Winners & Shortlists
Grand Prix
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Silver
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Shortlist
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Title Brand Product / Service Entrant Company Location Media Placement Location Award
A03 Durable Consumer Goods including Automotive
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
Melbourne
 AUSTRALIA

Gold Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIVE FROM AUS
TOURISM AUSTRALIA
TOURISM AUSTRALIA		 TOURISM AUSTRALIA Sydney AUSTRALIA UM
Sydney
 AUSTRALIA
Short List
A05 Media / Entertainment
UBER EATS NO REPEATS
UBER EATS
UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA MEDIACOM
Sydney
 AUSTRALIA

Gold Spike
A06 Consumer Services / Business to Business
SLOWAYS
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Silver
A07 Not-for-profit / Charity / Government
KIDSCAN - REAL MEALS
KIDSCAN NEW ZEALAND
SHOW CASING POVERTY-STRICKEN FAMILY COOKING DINNER TO RAISE AWARENESS		 DDB NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND
Auckland
 NEW ZEALAND
Short List
CURING HOMESICKNESS
SYDNEY CHILDREN'S HOSPITALS FOUNDATION
FUNDRAISING INITIATIVE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT		 VMLY&R MELBOURNE AUSTRALIA
Bronze
B02 Use of Audio Platforms
DREAM BABY DREAM
SPINIFEX GUM
SPINIFEX GUM		 SDWM Melbourne AUSTRALIA
Short List
B03 Use of Print / Outdoor
SLOWAYS
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Short List
B04 Use of Ambient Media: Small Scale
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR		 SAATCHI & SAATCHI Melbourne AUSTRALIA UM
Canberra
 AUSTRALIA

Gold Spike
LESSSALT
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION		 CJ WORX Bangkok THAILAND SPORE
Bangkok
 THAILAND
Silver
HELP! THE GAME
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Short List
HACKWASHING
LIFEBUOY
PERSONAL CARE - SOAP		 GEOMETRY ENCOMPASS Mumbai INDIA
Short List
B05 Use of Ambient Media: Large Scale
BURNT CHRISTMAS TREE
AUSTRALIAN RED CROSS
DISASTER RELIEF FUND		 DDB SYDNEY AUSTRALIA
Short List
B06 Use of Events / Stunts
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT		 VMLY&R MELBOURNE AUSTRALIA

Gold Spike
B07 Use of Digital Platforms
THE SECRET SUPPORTER
DUTCH MILL GROUP
DUTCH MILL		 CJ WORX Bangkok THAILAND SPORE
Bangkok
 THAILAND
Short List
AWARE
AWARE
AWARE		 AWARE Singapore SINGAPORE FORSMAN & BODENFORS
Singapore
 SINGAPORE
Short List
B08 Use of Mobile & Devices
NIKE NEXT%: SPEED IS YOUR CURRENCY
NIKE
NIKE		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
SPOILER BLOCKER
SKY PERFECT JSAT
SKY PERFECTV! ON-DEMAND		 DENTSU DIGITAL INC. Tokyo JAPAN DENTSU INC.
Tokyo
DENTSU EAST JAPAN
Tokyo
 JAPAN
Short List
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS		 OGILVY PAKISTAN Islamabad PAKISTAN
Bronze
B09 Use of Social Platforms
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM		 SPECIAL GROUP Auckland NEW ZEALAND MINDSHARE
Sydney
 AUSTRALIA
Short List
PLAY NZ
TOURISM NEW ZEALAND
TOURISM NEW ZEALAND		 TBWA\SYDNEY AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Bronze
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD		 DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA
Bronze
C02 Use of Real-Time Data
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS		 OGILVY INDIA Mumbai INDIA WAVEMAKER INDIA
Mumbai
 INDIA
Short List
C03 Data-Driven Targeting
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS		 OGILVY INDIA Mumbai INDIA WAVEMAKER INDIA
Mumbai
 INDIA
Silver
D01 Use of Brand or Product Integration into a Programme or Platform
RED RESTAURANTS DRIVE
TV TOKYO
TV DRAMA		 HAKUHODO KETTLE INC. Tokyo JAPAN TV TOKYO CORPORATION
 JAPAN
Short List
D02 Use of Branded Content created for Digital or Social
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM		 SPECIAL GROUP Auckland NEW ZEALAND MINDSHARE
Sydney
 AUSTRALIA
Bronze
PLAY NZ
TOURISM NEW ZEALAND
TOURISM NEW ZEALAND		 TBWA\SYDNEY AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Grand Prix
WORLDS BIGGEST BEER RUN
BWS
ALCOHOL		 CARAT Sydney AUSTRALIA CARAT
Sydney
 AUSTRALIA
Bronze
E01 Use of Integrated Media
FRIEND-VERTISING
SKINNY
SKINNY		 COLENSO BBDO Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Silver
KIDSCAN - REAL MEALS
KIDSCAN NEW ZEALAND
SHOW CASING POVERTY-STRICKEN FAMILY COOKING DINNER TO RAISE AWARENESS		 DDB NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND
Auckland
 NEW ZEALAND
Short List
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT		 VMLY&R MELBOURNE AUSTRALIA
Short List
F01 Media Insights & Strategy
NIKE NEXT%: SPEED IS YOUR CURRENCY
NIKE
NIKE		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Bronze
G01 Local Brand
FRIEND-VERTISING
SKINNY
SKINNY		 COLENSO BBDO Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Short List
LIFE BEHIND THE GLASSES
TOP CHAROEN
TOP CHAROEN		 WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
G03 Single-market Campaign
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR		 SAATCHI & SAATCHI Melbourne AUSTRALIA UM
Canberra
 AUSTRALIA
Bronze
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD		 DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA
Short List
G04 Social Behaviour
THE PUNISHING SIGNAL
MUMBAI POLICE
SIGNAL		 LODESTAR UM Mumbai INDIA LODESTAR UM
Mumbai
 INDIA
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD		 DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA
Short List
TIMES OUT & PROUD CLASSIFIEDS
THE TIMES OF INDIA
THE TIMES OF INDIA		 FCBULKA Mumbai INDIA
Bronze
G05 Cultural Insight
SAY IT PROUD
P&G
HEAD & SHOULDERS SHAMPOO		 MEDIACOM INDONESIA Jakarta INDONESIA MEDIACOM INDONESIA
Jakarta
 INDONESIA
Short List
15 CM HAIR DONATION
CANCER TUMOR PATIENTS AID ASSOCIATIONS
HAIR DONATION		 WUNDERMAN THOMPSON Taipei TAIWAN
Bronze
G07 Corporate Purpose & Social Responsibility
FIRST SATURDAY
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Short List
CURING HOMESICKNESS
SYDNEY CHILDREN'S HOSPITALS FOUNDATION
FUNDRAISING INITIATIVE		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
TIMES OUT & PROUD CLASSIFIEDS
THE TIMES OF INDIA
THE TIMES OF INDIA		 FCBULKA Mumbai INDIA
Short List
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS		 OGILVY PAKISTAN Islamabad PAKISTAN

Gold Spike
G08 Market Disruption
HELP! THE GAME
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA MINDSHARE
Sydney
 AUSTRALIA
Silver
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE		 DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA
Silver
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