Title | SPEECH |
Brand | PILOT CORPORATION |
Product / Service | CORRECTION TAPE |
Category | A02. Other FMCG |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | MIT GATHERING Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akihisa Goto | DENTSU INC. | EXECUTIVE CREATIVE DIRECTOR |
Wataru Yamamoto | DENTSU INC. | CREATIVE DIRECTOR |
Minayo Aoki | DENTSU INC. | COPYWRITER |
Takashi Tachibana | MIT GATHERING CO.,LTD. | ENGINEER/PRODUCER |
Takahiro Saito | MIT GATHERING CO.,LTD. | ASSISTANT ENGINEER |
Takuro Hirosawa | MIT GATHERING CO.,LTD. | SOUND EFFECT |
Kana Nozawa | MIT GATHERING CO.,LTD. | PRODUCTION MANAGER |
A friend of the bride is giving a speech at the wedding. However, a friend carelessly talks the bride's past love stories. The sound of the correction tape wipes out all the words that the bride doesn’t want people to know.
At a Japanese wedding, when a friend of the bride and groom gives a speech, drunken friends often talk inadvertently about the bride and groom's past love stories. This radio ad depicts such a happening at a wedding ceremony.
<Wedding reception BGM> Bridesmaid (B): Satoru and Chika, first of all – CONGRATULATIONS! Chika and I first met on the volleyball team in middle school. She was so cute and so popular. Especially with the boys. I remember you could always find her— SFX: sound of correction tape B: —with one of her classmates behind the gym. Good times. Oh, and in high school, remember the captain of the volleyball team? His name was— SFX: sound of correction tape B: And the coach, Mr. — SFX: sound of correction tape B: They would always hit on her, but she really knew how to handle those two. That’s how she got the nickname— SFX: sound of correction tape B: Oh, what great memories! Wait! Oh. My. God. Do I see— SFX: sound of correction tape B: And his friend— V.O.: Mistakes can be hidden. Pilot Correction Tape.