NEWS FLASH

TitleNEWS FLASH
BrandASPIRA OTOPARTS
Product / ServiceASPIRA EXPOSIO MOTORCYCLE HEADLIGHTS
CategoryA01. Consumer Goods
EntrantBERAKAR KOMUNIKASI Jakarta, INDONESIA
Idea Creation BERAKAR KOMUNIKASI Jakarta, INDONESIA
Production RADIOCLINIQUE Tangerang Selatan, INDONESIA

Credits

Name Company Position
Abdi Haq Nazar Berakar Komunikasi Creative Director
Rafi Dwitama Berakar Komunikasi Creative Group Head
Adirama Gemmy Fitrio Berakar Komunikasi Creative Group Head
Brillianda Imam Barkah Berakar Komunikasi Creative Group Head
Syifa Rohmanisa Berakar Komunikasi Copywriter
Hendy Lim Berakar Komunikasi Copywriter
Boney Tidarma Berakar Komunikasi Art Director
Kusno Saparudin Berakar Komunikasi Art Director
Krishnan Arista Berakar Komunikasi Account Director
Giani A. Mahery Berakar Komunikasi Account Manager
Cut Sarah Berakar Komunikasi Account Executive

Write a short summary of what happens in the radio or audio execution or campaign.

We play around the idiom "in the dark" which also means uninformed, and use a detailed news flash information as a creative package to convey how people will never be in the dark if they use Aspira Exposio Motorcycle Headlights.

Script & Translation. Provide a full English script and translation of any audio.

[Bumper Music In] This is a live report from Jambu Bol Main Street. The light is dimly, the weather is drizzly, that might troubles your visibility. 100 meters ahead, there is a puddle of axle oil, fused with dumpling broth from street vendor. There are also 5 contiguous speed bumps. 3 of them are too bulgies, and 2 others are artificial as they are made of disposed tire rubber. The asphalt is cracked, similar to a face full of pockmarks, powdered with nails as many as 317 pieces. Please be cautious. This just in, there are 8 motorcycles casualties confirmed, 1 chick needs a CPR, 2 hijab ladies had broken arms, 3 punks had extreme convulsions, and 4 others are covered with newspaper. That is a live report from Aspira Exposio motorcycle headlights. Keeps you away from the dark. [Bumper Music Out]