Title | PICKING UP CHILD & DELIVERING FOOD |
Brand | TOYOTA INDONESIA |
Product / Service | TOYOTA SAFETY FEATURES |
Category | B01. Use of Radio & Audio as a Medium |
Entrant | DENTSU INDONESIA Jakarta, INDONESIA |
Idea Creation | DENTSU INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
BENNY NAPITUPULU | Dentsu indonesia | Creative Group Head |
ANDRA RAMADHANI | Dentsu indonesia | Copywriter |
ADRIAN DWITOMO | Dentsu indonesia | Art Director |
FARVEN HADINATA | Dentsu indonesia | Art Director |
DIMAS SATRIYO | Dentsu indonesia | Account Manager |
GHITA ASMARA | Dentsu indonesia | Account Executive |
LALA SAMPOERNO | Dentsu indonesia | Agency Producer |
If you are driving, keep focusing on the road are the most important thing to avoid an accident. On this advert, we make the radio switching as an essential medium to deliver a secret safety message to describe the story about the danger of the road, and also the backstory of the character.
ENGLISH SCRIPT 1. Picking Up Child In the following Bahasa radio spot, when the song/announcement snippets are strung together grammatically in English, they form a meaningful narrative. You’re on your way… (Click) ...to pick up your child… (Click) ...at school... (Click) ...and as you... (Click) ...lovingly… (Click) ...search for the perfect song… (Click) ...on your radio... (Click) ...in a few moments… (Click) ...you will… (Click) ...get... Announcer: Keep your focus on the road. This driving safety message is brought to you by Toyota 2. Delivering Food In the following Bahasa radio spot, when the song/announcement snippets are strung together grammatically in English, they form a meaningful narrative. You’re on your way… (Click) …to deliver… (Click) …the food… (Click) …that you cooked… (Click) …to your parents'… (Click) …home… (Click) …as you… (Click) …search … (Click) …for the perfect song… (Click) …on your radio… (Click) …in a few moments… (Click) …you will… (Click) …get... Announcer: Keep your focus on the road. This driving safety message is brought to you by Toyota