Title | THE UNFILTERED HISTORY TOUR |
Brand | VICE WORLD NEWS |
Product / Service | VICE WORLD NEWS |
Category | D05. Cultural Insight |
Entrant | DENTSU WEBCHUTNEY Bengaluru, INDIA |
Idea Creation | DENTSU WEBCHUTNEY Bengaluru, INDIA |
Idea Creation 2 | DENTSU WEBCHUTNEY Mumbai, INDIA |
Idea Creation 3 | DENTSU WEBCHUTNEY Gurgaon, INDIA |
Media Placement | DENTSU WEBCHUTNEY Mumbai, INDIA |
PR | DENTSU WEBCHUTNEY Mumbai, INDIA |
Production | DENTSU WEBCHUTNEY Mumbai, INDIA |
Production 2 | PIXEL PARTY New Delhi, INDIA |
Production 3 | VICE MEDIA London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Gautam Reghunath | Dentsu Creative | Head of Business |
Aditiya P.G. | Dentsu Creative | Head of Creative |
Gurbaksh Singh | Dentsu Creative | Innovation Lead |
Binaifer Dulani | Dentsu Creative | Creative Lead |
Karishma Changroth | Dentsu Creative | Project Lead |
Ashwin Palkar | Dentsu Creative | Creative Head - Art |
Kushal Lalvani | Dentsu Creative | Copy Lead |
Aabhaas Shreshtha | Dentsu Creative | Creative - Art |
Anjali Thomas | Dentsu Creative | Account Manager |
Geetika Sood | Dentsu Creative | Creative Producer |
Niranjan Raghu | Dentsu Creative | Video Lead |
Manish Joseph | Dentsu Creative | Motion Graphics Lead |
Ishtaarth Dalmia | Dentsu Creative | Strategist |
Ananya S Rao | Dentsu Creative | Junior Strategist |
Meghna Yesudas | Dentsu Creative | Social Lead |
Shaleen Wadhwana | Consultant | Research Consultant |
Shreya Vivek Arora | Dentsu Creative | Senior Art Director |
Tanya Paul | Dentsu Creative | Senior Art Director |
Vignesh Praveen | Dentsu Creative | Animation and Video Production |
Manasi Sheth | Dentsu Creative | Art Director |
Rakesh Bairwa | Dentsu Creative | Lead Web Developer |
Rahul Sharma | Dentsu Creative | Web Developer |
Gerson Pearson | Dentsu Creative | Video and Mixed Reality Producer |
Priyanka Borah | Dentsu Creative | Business Lead |
Stuti Sudha | Dentsu Creative | Copywriter |
Amey Chodankar | Dentsu Creative | Creative - Art |
Karthik Nambiar | Dentsu Creative | Creative - Art |
Farishte Irani | Dentsu Creative | Microsite - Copy |
Vaishakh Kolaprath | Dentsu Creative | Art Director |
Ronak Chugh | Rooted Films LLP | Films |
Sameer Rahat | Consultant | Music Composer |
Jeremy Pinto | Vivi5 Studios | Motion Graphics |
Manas Sharma | Vivi5 Studios | Motion Graphics |
Mehul Mahicha | Vivi5 Studios | Motion Graphics |
Ateesh Chattopadhyay | Consultant | . |
Prashant Bhikadia | Consultant | . |
Sachin Ghanekar | Consultant | . |
Emi Eleode | Consultant | . |
Shanel Moraes | Consultant | . |
The Unfiltered History Tour is an interactive guerrilla Tour of the British Museum that rebalances the colonial narrative of the Museum and British textbooks. A deep dive into every artefact, through a podcast series housed on popular audio platforms like Spotify, Apple Music etc. For the first time ever, underrepresented and marginalised native experts of the Empire's erstwhile colonies were given a platform to play tour guide for visitors to the Museum through Instagram AR filters and share their account of how the artefacts from their countries reached the British Museum. In every episode, you will hear a native voice, accompanied with native music. The Rapa Nui ex-Governor Tarita Rapu breaks into a traditional folk song, we hear original drumming from Ernest Domfe of Ghana - a descendant of the Akan Drum to explicitly mention a few.
Zing Tseng - The British Museum - in school, we learn about museums. But you’re never taught to question how their collections ended up in their hands. According to many people, the British Museum is the world’s largest receiver of stolen goods. Sharifa Balfour, Museologist and Curator of Institute of Jamaica - “The British Museum never clearly indicate which one… pieces was looted.” Heba Abd el Gawad, Member, Egypt's Dispersed Heritage: Artefacts of Excavation - “Colonialism has never gone away, there is this…colonialism of knowledge.” Tarita Alarcón Rapu, former Governor of Rapa Nui - “Rapa Nui have the body, but you have the soul.” Victor Ehikhamenor, prominent director and artist - “You killed people. You loaded your ships up with these things… and you left.” Haki Shakur, historian and member, New Afrikan Independence Movement - “They stole our ancestors.” Zing: VICE World News brings you the true stories of 10 of these objects, and how they ended up in the British Museum. Told by people from the countries they were stolen from. Go to the British Museum and scan the objects on Instagram to reveal their stories. Learn more on the Unfiltered History Tour podcast. Head to our Instagram highlights to get started.
According to a 2014 poll, 44% of young Britons were proud of the British Empire. For centuries now, we’ve only heard the British version, the imperialist European account of non-British artefacts. In history textbooks, in museum plaques. Given that the British Museum houses over 8 million objects, a majority taken from Britain's erstwhile colonies, that’s a potentially vast number of artefacts looted from around the world. Considering the danger posed by a single narrative, an equitable environment can only be created when those whose voices have been muffled for so long have the opportunity for expression of the intergenerational trauma caused by colonial loot and loss. Something had to change - we had to make room for minority and underrepresented voices.