Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B06 Innovative Use of Influencers
XXXX BUDGY SMUGGLERS LAUNCH LION XXXX	THINKERBELL Melbourne	AUSTRALIA	THINKERBELL Melbourne	AUSTRALIA
TAIWAN 2.0 UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA
C01 Research, Data & Analytics
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Gold Spike
D01 Media Relations
THE MO-HAIR SUIT POLITIX MENSWEAR, FASHION.	BULLFROG MEDIA South Yarra	AUSTRALIA	TWO BIRDS TALKING Redfern	AUSTRALIA
A FIRE INSIDE NRMA INSURANCE INSURANCE	THINKERBELL Melbourne	AUSTRALIA	THINKERBELL Melbourne	AUSTRALIA	Bronze
AWAKENING A SLEEPING GIANT – THE TRICOR STORY: TELLING OUR STORY TO THE MEDIA THROUGH OUR DEDICATED MEDIA RELATIONS CAMPAIGN TRICOR GROUP TRICOR’S IPO & BUSINESS EXPANSION SERVICES	TRICOR GROUP Hong Kong SAR	HONG KONG	TRICOR GROUP Hong Kong SAR	HONG KONG
D02 Use of Events & Stunts
HIDDEN RUNWAY SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
LONESOME HOTEL HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION WINTER CHARITY DONATION	INSPIRE ACTIVATION Taipei	TAIWAN	INSPIRE ACTIVATION Taipei	TAIWAN	Short List
TOKYO GEIDAI ART FES TOKYO UNIVERSITY OF THE ARTS TOKYO UNIVERSITY OF THE ARTS	PR CONSULTING DENTSU INC. Tokyo	JAPAN	PR CONSULTING DENTSU INC. Tokyo	JAPAN
PITVERTISING UNILEVER REXONA DEODERANT	CLEMENGER BBDO Sydney	AUSTRALIA	CLEMENGER BBDO Sydney	AUSTRALIA
THE BE-THERE-ANYTIME GIFT AMAZON AMAZON ECHO SHOW	FACT Tokyo	JAPAN	FACT Tokyo	JAPAN
DISCOVER THE STATE THEATRE IN ALL OF US NEW WORLD DEVELOPMENT NEW WORLD DEVELOPMENT	SAATCHI & SAATCHI Hong Kong	HONG KONG	MSL Hong Kong	HONG KONG
UFONE 4G FOOTBALL CUP UFONE 4G UFONE 4G	UFONE PTML Islamabad	PAKISTAN	ASIATIC PUBLIC RELATIONS Islamabad	PAKISTAN
JAPAN OLYMPICS UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA
THE WORLD'S MOST HATED RESTAURANT SEIYU VEGETABLE	ENJIN Tokyo	JAPAN			Short List
Z FLIP POCKET DENIM SAMSUNG SAMSUNG GALAXY Z FLIP3 PHONE	CHE PROXIMITY Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
THE FLYING PICKLE UBER EATS GROCERY DELIVERY SERVICE	HERD MSL SYDNEY	AUSTRALIA	HERD MSL SYDNEY	AUSTRALIA
LIFE PLATE ECOFLOW LIFE PLATE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
RED NOTICE SHOP NETFLIX RED NOTICE	DDB MUDRA Mumbai	INDIA
D03 Launch / Re-launch
EATQUAL MCDONALD'S MCDONALD'S	DDB MUDRA Mumbai	INDIA	DDB MUDRA Mumbai	INDIA	Short List
OFF GRID SHOWROOM HONDA ALL NEW CRF300	CJ WORX Bangkok	THAILAND	SPORE Bangkok	THAILAND
Z FLIP POCKET DENIM SAMSUNG SAMSUNG GALAXY Z FLIP3 PHONE	CHE PROXIMITY Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
RED NOTICE SHOP NETFLIX RED NOTICE	DDB MUDRA Mumbai	INDIA
D04 Brand Voice & Strategic Storytelling
THE BE-THERE-ANYTIME GIFT AMAZON AMAZON ECHO SHOW	FACT Tokyo	JAPAN	FACT Tokyo	JAPAN
DISCOVER THE STATE THEATRE IN ALL OF US NEW WORLD DEVELOPMENT NEW WORLD DEVELOPMENT	SAATCHI & SAATCHI Hong Kong	HONG KONG	MSL Hong Kong	HONG KONG
D05 Use of Technology
MISSING PERSON REPORTERS THE MIRROR FOUNDATION / KUNANA THE MIRROR FOUNDATION / KUNANA	BBDO BANGKOK Bangkok	THAILAND
MASK ID DAL.KOMM MASK ID	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
TOKYO 2020 VIRTUAL ENCOURAGEMENT CEREMONY JAPANESE OLYMPIC COMMITTEE TEAM JAPAN	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
SHIBUYA VIRTUAL CITY AU BY KDDI, FUTURE DESIGN SHIBUYA SHIBUYA CITY, KDDI	GEOMETRY OGILVY JAPAN Tokyo	JAPAN	PLATINUM Tokyo	JAPAN	Short List
ANTI-VIRUS MOBILITY PANASONIC NANOEX TECHNOLOGY	HAKUHODO INC. Tokyo	JAPAN	VECTOR GROUP Tokyo	JAPAN
E01 Corporate Image, Communication & Reputation Management
EATQUAL MCDONALD'S MCDONALD'S	DDB MUDRA Mumbai	INDIA	DDB MUDRA Mumbai	INDIA	Short List
WITH MY EYES QD LASER, INC. RETISSA SUPER CAPTURE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo INITIAL Tokyo	JAPAN
MAKING ACCOUNTING MORE FREE ROBOT PAYMENT INC. BILLING MANAGEMENT ROBOT	OFFSIDE INC Tokyo-to	JAPAN	INITIAL Tokyo	JAPAN
BMW SKILLNEXT>>, A TECHNICAL SKILLING INITIATIVE BMW GROUP INDIA BMW SKILLNEXT>>	BMW GROUP INDIA Gurugram	INDIA	BMW GROUP INDIA Gurugram	INDIA
E02 Public Affairs & Lobbying
NO MORE "TOMORROW NEVER COMES" THE IWATE NIPPO CO., LTD. IWATE NIPPO	HAKUHODO INC. Tokyo	JAPAN
MAKING ACCOUNTING MORE FREE ROBOT PAYMENT INC. BILLING MANAGEMENT ROBOT	OFFSIDE INC Tokyo-to	JAPAN	INITIAL Tokyo	JAPAN
CELESTIAL DRAGONS HOUSE TSUEI MA MA FOUNDATION FOR HOUSING & COMMUNITY SERVICES POLICY ADVOCACY	KEN TSAI LEE DESIGN LAB Taipei	TAIWAN	KEN TSAI LEE DESIGN LAB Taipei	TAIWAN
LIFE IS NOT A CRIME TAIWAN AIDS SOCIETY & TAIWAN AIDS NURSES ASSOCIATION U=U: DECRIMINALIZING PEOPLE WITH HIV	GOLIN Taipei	TAIWAN	GOLIN Taipei	TAIWAN
E05 Sponsorship & Brand Partnership
THE MO-HAIR SUIT POLITIX MENSWEAR, FASHION.	BULLFROG MEDIA South Yarra	AUSTRALIA	TWO BIRDS TALKING Redfern	AUSTRALIA	Short List
F01 Integrated Campaign led by PR
NAPOLEON DYNAMITE PUTS HIS SWEET SKILLS TO WORK SEEK SEEK CAREER ADVICE	ADHESIVE Sydney	AUSTRALIA	ADHESIVE Sydney	AUSTRALIA
MODERN INTERPRETATION OF TRADITIONAL CHINESE AESTHETICS VIVO COMMUNICATION TECHNOLOGY CO. LTD. VIVO S9	BEIJING DINGDIAN TOUSHI PUBLIC CONSULTING CO., LTD	CHINA	BEIJING DINGDIAN TOUSHI PUBLIC CONSULTING CO., LTD	CHINA
HOME OF SPORT ADIDAS SINGAPORE ADIDAS	CURRENT GLOBAL	SINGAPORE	CURRENT GLOBAL	SINGAPORE
Z FLIP POCKET DENIM SAMSUNG SAMSUNG GALAXY Z FLIP3 PHONE	CHE PROXIMITY Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
GREY WIGGLE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	HERD MSL SYDNEY	AUSTRALIA
G01 Local Brand
GIVING FANS A TASTE OF KINGDOM NETFLIX, FIRE TIGER, LINE MAN KINGDOM: ASHIN OF THE NORTH MOVIE, FIRE TIGER BUBBLE TEA, FOOD DELIVERY SERVICE	GOODSTUPH THAILAND Bangkok	THAILAND
CHEERS FAN DAESANG CHUNGJUNGONE ANJUYA	THE.WATERMELON Seoul	SOUTH KOREA			Bronze
ONLINE CITY OFFICE SAKU CITY CITY PROMOTION	OZMA INC Tokyo	JAPAN	OZMA INC Tokyo	JAPAN
ECOLATE LIFULL EARTH CUISINE	LIFULL Tokyo	JAPAN	LIFULL Tokyo PEAK INC. Tokyo	JAPAN
MAKING ACCOUNTING MORE FREE ROBOT PAYMENT INC. BILLING MANAGEMENT ROBOT	OFFSIDE INC Tokyo-to	JAPAN	INITIAL Tokyo	JAPAN
A FIRE INSIDE NRMA INSURANCE INSURANCE	THINKERBELL Melbourne	AUSTRALIA	THINKERBELL Melbourne	AUSTRALIA	Short List

B06 Innovative Use of Influencers
XXXX BUDGY SMUGGLERS LAUNCH
LION / XXXX

THINKERBELL Melbourne

AUSTRALIA

THINKERBELL
Melbourne

AUSTRALIA
TAIWAN 2.0
UBER EATS / UBER EATS

SPECIAL Sydney

AUSTRALIA

C01 Research, Data & Analytics
SLOW ROAD
JEJU TOURISM ORGANIZATION / SLOW ROAD

CHEIL WORLDWIDE Seoul

SOUTH KOREA

CHEIL WORLDWIDE
Seoul

SOUTH KOREA

Gold Spike

D01 Media Relations
THE MO-HAIR SUIT
POLITIX / MENSWEAR, FASHION.

BULLFROG MEDIA South Yarra

AUSTRALIA

TWO BIRDS TALKING
Redfern

AUSTRALIA
A FIRE INSIDE
NRMA INSURANCE / INSURANCE

THINKERBELL Melbourne

AUSTRALIA

THINKERBELL
Melbourne

AUSTRALIA

Bronze
AWAKENING A SLEEPING GIANT – THE TRICOR STORY: TELLING OUR STORY TO THE MEDIA THROUGH OUR DEDICATED MEDIA RELATIONS CAMPAIGN
TRICOR GROUP / TRICOR’S IPO & BUSINESS EXPANSION SERVICES

TRICOR GROUP Hong Kong SAR

HONG KONG

TRICOR GROUP
Hong Kong SAR

HONG KONG

D04 Brand Voice & Strategic Storytelling
THE BE-THERE-ANYTIME GIFT
AMAZON / AMAZON ECHO SHOW

FACT Tokyo

JAPAN

FACT
Tokyo

JAPAN
DISCOVER THE STATE THEATRE IN ALL OF US
NEW WORLD DEVELOPMENT / NEW WORLD DEVELOPMENT

SAATCHI & SAATCHI Hong Kong

HONG KONG

MSL
Hong Kong

HONG KONG

E05 Sponsorship & Brand Partnership
THE MO-HAIR SUIT
POLITIX / MENSWEAR, FASHION.

BULLFROG MEDIA South Yarra

AUSTRALIA

TWO BIRDS TALKING
Redfern

AUSTRALIA

Short List