GTI - HOT HUBBY

Silver Spike
TitleGTI - HOT HUBBY
BrandVOLKSWAGEN
Product / ServiceVOLKSWAGEN GOLF GTI
CategoryA01. Consumer Goods
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement FCB NEW ZEALAND Auckland, NEW ZEALAND
Production LIQUID STUDIOS Auckland, NEW ZEALAND

Credits

Name Company Position
Graeme Clarke DDB Aotearoa Copywriter
Paul Kim DDB Aotearoa Copywriter
Graeme Clarke DDB Aotearoa Copywriter
Paul Kim DDB Aotearoa Copywriter
Rory McKechnie DDB Aotearoa Creative Director
Gary Steele DDB New Zealand/Aotearoa Executive Creative Director
Jenny Travers DDB Group Aotearoa New Zealand Group Account Director
Jessie Edwards DDB Group Aotearoa New Zealand Producer
Craig Matuschka Liquid Studios Sound Engineer

Write a short summary of what happens in the radio or audio execution or campaign.

The new Volkswagen Golf GTI is an absolute beast with a top speed of 248km an hour. When you get behind the wheel, it'll get you to where you're going quick, but that might not always be a good thing. In this radio spot, we explore the unfortunate mishaps that can happen when you arrive at your destination a little too quick.

Script & Translation. Provide a full English script and translation of any audio.

A man in his 40’s speaks. Craig: Mark Mitchell is an absolute dream. Tall, dark and handsome, granite jawline, exceptional hair, still works out, and you can tell. He is number one on the 'Hot-Hubby list' at Matouri Bay tennis club. Then you’ve got Don Lewisham. Wonderful skin, nice smile. VERY cute from behind. Looking down the order to the lower tier of men we find Jeff Hubbard. Nose like a hawk’s beak, body like an avocado. And a real sweater, to boot. And below that sweaty avocado of a man on the Hot-Hubby list, is me. How do I know this? Because I overheard it. Why did I over hear it? Because I arrived to pick up my wife from practice 12 minutes early. VO: The New Volkswagen Golf GTI. Gets you where you’re going quick. Maybe too quick