Why is this work relevant for Creative Data?

Global warming is no longer just the government's task! Warming is affecting everyone's life and future, any company or individual should act and do their best to the world! Talking about carbon reduction, we find out a data that broke people’s myths. According to the research shows, 20% of the total greenhouse gas emissions come from animal husbandry, more than the total emissions of vehicles. For 1 kilogram of meat, 36.4 kilograms of carbon dioxide will be emitted, and this carbon dioxide needs 1214 trees to absorb. If you want to reduce carbon and save the earth, we can start.

Background

As a leading media agency in Taiwan, dentsuX dedicates to use our influence to change world better. We have noticed that climate warming is one of the global crises, which is a common sense that carbon reduction is very important, and planting trees can absorb CO2. However, we don’t have much space to plant tree in city. We should figure out a ultimate solution by changing people’s behavior. . Just think the basic way to solve this issue, we want to come out a campaign, a dentsu X launched which is a meat-free campaign on the eve of World Meat Free Day, calling on all employees to have Meat-free meals which could reduce carbon and save the planet!

Describe the Creative idea / data solution (20% of vote)

To see is to believe. We launch a meat-free campaign, by posting a meat free meal photo to the campaign site, it turns out a tree grows up. Everyone can help our planet better without barrier. The less meat you eat, the more tree you plant.

Describe the data driven strategy (30% of vote)

Global warming is no longer just the government's task! Warming is affecting everyone's life and future, every company or individual should act and do their best to the world! But what can we do? Through the data research, we found that as long as having less meat , everyone can reduce carbon emissions! To product 1 kilogram meat for food, 36.4 kilograms of carbon dioxide will be emitted, and this carbon dioxide needs 1214 trees to absorb. We transfer the complicated data into an interesting interactive which makes users easy to have a sense of achievement.

Describe the creative use of data, or how the data enhanced the creative output (20% of vote)

DentsuX launched a Meat Free campaign on World Meat Free Day. By setting up the Nice to Meat Free campaign website, as long as you upload your own meatless meal, through the data analysis program and calculation conversion in the website, the total amount of carbon reduction saved can be converted into the trees needed to absorb the same amount. Presented on the website, Nice to Meat Free, Nice to Meet Tree! It makes participants more specific about their carbon reduction contributions.

List the data driven results (30% of vote)

In just a few weeks, the Meatless Action has affected the entire group from the employees in the company. Together with the employees' family members, they also joined the activity and shared it through the community. Even friends who were far abroad also took the initiative to participate in this project. Formed international public welfare activities More than 1730 photos of meatless meals were swarmed to the Nice to Meat Free campaign website, which is equivalent to a total reduction of 12,594 kilograms of carbon emissions for the earth, which is equivalent to planting more than 390,000 trees for the earth! Reduce carbon and save the earth, let's Meat Free together!