|Product / Service||CORRECTION TAPE|
|Category||A02. Other FMCG|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||MIT GATHERING Tokyo, JAPAN|
|Akihisa Goto||DENTSU INC.||EXECUTIVE CREATIVE DIRECTOR|
|Wataru Yamamoto||DENTSU INC.||CREATIVE DIRECTOR|
|Minayo Aoki||DENTSU INC.||COPYWRITER|
|Takashi Tachibana||MIT GATHERING CO.,LTD.||ENGINEER／PRODUCER|
|Takahiro Saito||MIT GATHERING CO.,LTD.||ASSISTANT ENGINEER|
|Takuro Hirosawa||MIT GATHERING CO.,LTD.||SOUND EFFECT|
|Kana Nozawa||MIT GATHERING CO.,LTD.||PRODUCTION MANAGER|
A friend of the bride is giving a speech at the wedding. However, a friend carelessly talks the bride's past love stories. The sound of the correction tape wipes out all the words that the bride doesn’t want people to know.
At a Japanese wedding, when a friend of the bride and groom gives a speech, drunken friends often talk inadvertently about the bride and groom's past love stories. This radio ad depicts such a happening at a wedding ceremony.
<Wedding reception BGM> Bridesmaid (B): Satoru and Chika, first of all – CONGRATULATIONS! Chika and I first met on the volleyball team in middle school. She was so cute and so popular. Especially with the boys. I remember you could always find her— SFX: sound of correction tape B: —with one of her classmates behind the gym. Good times. Oh, and in high school, remember the captain of the volleyball team? His name was— SFX: sound of correction tape B: And the coach, Mr. — SFX: sound of correction tape B: They would always hit on her, but she really knew how to handle those two. That’s how she got the nickname— SFX: sound of correction tape B: Oh, what great memories! Wait! Oh. My. God. Do I see— SFX: sound of correction tape B: And his friend— V.O.: Mistakes can be hidden. Pilot Correction Tape.