Title | NEWS FLASH |
Brand | ASPIRA OTOPARTS |
Product / Service | ASPIRA EXPOSIO MOTORCYCLE HEADLIGHTS |
Category | A01. Consumer Goods |
Entrant | BERAKAR KOMUNIKASI Jakarta, INDONESIA |
Idea Creation | BERAKAR KOMUNIKASI Jakarta, INDONESIA |
Production | RADIOCLINIQUE Tangerang Selatan, INDONESIA |
Name | Company | Position |
---|---|---|
Abdi Haq Nazar | Berakar Komunikasi | Creative Director |
Rafi Dwitama | Berakar Komunikasi | Creative Group Head |
Adirama Gemmy Fitrio | Berakar Komunikasi | Creative Group Head |
Brillianda Imam Barkah | Berakar Komunikasi | Creative Group Head |
Syifa Rohmanisa | Berakar Komunikasi | Copywriter |
Hendy Lim | Berakar Komunikasi | Copywriter |
Boney Tidarma | Berakar Komunikasi | Art Director |
Kusno Saparudin | Berakar Komunikasi | Art Director |
Krishnan Arista | Berakar Komunikasi | Account Director |
Giani A. Mahery | Berakar Komunikasi | Account Manager |
Cut Sarah | Berakar Komunikasi | Account Executive |
We play around the idiom "in the dark" which also means uninformed, and use a detailed news flash information as a creative package to convey how people will never be in the dark if they use Aspira Exposio Motorcycle Headlights.
[Bumper Music In] This is a live report from Jambu Bol Main Street. The light is dimly, the weather is drizzly, that might troubles your visibility. 100 meters ahead, there is a puddle of axle oil, fused with dumpling broth from street vendor. There are also 5 contiguous speed bumps. 3 of them are too bulgies, and 2 others are artificial as they are made of disposed tire rubber. The asphalt is cracked, similar to a face full of pockmarks, powdered with nails as many as 317 pieces. Please be cautious. This just in, there are 8 motorcycles casualties confirmed, 1 chick needs a CPR, 2 hijab ladies had broken arms, 3 punks had extreme convulsions, and 4 others are covered with newspaper. That is a live report from Aspira Exposio motorcycle headlights. Keeps you away from the dark. [Bumper Music Out]