Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
A01 Consumer Goods
BEST COKE EVER? IT’S UP FOR DEBATE. COCA-COLA COCA-COLA	UM Sydney	AUSTRALIA	UM Sydney	AUSTRALIA
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	STARCOM Auckland	NEW ZEALAND	Short List
CHEERS FAN DAESANG CHUNGJUNGONE ANJUYA	THE.WATERMELON Seoul	SOUTH KOREA
EXTRA GET CHINA CHEWING AGAIN MARS WRIGLEY EXTRA	MEDIACOM Shanghai	CHINA	MEDIACOM Shanghai	CHINA
#CATSINBOXES BY WHISKAS WHISKAS PET FOOD	MEDIACOM Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA
CENTER LANE SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE
STATUE GROOMING WILD STONE WILD STONE MEN'S GROOMING RANGE	McCANN INDIA Mumbai	INDIA	McCANN INDIA Mumbai	INDIA
PITVERTISING UNILEVER REXONA DEODERANT	CLEMENGER BBDO Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA	Short List
A02 Healthcare
RALLYING INDONESIANS TO FIGHT COVID-19 RESURGENCE WITH REDOXON #JANGANKENDORJAGALMUN BAYER REDOXON	MEDIACOM Jakarta	INDONESIA	MEDIACOM Jakarta	INDONESIA
MEMORABLES NIGHTINGALES MEDICAL TRUST MEMORABLES	McCANN INDIA Mumbai	INDIA
6 MINUTES TOGETHER JANSSEN PHARMA JANSSEN PHARMACEUTICAL	McCANN HEALTH Tokyo	JAPAN	McCANN HEALTH Tokyo	JAPAN
DISEASE DILEMMAS GARVAN INSTITUTE OF MEDICAL RESEARCH GENOMICS RESEARCH	BWM ISOBAR Sydney	AUSTRALIA	BWM ISOBAR Sydney	AUSTRALIA	Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
IKEA-DOLLAR CATALOGUE IKEA IKEA	OGILVY TAIWAN Taipei City	TAIWAN			Bronze
HOME SWEET HOME EPISODE 2 TOURISM AUTHORITY OF THAILAND X YGGDRAZIL TOURISM AUTHORITY OF THAILAND	OGILVY Bangkok	THAILAND
PIZZA HUT'S STAND-UP COMEDY RESTAURANT YUM CHINA PIZZA HUT	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA
B FOR BACON - BIG MAC MCDONALD'S BIG MAC (NEW VERSION)	MCDONALD'S HONG KONG Hong Kong	HONG KONG
LIFE PLATE ECOFLOW LIFE PLATE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
A04 Media / Entertainment
INDIA DANCED TO THE TUNES OF BELLA CIAO NETFLIX NETFLIX	WAVEMAKER INDIA Mumbai	INDIA	WAVEMAKER INDIA Mumbai	INDIA
THE TOXIC DICTIONARY NIKKEI.INC UNSTEREOTYPE ACTION	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo NIKKEI INC. Tokyo	JAPAN
RED NOTICE SHOP NETFLIX RED NOTICE	DDB MUDRA Mumbai	INDIA
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Bronze
A05 Consumer Services / Business to Business
SANGSOM SAVES SANGSOM THAI BEVERAGE CO., LTD. SANGSOM	SOUR BANGKOK	THAILAND	SOUR BANGKOK	THAILAND
UFS' KILLER RECIPES UNILEVER UNILEVER FOOD SOLUTIONS (UFS)	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA	Short List
ONE HOUSE TO SAVE MANY SUNCORP BRAND ONE HOUSE	LEO BURNETT Sydney	AUSTRALIA	OMD Sydney	AUSTRALIA
A06 Not-for-profit / Charity / Government
WASTE-SORTING BLIND BOX STDECAUX/THE ENVIRONMENTAL PROTECTION DEPARTMENT STDECAUX/THE ENVIRONMENTAL PROTECTION DEPARTMENT	THE NINE Shanghai	CHINA
THE MELANOMA TYPEFACE MELANOMA NEW ZEALAND HEALTH AWARENESS	TBWA\NZ Auckland	NEW ZEALAND			Short List
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	SPECIAL Auckland	NEW ZEALAND	Gold Spike
I WISH YOU WERE A NON-SMOKER(NODAM TAG) MINISTRY OF HEALTH AND WELFARE ANTISMOKING CAMPAIGN	HS AD Seoul	SOUTH KOREA	HS AD Seoul	SOUTH KOREA
B01 Use of TV & Other Screens
FINDING SHARKY 2050 WILD AID TAIWAN SHARK CONSERVATION	WUNDERMAN THOMPSON Taipei	TAIWAN
HOW LAZADA TURNED PASSIVE TV VIEWERS INTO ENGAGED VIEWERS DURING 11.11 LAZADA LAZADA	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE
BMW GONEXT BMW BMW	UM Tokyo	JAPAN	UM Tokyo	JAPAN
REFRESHING A DECADE OF SHARE A COKE. COCA-COLA COCA-COLA	UM Sydney	AUSTRALIA	UM Sydney	AUSTRALIA
BRINGIN’ THE BATHURST - TAKEOVER REPCO BATHURST RACING SPONSORSHIP	THINKERBELL Melbourne	AUSTRALIA	INITIATIVE Melbourne	AUSTRALIA
ZAP ME IF YOU CAN GOOGLE GOOGLE PIXEL	HAKUHODO KETTLE INC. Tokyo	JAPAN	HAKUHODO KETTLE INC. Tokyo ESSENCE Tokyo HAKUHODO DY MEDIA PARTNERS Tokyo HAKUHODO INC. Tokyo	JAPAN
LOTTO "ON ICE" LOTTO NZ LOTTERIES	DDB NEW ZEALAND Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND
GOLF AD BREAK CHAMPIONSHIP VOLKSWAGEN VOLKSWAGEN GOLF	DDB Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA	Silver
WHITEHAT JR SOCIAL EXPERIMENT WHITEHAT JR ED TECH PLATFORM	BBDO INDIA Mumbai	INDIA	M/SIX Mumbai	INDIA
B02 Use of Audio Platforms
BEST COKE EVER? IT’S UP FOR DEBATE. COCA-COLA COCA-COLA	UM Sydney	AUSTRALIA	UM Sydney	AUSTRALIA
BRINGIN’ THE BATHURST - HOT LAP RADIO REPCO REPCO	THINKERBELL Melbourne	AUSTRALIA	INITIATIVE Melbourne	AUSTRALIA
6 MINUTES TOGETHER JANSSEN PHARMA JANSSEN PHARMACEUTICAL	McCANN HEALTH Tokyo	JAPAN	McCANN HEALTH Tokyo	JAPAN
A MOST UNUSUAL CAMPAIGN WILLIAM GRANT & SONS HENDRICK'S GIN	IPROSPECT Sydney	AUSTRALIA	IPROSPECT Sydney	AUSTRALIA
LAY'S CRISPY SUBTITLES LAY'S-PEPSICO LAY'S POTATO CHIPS	HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City	VIETNAM
THE BETTER HALF RECIPES SWIGGY SWIGGY INSTAMART	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Short List
B03 Use of Print / Outdoor
INDIA DANCED TO THE TUNES OF BELLA CIAO NETFLIX NETFLIX	WAVEMAKER INDIA Mumbai	INDIA	WAVEMAKER INDIA Mumbai	INDIA
BARBIE: BE YOUR OWN STYLE ICON MATTEL BARBIE	UM Melbourne	AUSTRALIA	UM Melbourne	AUSTRALIA	Short List
GFNW NEWSPAPER NETFLIX /BRAVO! STUDIOS / GMM STUDIOS INTERNATIONAL SERIES	SOUR BANGKOK	THAILAND	SOUR BANGKOK	THAILAND
THE BILLBOARD REMAINS NETFLIX NETFLIX	LEO BURNETT Bangkok	THAILAND	WAVEMAKER THAILAND Bangkok	THAILAND	Short List
BOOK OF LIMBO BELONG BELONG MOBILE AND INTERNET	HOWATSON + COMPANY Sydney	AUSTRALIA	HOWATSON + COMPANY Sydney OMD Sydney	AUSTRALIA

A01 Consumer Goods
BEST COKE EVER? IT’S UP FOR DEBATE.
COCA-COLA / COCA-COLA

UM Sydney

AUSTRALIA

UM
Sydney

AUSTRALIA
SAMSUNG - ITEST
SAMSUNG / SAMSUNG OS

TRIBAL AOTEAROA Auckland

NEW ZEALAND

STARCOM
Auckland

NEW ZEALAND

Short List
CHEERS FAN
DAESANG CHUNGJUNGONE / ANJUYA

THE.WATERMELON Seoul

SOUTH KOREA
EXTRA GET CHINA CHEWING AGAIN
MARS WRIGLEY / EXTRA

MEDIACOM Shanghai

CHINA

MEDIACOM
Shanghai

CHINA
#CATSINBOXES BY WHISKAS
WHISKAS / PET FOOD

MEDIACOM Sydney

AUSTRALIA

MEDIACOM
Sydney

AUSTRALIA
CENTER LANE
SK-II / SK-II

MEDIACOM Singapore

SINGAPORE

MEDIACOM
Singapore

SINGAPORE
STATUE GROOMING
WILD STONE / WILD STONE MEN'S GROOMING RANGE

McCANN INDIA Mumbai

INDIA

McCANN INDIA
Mumbai

INDIA
PITVERTISING
UNILEVER / REXONA DEODERANT

CLEMENGER BBDO Sydney

AUSTRALIA

PHD
Sydney

AUSTRALIA

Short List