AUDIOBOOK OF LIMBO

TitleAUDIOBOOK OF LIMBO
BrandBELONG
Product / ServiceBELONG MOBILE AND INTERNET
CategoryC01. Use of Radio & Audio as a Medium
EntrantHOWATSON + COMPANY Sydney, AUSTRALIA
Idea Creation HOWATSON + COMPANY Sydney, AUSTRALIA
Media Placement HOWATSON + COMPANY Sydney, AUSTRALIA
Media Placement 2 OMD Sydney, AUSTRALIA
PR HOWATSON + COMPANY Sydney, AUSTRALIA
Production HOWATSON + COMPANY Sydney, AUSTRALIA
Production 2 EARDRUM Sydney, AUSTRALIA
Post Production HOWATSON + COMPANY Sydney, AUSTRALIA
Post Production 2 EARDRUM Sydney, AUSTRALIA

Credits

Name Company Position
Gavin Chimes Howatson+Company Executive Creative Director
Elaine Li Howatson+Company Senior Art Director
Jared Wicker Howatson+Company Senior Copywriter
Holly Alexander Howatson+Company Head of Production
Chris Howatson Howatson+Company Chief Executive Officer
Angela Lethbridge Howatson+Company Business Director
Lesley Chambers Eardrum Production Company Producer
Kelly Schulz Belong Head of Brand, Comms & Culture
Adelaide L’Estrange Belong Senior Marketing Specialist

Write a short summary of what happens in the radio or audio execution or campaign.

Nothing’s more joyful than an internet wormhole. But you can’t always use your phone. Sometimes you’re driving, cooking or setting up a new device. So Australian telco, Belong, created a way to experience the internet anytime. The Audiobook of Limbo is an online wormhole, tailored for your earholes. It’s designed to turn smart speakers into an entertaining guide through the wonders of the internet - from viking chants to queen conspiracies to goat boy bands. Like a real wormhole, each topic links to the next. And after 22 immersive minutes, it prompts listeners to explore the actual internet with Belong.

Script & Translation. Provide a full English script and translation of any audio.

Audiobook of Limbo V/O Script V = Transition from one topic to the next. _ _ So, you’re in phone limbo. A period of disconnection. Maybe you’re driving, catching a flight, setting up a new phone, or even recovering from some sort of thumb injury. This is the audiobook of limbo, an internet wormhole designed for your earholes, to tide you over while you wait. Speaking of ‘tied’... The Gordian Knot is a famously untieable knot that Alexander the Great solved by… slashing through with his sword. V Sword fencing has been a sport in every single Olympic Games – including the very first in Ancient Greece. V A real olympic sport that didn’t last so long was...solo synchronized swimming. V And the first swimming goggles were made from tortoise shells. Clear ones, I hope? V We apparently don’t have much love for the tortoise. A group of them is called a creep. And a group of lemurs is called a conspiracy V One of the strangest conspiracy theories right now is that Elvis is still alive. Too many impersonators, I say. V Another is that the president of Nigeria is a clone. Here’s him denying it. “It’s the real me, I assure you”. Exactly what a clone would say. Which is exactly what a clone trying to prove that he’s not a clone would say. Wait, am I a clone? V A dentist in Canada is hoping to one day clone a certain Mr. Lennon. Because he has his tooth. Hopefully for...dentist reasons. V The tooth fairy can be traced back to an ancient Viking tradition called tand-fe. Warriors would even wear their kids’ teeth into battle. Awww, how adorbz. V Here’s a viking war chant, which is still performed by Iceland’s football team. V It was often accompanied by the lyre, which was the basic bro guitar of the day. V And a cow’s horn...horn. A pretty unique instrument. V Milk is the only food we can survive wholly and completely on. So...stock up your apocalypse bunkers with dehydrated milk. V It also helps you grow strong, apocalypse-ready bones, right? That’s actually not true. But might help you win more Nobel Prizes, according to a 2013 study on milk. I’m sure you’ve read it. V The Milky Way is huge. 100,000–200,000 light years across huge. [intense and reflective music] It could contain up to 400 billion stars, and just as many planets. Which means it’s statistically possible that other life exists. And that they have their own version of the internet. And that our planet is part of that internet. And our entire reason for existence is simply to be living fail videos for some other species’ casual amusement! V [music abruptly ends] The milky way also includes the pegasus constellation, which is just above aquarius. Look out for the box of stars with two sticks coming out of it that looks nothing like pegasus. V Now, Pegasus was a magical, demigod steed from greek mythology. His mom was a drop of blood, and his dad was some sea foam. Classic celebrity couple. V Come to think of it, who would play pegasus in a life action movie? Al Capony? Liam Neighson? No, no! David Hasselhoof. The ultimate slow motion, beach-running, equine soap star. V Soap. Say, when’s the last time you washed your hands? Give those mitts a scrub. V While you do, I’ll tell you about soap. It was first used regularly in Egypt, and made from animal parts. Hmm, try selling that. Try Papyrus Black, scented using the musk glands of the lesser egyptian jerboa. Find your pharoah. V There’s nothing lacking about the lesser egyptian. It’s like a hand-sized kangaroo crossed with a mouse. V They look kind of like the pika, from america. A painfully adorable creature that sounds like this. [pika sound] Oh man, that’s cute. You can make a pika sneeze by poking them. Gently. Poke.C’mon. Poke. C’mon. See, it works. V Sneezes are actually faster than cheetahs or most trains...travelling at over 100 miles per hour. V Of course, the queen wouldn’t know. Nobody has ever seen her sneeze in public. Hashtag QueenSneezegaziTwentyTwentyOne. Let’s get to the bottom of this, sheeple! V Hmmm, but who knows what sneezy secrets she keeps behind those hats. She has a lot of them. In fact, she’s worn over five thousand different hats since she became queen. They say the queen is 340. In dog years. V She’s had 30 corgis. And each one has its own private butler, though. So she doesn’t have to do the...dog…doo. V Now, Prince George has a pet of his own. When he was born, Australia gave him a baby crocodile. Classic childhood pet. Spayed. Microchipped. A prehistoric creature from ~the sunken deep~. V If ~the sunken deep~ chilled you to the bone, you might have thalassophobia, the fear of the ocean or large bodies of water. In the words of famous poet Nathaniel Hawthorne, in 1833... [INSERT ‘THE OCEAN’ POEM] The Ocean has its silent caves, Deep, quiet, and alone; Though there be fury on the waves, Beneath them there is none. The awful spirits of the deep Hold their communion there; And there are those for whom we weep, The young, the bright, the fair. Calmly the wearied seamen rest Beneath their own blue sea. The ocean solitudes are blest, For there is purity. The earth has guilt, the earth has care, Unquiet are its graves; But peaceful sleep is ever there, Beneath the dark blue waves. V And Thorny’s right. There are 256,800,000 cubic miles of ocean left unexplored. What else could be out there? V Well – ruins of an entire ancient city in the Gulf of Cambay, off the coast of India. It’s the oldest city ever discovered, complete with giant underwater lion statues. V There’s also a lot of treasure. In fact, it’s estimated that there’s $60 billion dollars worth of treasure sitting at the bottom of the ocean. But don’t run out and get your flippers just yet. V Guarding that treasure could be a creature called the mantis shrimp, which sees four times the colour we do and punches prey so hard the water boils around it. V Or there could be any number of giant squid. The ones we’ve seen so far are over 20 metres long and communicate via bioluminescence. V Other deep sea creatures talk to each other through sonar, echolocation, something called “info- chemicals” and...telepathy? V Well, that might not actually be so far fetched… In 2014, an international team did an experiment in which a person in India said “hola” and “ciao” to three other people in France – using only their brains. Cheaper than a call, I suppose. V But for now we have to rely on our phones. Of course, your mind couldn’t give you a personal butler like me. Or send Jared a coy eggplant emoji. Wink face emoji. V The first text message, sent on December 3rd 1992, was simply the words “Merry Christmath”. Whoops…”Christmas.” Cute, right? V And the real saint nick, or Saint Nicholas of Myra, actually lived in 3rd century Turkey. V Speaking of which, the longest word in Turkish is… One second, let me call my Turkish friend. Muvaffakiyetsizleştiricileştiriveremeyebileceklerimizdenmişsinizcesine. That’s easy for you to say. V Let me tell you about turkeys. You can tell what sex a turkey is by whether its poop is J-shaped (male) or spiral (female). You’re welcome for that information. Yep, female. V But why veer away from poop facts now? Whale poop actually removes carbon from the air by feeding and keeping phytoplankton alive. Wish mine did that. V And whale milk is the consistency of toothpaste. Wish mine did...wait, no, wait…. V Speaking of which, did you brush your teeth today? Just checking. Got to polish those pearly whites. V But be careful if you’re using Japanese toothpaste. Some of it can be curry-flavored. Which is kind of like...dinner without the calories. Actually…yum! V But that’s not all. Their watermelons are square, and their strawberries can be white! Those are called hatsukoi no kaori. V It’s the perfect snack before an afternoon “inemuri” – the respected practice of sleeping on the job or in public. Like on the train. Or at your desk. Or in the middle of reading an [yawn] audioboook. V Hey, it’s been a while since your transfer started. Why not take a five minute inemuri right now? V This is my sleep voice. Just relax… [sleepy sounds] To help you drift off, I’ll read you the world’s oldest recorded lullaby. It’s from 2000BC Babylon. This should be nice and relaxing… Little baby in the dark house You have seen the sun rise Why are you crying? Why are you screaming? You have disturbed the house god “Who has disturbed me?” says the house god It is the baby who has disturbed you “Who scared me?” says the – Okay, that’s enough. I’m freaking myself out here. Lullabies in 2000 BCE were not umm…yeah. Let’s just do sleep sounds instead, yeah? V Apparently, one way to zone out and take microsleeps is to listen to binaural beats and isochronic tones. Well, it might work for you, but my body isn’t so easily persuaded…to the point where…*yawn* Female voice: Relax. Close your eyes. Your three minute microsleep starts now. SFX: Three minutes of relaxing binaural beats and isochronic tones. V Welcome back! Aahhh now…did you see any clocks in your dream? Each time our brain sees a dream clock, it tells a different time and the hands won’t move. V Real life clocks can be wild too. There’s a clock being built right now in Nevada by billionaire space bro, Mr. Bezos, called the Clock of the Long Now. It’s meant to keep time for 10,000 years. V Which isn’t as long as you think. One day is actually just 23 hours, 56 minutes and 4.2 seconds. Guess we just...round up. V And because Earth’s spin is getting slower, one year was a whopping 370 days in dinosaur times. V Extra, extra! Today in the Dinosaur Times! There’s a big rock in the sky! But more importantly, we interview T-Rex on his new play, Triassic Park. V The T-rex roar from that famous movie about dinosaurs was actually a combination of… A baby elephant’s squeal. An alligator’s gurgling. And a tiger’s snarl. V But the actual sound the tyrannosaurus rex made in real life was probably something more like this. V And this… Is one of earth’s most feared scavengers... The modern day goat. V Here’s a screaming goat. Here’s a confused goat. This guy’s just over it. And here they are all screaming together. V Oh, and here’s the GOAT V He was great in... Space Jam! The only fruit preserve in the galaxy made of delicious dark matter! Dark matter could be harmful. V Space fruit could actually be a thing soon. The first fruit grown on the International Space Station will be...the española chile. Vitamin C is apparently “important for the space diet”. V Which sounds a lot more palatable than the cabbage and urine diet from 175BCE Or the arsenic diet from the 1800s Or the early1900’s diet of…tapeworms. V Remember tapes? It’s movie day at school all over again. And that classic hisssss…. Aahh yes, tapes. V Duct tape was actually originally named duck tape, because of its water-wicking abilities. So all those people who corrected you...now you can correct them right back. Greg. V Duck tape has been used to build a usable bridge, lift a 5,000 pound car and construct a functioning cannon. V This…is a cannon from the 1800’s V And this...is a pumpkin cannon. From now. It’s the main tool used at the “Punkin Chunkin” World Championship, where competitors have shot pumpkins over 1,340 metres. V Aahhh, good old, reliable, destructive, delicious pumpkins. Hey, that’s an idea for dinner. When’s the last time you made a pumpkin soup? Or a pumpkin risotto. Or pumpkin tarts, with maybe a little goats cheese? Or tartar sauce? I just realized I haven’t eaten. Let’s pick up the pace. V Tartar. Tartar. When’s the last time you really looked into scottish tartans? V A bit heavy for hopscotch. V But cool in hip hop. V Which takes us to Tupac V To six-packs V To gym rats V And cheddar jack V To cheese kettles V To kettle pop V To kettle drums V And conga drums V To ashiko drums V And epidendrums V And conundrums V And eardrums And ALL of the drums. V Wow. We went deep. Ah, let’s take a moment. Catch your breath. V It feels good to return to a more connected world, whether that’s happening now or later. Think of all the internet wormholes just waiting to be explored. Dive into them all with carbon neutral mobile and internet from Belong. Find out more at Belong dot com dot au. V Hmmmm…Bee long. Did you know the longest bee is known as Wallace’s Giant Bee? We’re off again!

Cultural / Context information for the jury

Belong’s brand platform is ‘It Feels Good to Belong’ - a joyful celebration of fun, whimsy and internet- fueled wonder. Like an “Internet wormhole” – a common term in Australia and beyond used to describe an immersive online adventure through unexpected facts, memes, stories and more. The Audiobook of Limbo is a way to help more people experience that joy more often – regardless of their visual impairment or internet access.

Please outline the innovative elements of the work

We’ve used a unique medium to help bring the experience of an internet wormhole to life in a new way – helping anyone go on an online adventure, regardless of their visual impairment or current access to the internet.


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