RIDDLE ME THIS

TitleRIDDLE ME THIS
BrandSTOCKLAND
Product / ServiceSTOCKLAND MOTHER'S DAY
CategoryD06. Breakthrough on a Budget
EntrantHOST HAVAS Sydney, AUSTRALIA
Idea Creation HOST HAVAS Sydney, AUSTRALIA
Production SONG ZU Sydney, AUSTRALIA

Credits

Name Company Position
Jon Austin Host/Havas Executive Creative Director
Matt Ennis Host/Havas Art Director
Gwen Thomas Host/Havas Copywriter
Alyce Cowan Host/Havas Strategist
Alistair Ferrier Host/Havas Producer
Joanne Thomasson Host/Havas Head of Account Management
Kiera Connell Host/Havas Senior Digital Designer
Beau Simmons Host/Havas TV & Video Editor

Write a short summary of what happens in the radio or audio execution or campaign.

To help mum get what she wanted on Mother's Day without taking the magic of discovery and gift-giving away from kids, we turned 20 of Stockland's most popular Mother's Day gifts into lighthearted riddles on a branded Spotify podcast, and let mum send specific 'episodes' or gift requests to her kids for them to decode. For example, if mum wanted books for Mother's Day, she could send an audio riddle that said: "I take mum away to magical places. I have my very own shelf and my very own cases. I can be done in a day. I can be flicked through slow. The better I am, the faster I go."

Script & Translation. Provide a full English script and translation of any audio.

Spotify Podcast Script Riddle Me This #1 I love to get moving
 I hate standing still.
 I help stretch in pilates
 When you’re this nice and comfy
 I’m normally seen
 from the gym to the couch and everywhere in between. Riddle Me This #2 A day to feel special can be such a treat.
 Where mum can kick back,
 and put up her feet.
 I’ll polish and pamper. I’ll paint and I’ll buff,
 and leave mum feeling
 like extra hot stuff. Riddle Me This #3 I take mum away
 to magical places.
 I have my very own shelf
 and my very own cases.
 I can be done in a day
 The better I am,
 the faster I go. Riddle Me This #4 I’m put on a little
 or sometimes a lot.
 I can highlight a cheekbone
 or cover a spot.
 Mum puts me to use
 before any big date,
 to keep eyes looking bright and skin looking great.
 Riddle Me This #5 I’m all charged up,
 and good to start.
 I’ll make mum’s house
 feel extra smart.
 So plug me in
 and you will see
 just how easy
life can be.
 Riddle Me This #6 I change with the seasons,
 but I’m not the weather.
 I’m cotton or denim
 or velvet or leather.
 I’m stitched and sewed
 all over the globe
 before ending up
in mum’s wardrobe. Riddle Me This #7 I’m great by myself,
 or in a big bunch.
 I drink water for breakfast
 And eat sunlight for lunch.
 I’m given and grown
 and worn in mum’s hair.
 I don’t last forever
 so treat me with care. Riddle Me This #8 I go on mum’s wrist,
 but I don’t tell the time.
 You can tell that I’m there
 without seeing a sign.
 Take a deep breath
 and you’ll know I’m around.
 In a small bottle
 I’m normally found. Riddle Me This #9 I’m something you give
 when you can’t decide.
 So mum gets the choice
 of what she wants to buy.
 or even a lot.
 I love to be used
 at mum’s favourite spot. Riddle Me This #10 I turn straight into wavy
 or curly to straight.
 I’m the reason why mum
 can sometimes run late.
 Just switch me on
 and turn up the heat.
 The knottiest knots
 are no trouble to beat.
 Riddle Me This #11 I open and close
 And go everywhere.
 I hold many things,
 I’m round or I’m square.
 I’m filled to the brim
 when Mum’s out and about.
 I’m a part of her life
 she won’t leave home without. Riddle Me This #12 Whether I’m made of wood
 or cloth or chrome,
 I turn a house into a home.
 So find that thing
 to fill a space
 and make your home
 mum’s happy place. Riddle Me This #13 Whatever mum’s taste
 I’ve got it in bunches.
 From buffet breakies
 to fancy brunches
 So when mum needs a break
 from putting on dinner,
 this little gift
 can be a real winner.
 Riddle Me This #14 I’m pretty and shiny
 and sparkle so bright.
 Mum wears me with pride
 when she goes out at night.
 On fingers, on ears,
 around wrists I can go.
 I’m the glittery gift
 that mum likes to show. Riddle Me This #15 A blissful treat
 when mum’s feeling stressed.
 On sore, aching muscles
 is where I work best.
 I’m Swedish or Thai
or Balinese.
 I’m good under pressure,
 and great in a squeeze.
 Riddle Me This #16 I’m exciting or funny,
 romantic or scary.
 I can make mum laugh
 or get a bit teary. The lights will go down
 and the show will begin.
 You’ll need a ticket
 if you want to go in.
 Riddle Me This #17 Even when the sun’s down
 I’m still in the light.
 When people come over
 mum puts me in sight.
 A match brings me to life,
 wind puts me to sleep.
 My smell is beautiful;
 one mum loves to keep. Riddle Me This #18 I’m fancy or casual,
 I’m great in a pair.
 From office to playground,
 I’m worn everywhere.
 I come in all sizes
 and shapes and styles.
 I help mum walk for miles and miles.
 Riddle Me This #19 I’m comfy and cozy
 and come out at night.
 At work or outside,
 you won’t find me in sight.
 I’m warm in the cold,
 and cool in the heat.
 I’m what mum puts on
 under blankets and sheets.
 Riddle Me This #20 Even under the sun, I keep mum in the dark.
 I’m great by the pool,
 at the beach and the park.
 I’ve got two arms
 that hold me on tight.
 I only come out when things get too bright. Riddle Me This #21 I may be smart,
 or rotate my hands,
 But one things for sure,
 I'm on top of your plans.
 Leather or gold,
 buckle or click,
 arriving on time
 Is what makes me tick.


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