Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
D01 Use of Brand or Product Integration into a Programme or Platform
NEWSPAPER INVITATION TO DORAEMON'S BIRTHDAY PARTY DORAEMON DORAEMON	ADK CREATIVE ONE Tokyo	JAPAN	TV ASAHI Tokyo	JAPAN
DELL CHANGEMAKERS DELL DELL XPS	MEDIACOM Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA
BRING YOUR CLAY GAME WITH MASTER UNILEVER PHILIPPINES MASTER	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
BRINGIN’ THE BATHURST - TAKEOVER REPCO BATHURST RACING SPONSORSHIP	THINKERBELL Melbourne	AUSTRALIA	INITIATIVE Melbourne	AUSTRALIA	Short List
D02 Use of Branded Content created for Digital or Social
HOME SWEET HOME EPISODE 2 TOURISM AUTHORITY OF THAILAND X YGGDRAZIL TOURISM AUTHORITY OF THAILAND	OGILVY Bangkok	THAILAND
#SAKURARUSH MCDONALD'S MCDONALD'S TERITAMA BURGER	TWITTER Tokyo	JAPAN	DENTSU INC. Tokyo DENTSU DIGITAL INC. Tokyo	JAPAN
THE COST OF BULLYING SAMSUNG SAMSUNG	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Short List
THE ALT BLACKS STEINLAGER - LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Short List
KFC: COLONEL KI'S COLLECTOR CARDS YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA
IKEA-DOLLAR CATALOGUE IKEA IKEA	OGILVY TAIWAN Taipei City	TAIWAN			Short List
A GREAT HEART TAKES YOU FURTHER KING'S COLLEGE INTERNATIONAL SCHOOL INTERNATIONAL SCHOOL	KING'S COLLEGE INTERNATIONAL SCHOOL BANGKOK Khet Yan Nawa	THAILAND
THE SAVING GAME UOB TMRW	PANTAREI COMMUNICATIONS Jakarta	INDONESIA
CENTER LANE SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Silver
VS SERIES SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Grand Prix
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN
END OF YEAR - REWIND NETFLIX NETFLIX - END OF YEAR	CREATIVELAND ASIA Mumbai	INDIA
E01 Use of Integrated Media
BEST COKE EVER? IT’S UP FOR DEBATE. COCA-COLA COCA-COLA	UM Sydney	AUSTRALIA	UM Sydney	AUSTRALIA
ROBYN'S UNDIES YELLOW NEW ZEALAND YELLOW DIGITAL	YELLOW NEW ZEALAND Auckland	NEW ZEALAND	YELLOW NEW ZEALAND Auckland YELLOW NEW ZEALAND Auckland SO THE STORY GOES Auckland	NEW ZEALAND
GUILTY FREE FESTIVAL CENTRAL DEPARTMENT STORE CENTRAL MIDNIGHT SALE	WOLF Bangkok	THAILAND
REFRAIN YOURSELF OR YOU CAN DIE INDONESIAN COVID TASK FORCE GERAKAN PAKAI MASKER (WEAR THE MASK MOVEMENT)	UM Jakarta	INDONESIA	UM Jakarta	INDONESIA
TIGER COLLABORATION LABORATORY: BY GEN Z, FOR GEN Z TIGER TIGER PLATINUM	HEINEKEN VIETNAM BREWERY LIMITED Hồ Chí Minh City	VIETNAM	DENTSU VIETNAM Ho Chi Minh City	VIETNAM
HEINEKEN: MUSIC IN A CAN HEINEKEN HEINEKEN	HEINEKEN VIETNAM BREWERY LIMITED Hồ Chí Minh City	VIETNAM	DENTSU VIETNAM Ho Chi Minh City	VIETNAM
EK JOGE EK SHATHE GRAMEENPHONE LTD. TELECOMMUNICATIONS COMPANY	MINDSHARE Dhaka	BANGLADESH	MINDSHARE Dhaka	BANGLADESH
VS SERIES SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Silver
MONEY HEIST - SEASON 5 INDIA NETFLIX MONEY HEIST SEASON 5 CAMPAIGN	CREATIVELAND ASIA Mumbai	INDIA	WAVEMAKER INDIA Mumbai	INDIA
F01 Media Insights & Strategy
BEFOREPAY GOES FOR GOLD BEFOREPAY BEFOREPAY	IPROSPECT Sydney	AUSTRALIA	IPROSPECT Sydney	AUSTRALIA
GETTING KATHMANDU OUT THERE KATHMANDU BRAND & WINTER CLOTHING	DENTSU X Melbourne	AUSTRALIA	DENTSU X Melbourne	AUSTRALIA
OUTHEISTED NETFLIX NETFLIX - MONEY HEIST PART 5	GOODSTUPH THAILAND Bangkok	THAILAND	UM SINGAPORE	SINGAPORE
CHEERS FAN DAESANG CHUNGJUNGONE ANJUYA	THE.WATERMELON Seoul	SOUTH KOREA
SAY GOODBYE TO ‘WEALTH A0’ HSBC WEALTH MANAGEMENT	HSBC Hong Kong	HONG KONG
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	SPECIAL Auckland	NEW ZEALAND	Silver
NEW CURRENCY IN KAZAKHSTAN VIENSKIY KVARTAL RESIDENTIAL COMPLEX VIENSKIY KVARTAL RESIDENTIAL COMPLEX	GFORCE\|GREY AFFILIATED AGENCY Almaty	KAZAKHSTAN
H FOR HANDWASHING LIFEBUOY HANDWASHING EDUCATION	LOWE LINTAS Mumbai	INDIA	DIALOGUE FACTORY Mumbai LOWE LINTAS Mumbai MULLENLOWE SINGAPORE Singapore	INDIA SINGAPORE
F03 Media Execution
REFRESHING A DECADE OF SHARE A COKE. COCA-COLA COCA-COLA	UM Sydney	AUSTRALIA	UM Sydney	AUSTRALIA
PITVERTISING UNILEVER REXONA DEODERANT	CLEMENGER BBDO Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA	Bronze
G01 Local Brand
SHELTER SIGNBOARD MONGKUT FERTILIZER MONGKUT FERTILIZER	WUNDERMAN THOMPSON Bangkok	THAILAND
LIFE SHARING POWERBANK ENERGY MONSTER LIFE SHARING POWERBANK	TBWA\BOLT SHANGHAI Shanghai	CHINA			Short List
TAO TI TAO TI TAO TI	TELFORD INTERNATIONAL COMPANY LIMITED Hong Kong	HONG KONG
KANGSHIFU'S CHINESE NEW YEAR KARAOKE REUNION KANGSHIFU (MASTERKONG) KANGSHIFU ICED TEA	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA
"BIDA STAR: FIRST EVER ONLINE CELEBRITY SEARCH WITH ESKINOL NATURALS" UNILEVER PHILIPPINES ESKINOL NATURALS	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
FISHNET ECO BAG KAHOKU SHIMPO PUBLISHING CO. FISHNET ECO BAG	DENTSU INC. Tokyo	JAPAN
CHEERS FAN DAESANG CHUNGJUNGONE ANJUYA	THE.WATERMELON Seoul	SOUTH KOREA
G02 Challenger Brand
STATUE GROOMING WILD STONE WILD STONE MEN'S GROOMING RANGE	McCANN INDIA Mumbai	INDIA	McCANN INDIA Mumbai	INDIA
G03 Single-market Campaign
THE HANDMAID'S TALE SKY TV NEON	DDB NEW ZEALAND Auckland	NEW ZEALAND	OMD NEW ZEALAND Auckland	NEW ZEALAND	Bronze
TAO TI TAO TI TAO TI	TELFORD INTERNATIONAL COMPANY LIMITED Hong Kong	HONG KONG
LAY'S: FIND YOUR FLAVOUR PEPSICO LAY'S	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA
VIRTUAL ADVENTURE ISLAND FUJI TELEVISION NETWORK, INC. VIRTUAL ADVENTURE ISLAND	FUJI TELEVISION NETWORK Tokyo	JAPAN	FUJI TELEVISION NETWORK Tokyo	JAPAN
CENTER LANE SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE
G04 Social Behaviour
HELLO GOOD DAY THE ALZHEIMER FOUNDATION OF THAILAND THE ALZHEIMER FOUNDATION OF THAILAND	DENTSU ONE (BANGKOK) Bangkok	THAILAND	DENTSU ONE (BANGKOK) Bangkok	THAILAND

D01 Use of Brand or Product Integration into a Programme or Platform
NEWSPAPER INVITATION TO DORAEMON'S BIRTHDAY PARTY
DORAEMON / DORAEMON

ADK CREATIVE ONE Tokyo

JAPAN

TV ASAHI
Tokyo

JAPAN
DELL CHANGEMAKERS
DELL / DELL XPS

MEDIACOM Sydney

AUSTRALIA

MEDIACOM
Sydney

AUSTRALIA
BRING YOUR CLAY GAME WITH MASTER
UNILEVER PHILIPPINES / MASTER

MINDSHARE PHILIPPINES Taguig

THE PHILIPPINES

MINDSHARE PHILIPPINES
Taguig

THE PHILIPPINES
BRINGIN’ THE BATHURST - TAKEOVER
REPCO / BATHURST RACING SPONSORSHIP

THINKERBELL Melbourne

AUSTRALIA

INITIATIVE
Melbourne

AUSTRALIA

Short List

G02 Challenger Brand
STATUE GROOMING
WILD STONE / WILD STONE MEN'S GROOMING RANGE

McCANN INDIA Mumbai

INDIA

McCANN INDIA
Mumbai

INDIA