Write a short summary of what happens in the radio or audio execution or campaign.

We hear a voice reminding parents in general not to ignore their kids' bad habits, and have a word with them so as to correct their ways. Keeping silent on their mistakes has been leveraged (in a fun way) to make a point about the brand and its efficacy.

Script & Translation. Provide a full English script and translation of any audio.

Radio – Say something Papa If you’re a parent, listen carefully. If your son is not doing his homework and doing tik-tok-tik-tok round the clock, you cannot ignore that; you’ve to say something to him. If your daughter is spending more time on her looks and no time with her books, you’ve to say something to her…scold her. If they both are forgetting to turn off the taps and turn off the lights, you have to say something to them; get them to develop good habits. Being a parent, you cannot not open your mouth and not say a word; just because you fear they’ll say your mouth smells like a drain because of your bad breath. You have to open your mouth. Have Smint. Shut bad breath.