Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Consumer Goods
CHEERS FAN DAESANG CHUNGJUNGONE ANJUYA	THE.WATERMELON Seoul	SOUTH KOREA
REPACK "M"Y JOURNEY MARS MARS WRIGLEY	RUDER FINN GZ Guangzhou	CHINA	RUDER FINN GZ Guangzhou	CHINA
ECOLATE LIFULL EARTH CUISINE	LIFULL Tokyo	JAPAN	LIFULL Tokyo PEAK INC. Tokyo	JAPAN
HEINEKEN JUKE "MUSIC IN A CAN" HEINEKEN HEINEKEN	LEO BURNETT Ho Chi Minh City	VIETNAM	LEO BURNETT Ho Chi Minh City	VIETNAM	Short List
LITTLE BIG E-MOTION HYUNDAI MOTOR GROUP LITTLE BIG E-MOTION	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA
THE STORY OF HETBAHN: 'THE MORE YOU KNOW ABOUT US, THE MORE YOU CAN REST ASSURED’ HETBAHN PRE-COOKED RICE	CJ CHEILJEDANG Seoul	SOUTH KOREA	PR ONE Seoul	SOUTH KOREA
A02 Healthcare
THRIVE BY FIVE THE MINDEROO FOUNDATION THRIVE BY FIVE INITIATIVE	M&C SAATCHI Sydney	AUSTRALIA	THE MINDEROO FOUNDATION Perth	AUSTRALIA	Bronze
PANADOL CARE COLLECTIVE GLAXOSMITHKLINE CONSUMER HEALTHCARE PTY LTD. PANADOL	EDELMAN Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TAIWAN 2.0 UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA
IN A RELATIONSHIP WITH LOTUS'S LOTUS'S LOTUS'S 2021 BIGGEST SALES	LEO BURNETT Bangkok	THAILAND			Short List
LIST OF HOPE SOGO & SEIBU CO., LTD. DEPARTMENT STORE	FRONTAGE INC. Tokyo	JAPAN	FRONTAGE INC. Tokyo	JAPAN
THE WORLD'S MOST HATED RESTAURANT SEIYU VEGETABLE	ENJIN Tokyo	JAPAN
LIFE PLATE ECOFLOW LIFE PLATE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
BOOKING EXPLORERS BOOKING.COM BOOKING.COM'S TRAVEL BOOKING PLATFORM	BOOKING.COM Singapore	SINGAPORE	ALLISON + PARTNERS PTE LTD Singapore	SINGAPORE
A04 Media / Entertainment
TIKTOK "X&Y" TIKTOK TIKTOK SHORT VERTICAL FILM PROJECT	TIKTOK Indonesia	INDONESIA	FORTUNE INDONESIA Jakarta	INDONESIA
GIVING FANS A TASTE OF KINGDOM NETFLIX, FIRE TIGER, LINE MAN KINGDOM: ASHIN OF THE NORTH MOVIE, FIRE TIGER BUBBLE TEA, FOOD DELIVERY SERVICE	GOODSTUPH THAILAND Bangkok	THAILAND
RED NOTICE SHOP NETFLIX RED NOTICE	DDB MUDRA Mumbai	INDIA
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Bronze
A05 Consumer Services / Business to Business
AWAKENING A SLEEPING GIANT – THE TRICOR STORY: HOW PUNCHING ABOVE OUR WEIGHT REVEALED A MARKET LEADER TRICOR GROUP TRICOR’S IPO & BUSINESS EXPANSION SERVICES	TRICOR GROUP Hong Kong SAR	HONG KONG	TRICOR GROUP Hong Kong SAR	HONG KONG
A FIRE INSIDE NRMA INSURANCE INSURANCE	THINKERBELL Melbourne	AUSTRALIA	THINKERBELL Melbourne	AUSTRALIA	Short List
GREY WIGGLE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	HERD MSL SYDNEY	AUSTRALIA
A06 Not-for-profit / Charity / Government
ONLINE CITY OFFICE SAKU CITY CITY PROMOTION	OZMA INC Tokyo	JAPAN	OZMA INC Tokyo	JAPAN
MAGPAREHISTROKA (REGISTERTOVOTE.COM) COMMISSION ON ELECTIONS MAGPAREHISTROKA (REGISTERTOVOTE.COM)	MULLENLOWE TREYNA Makati City	THE PHILIPPINES
LONESOME HOTEL HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION WINTER CHARITY DONATION	INSPIRE ACTIVATION Taipei	TAIWAN	INSPIRE ACTIVATION Taipei	TAIWAN	Short List
MASKED MEDIA NUJP MASKED	ACE SAATCHI & SAATCHI ADVERTISING Manila	THE PHILIPPINES	ACE SAATCHI & SAATCHI ADVERTISING Manila	THE PHILIPPINES
B01 Social Engagement
BORN THIS WAY LUX LUX	WUNDERMAN THOMPSON Singapore	SINGAPORE	THE HARDY BOYS Durban EDELMAN SA Johannesburg JESSICA HARTLEY Amsterdam	SOUTH AFRICA THE NETHERLANDS
HAVE A BITE NESTLÈ KITKAT	WUNDERMAN THOMPSON Sydney	AUSTRALIA	POEM GROUP Sydney	AUSTRALIA
EMPOWER MOVES UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA	Bronze
REPACK "M"Y JOURNEY MARS MARS WRIGLEY	RUDER FINN GZ Guangzhou	CHINA	RUDER FINN GZ Guangzhou	CHINA
HYUNDAI X BTS FOR TOMORROW, WE WON'T WAIT HYUNDAI HYDROGEN ENERGY SYSTEM / NEXO (HYDROGEN CAR)	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
AUSSIES, GET ALEXA. BECAUSE ALEXA GETS AUSSIES. AMAZON ALEXA AMAZON ALEXA	HOST HAVAS Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA
GIVING FANS A TASTE OF KINGDOM NETFLIX, FIRE TIGER, LINE MAN KINGDOM: ASHIN OF THE NORTH MOVIE, FIRE TIGER BUBBLE TEA, FOOD DELIVERY SERVICE	GOODSTUPH THAILAND Bangkok	THAILAND
MIDNIGHT-TEMPTATION ANIME SAGA PREFECTURE SAGA-MESHI (LOCAL SAGA SPECIALTIES)	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	Short List
B03 Real-time Response
DOMINO'S CELEBRATES OLYMPIAN MIRABAI CHANU DOMINO'S PIZZA INDIA DOMINO'S PIZZA	DOMINO'S PIZZA INDIA Noida	INDIA	MADISON COMMUNICATIONS Mumbai	INDIA
THE MOST SUCCESSFUL APOLOGY ZESPRI INTERNATIONAL JAPAN K.K. ZESPRI KIWIFRUIT	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
B04 Content Creation & Production
THE BIRDS & THE BEES UNITED NATIONS DEVELOPMENT PROGRAMME THE BIRDS & THE BEES	WUNDERMAN THOMPSON Melbourne	AUSTRALIA	WUNDERMAN THOMPSON Melbourne	AUSTRALIA
INLIFE SHEROES #INAKO FOR FINANCIAL INCLUSIVITY INSULAR LIFE SHEROES	SVEN Manila	THE PHILIPPINES	SVEN Manila	THE PHILIPPINES
ONE TRUE PAIR MOVIE JOLLIBEE JOLLIBEE	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES	STRATWORKS Makati	THE PHILIPPINES
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Grand Prix
HOME OF SPORT ADIDAS SINGAPORE ADIDAS	CURRENT GLOBAL	SINGAPORE	CURRENT GLOBAL	SINGAPORE
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Short List
BOOKING EXPLORERS BOOKING.COM BOOKING.COM'S TRAVEL BOOKING PLATFORM	BOOKING.COM Singapore	SINGAPORE	ALLISON + PARTNERS PTE LTD Singapore	SINGAPORE
NAPOLEON DYNAMITE PUTS HIS SWEET SKILLS TO WORK SEEK SEEK CAREER ADVICE	ADHESIVE Sydney	AUSTRALIA	ADHESIVE Sydney	AUSTRALIA
B05 Content Discovery & Amplification
PALE BLUE LETTER SONY MUSIC LABELS / REISSUE RECORDS KENSHI YONEZU “PALE BLUE”	SIX INC. Tokyo	JAPAN	SIX INC. Tokyo	JAPAN
B06 Innovative Use of Influencers
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	MANGO COMMUNICATIONS Auckland	NEW ZEALAND	Bronze
XXXX BUDGY SMUGGLERS LAUNCH LION XXXX	THINKERBELL Melbourne	AUSTRALIA	THINKERBELL Melbourne	AUSTRALIA
TAIWAN 2.0 UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	SPECIAL Auckland	NEW ZEALAND	Silver
HYUNDAI X BOSTON DYNAMICS WELCOME TO THE FAMILY WITH BTS HYUNDAI HYUNDAI ROBOTICS VISION	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Short List

A01 Consumer Goods
CHEERS FAN
DAESANG CHUNGJUNGONE / ANJUYA

THE.WATERMELON Seoul

SOUTH KOREA
REPACK "M"Y JOURNEY
MARS / MARS WRIGLEY

RUDER FINN GZ Guangzhou

CHINA

RUDER FINN GZ
Guangzhou

CHINA
ECOLATE
LIFULL / EARTH CUISINE

LIFULL Tokyo

JAPAN

LIFULL
Tokyo
PEAK INC.
Tokyo

JAPAN
HEINEKEN JUKE "MUSIC IN A CAN"
HEINEKEN / HEINEKEN

LEO BURNETT Ho Chi Minh City

VIETNAM

LEO BURNETT
Ho Chi Minh City

VIETNAM

Short List
LITTLE BIG E-MOTION
HYUNDAI MOTOR GROUP / LITTLE BIG E-MOTION

INNOCEAN WORLDWIDE Seoul

SOUTH KOREA

INNOCEAN WORLDWIDE
Seoul
HYUNDAI MOTOR COMPANY
Seoul

SOUTH KOREA
THE STORY OF HETBAHN: 'THE MORE YOU KNOW ABOUT US, THE MORE YOU CAN REST ASSURED’
HETBAHN / PRE-COOKED RICE

CJ CHEILJEDANG Seoul

SOUTH KOREA

PR ONE
Seoul

SOUTH KOREA

B05 Content Discovery & Amplification
PALE BLUE LETTER
SONY MUSIC LABELS / REISSUE RECORDS / KENSHI YONEZU “PALE BLUE”

SIX INC. Tokyo

JAPAN

SIX INC.
Tokyo

JAPAN