Title Brand Product / Service Entrant Company Location Media Placement Location Award
A03 Durable Consumer Goods including Automotive
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIVE FROM AUS
TOURISM AUSTRALIA
TOURISM AUSTRALIA
TOURISM AUSTRALIA Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
A05 Media / Entertainment
UBER EATS NO REPEATS
UBER EATS
UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Gold
A06 Consumer Services / Business to Business
SLOWAYS
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver
A07 Not-for-profit / Charity / Government
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Bronze
KIDSCAN - REAL MEALS
KIDSCAN NEW ZEALAND
SHOW CASING POVERTY-STRICKEN FAMILY COOKING DINNER TO RAISE AWARENESS
DDB NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List
CURING HOMESICKNESS
SYDNEY CHILDREN'S HOSPITALS FOUNDATION
FUNDRAISING INITIATIVE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
B02 Use of Audio Platforms
DREAM BABY DREAM
SPINIFEX GUM
SPINIFEX GUM
SDWM Melbourne AUSTRALIA
Short List
B03 Use of Print / Outdoor
SLOWAYS
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE Sydney AUSTRALIA
Short List
B04 Use of Ambient Media: Small Scale
LESSSALT
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION
CJ WORX Bangkok THAILAND SPORE Bangkok THAILAND
Silver
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne AUSTRALIA UM Canberra AUSTRALIA
Gold
HACKWASHING
LIFEBUOY
PERSONAL CARE - SOAP
GEOMETRY ENCOMPASS Mumbai INDIA
Short List
HELP! THE GAME
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE Sydney AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
BURNT CHRISTMAS TREE
AUSTRALIAN RED CROSS
DISASTER RELIEF FUND
DDB SYDNEY AUSTRALIA
Short List
B06 Use of Events / Stunts
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Gold
B07 Use of Digital Platforms
THE SECRET SUPPORTER
DUTCH MILL GROUP
DUTCH MILL
CJ WORX Bangkok THAILAND SPORE Bangkok THAILAND
Short List
AWARE
AWARE
AWARE
AWARE Singapore SINGAPORE FORSMAN & BODENFORS Singapore SINGAPORE
Short List
B08 Use of Mobile & Devices
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS
OGILVY PAKISTAN Islamabad PAKISTAN
Bronze
SPOILER BLOCKER
SKY PERFECT JSAT
SKY PERFECTV! ON-DEMAND
DENTSU DIGITAL INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
NIKE NEXT%: SPEED IS YOUR CURRENCY
NIKE
NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B09 Use of Social Platforms
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM
SPECIAL GROUP Auckland NEW ZEALAND MINDSHARE Sydney AUSTRALIA
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
PLAY NZ
TOURISM NEW ZEALAND
TOURISM NEW ZEALAND
TBWA\SYDNEY AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze
C02 Use of Real-Time Data
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS
OGILVY INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA
Short List
C03 Data-Driven Targeting
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS
OGILVY INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA
Silver
D01 Use of Brand or Product Integration into a Programme or Platform
RED RESTAURANTS DRIVE
TV TOKYO
TV DRAMA
HAKUHODO KETTLE INC. Tokyo JAPAN TV TOKYO CORPORATION JAPAN
Short List
D02 Use of Branded Content created for Digital or Social
WORLDS BIGGEST BEER RUN
BWS
ALCOHOL
CARAT Sydney AUSTRALIA CARAT Sydney AUSTRALIA
Bronze
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM
SPECIAL GROUP Auckland NEW ZEALAND MINDSHARE Sydney AUSTRALIA
Bronze
PLAY NZ
TOURISM NEW ZEALAND
TOURISM NEW ZEALAND
TBWA\SYDNEY AUSTRALIA MINDSHARE Sydney AUSTRALIA
Grand Prix
E01 Use of Integrated Media
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Short List
KIDSCAN - REAL MEALS
KIDSCAN NEW ZEALAND
SHOW CASING POVERTY-STRICKEN FAMILY COOKING DINNER TO RAISE AWARENESS
DDB NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List
FRIEND-VERTISING
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Silver
F01 Media Insights & Strategy
NIKE NEXT%: SPEED IS YOUR CURRENCY
NIKE
NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze
G01 Local Brand
FRIEND-VERTISING
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
LIFE BEHIND THE GLASSES
TOP CHAROEN
TOP CHAROEN
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
G03 Single-market Campaign
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Short List
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne AUSTRALIA UM Canberra AUSTRALIA
Bronze
G04 Social Behaviour
THE PUNISHING SIGNAL
MUMBAI POLICE
SIGNAL
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Short List
TIMES OUT & PROUD CLASSIFIEDS
THE TIMES OF INDIA
THE TIMES OF INDIA
FCBULKA Mumbai INDIA
Bronze
G05 Cultural Insight
15 CM HAIR DONATION
CANCER TUMOR PATIENTS AID ASSOCIATIONS
HAIR DONATION
WUNDERMAN THOMPSON Taipei TAIWAN
Bronze
SAY IT PROUD
P&G
HEAD & SHOULDERS SHAMPOO
MEDIACOM INDONESIA Jakarta INDONESIA MEDIACOM INDONESIA Jakarta INDONESIA
Short List
G07 Corporate Purpose & Social Responsibility
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS
OGILVY PAKISTAN Islamabad PAKISTAN
Gold
FIRST SATURDAY
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE Sydney AUSTRALIA
Short List
CURING HOMESICKNESS
SYDNEY CHILDREN'S HOSPITALS FOUNDATION
FUNDRAISING INITIATIVE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
TIMES OUT & PROUD CLASSIFIEDS
THE TIMES OF INDIA
THE TIMES OF INDIA
FCBULKA Mumbai INDIA
Short List
G08 Market Disruption
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Silver
HELP! THE GAME
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver