THE BLINDFOLDED LIVE TRAILER

TitleTHE BLINDFOLDED LIVE TRAILER
BrandNETFLIX
Product / ServiceNETFLIX
CategoryB02. Use of Audio Technology
EntrantWUNDERMAN THOMPSON BANGKOK, THAILAND
Idea Creation J. WALTER THOMPSON BANGKOK, THAILAND
Media Placement DENTSU X Singapore, SINGAPORE
PR VERVE Bangkok, THAILAND
Production THIS IS IT Bangkok, THAILAND
Production 2 CINESOUND Bangkok, THAILAND

Credits

Name Company Position
João Braga J. Walter Thompson Bangkok Chief Creative Officer
Park Wannasiri J. Walter Thompson Bangkok Executive Creative Director
Uraiwan Pongthavornsawat J. Walter Thompson Bangkok Creative Group Head
Nicate Leelachutipong J. Walter Thompson Bangkok Art Director
Varissara Vongsakul J. Walter Thompson Bangkok Copywriter
Prachawan Ketavan J. Walter Thompson Bangkok Director of Planning
Sakila Banyen J. Walter Thompson Bangkok Associate Planning Director
Supannapa Traitonwong J. Walter Thompson Bangkok Managing Partner
Nutthapong Wannakovit J. Walter Thompson Bangkok Client Service Director
Kanokkarn Wongdumnernsadaug J. Walter Thompson Bangkok Account Director
Kewalee Charoenjit J. Walter Thompson Bangkok Account Manager
Atthapong Yanyonglert J. Walter Thompson Bangkok Account Manager
Saruttaya Mahanavarani Verve Thailand Business Group Director
Pattira Uttaranakorn Verve Thailand Senior Influencer Relations
Niotatra Benyasri Verve Thailand PR Co-ordinator
Jiroj Mechoojit J. Walter Thompson Bangkok Production Director
Attapong Chooamnard J. Walter Thompson Bangkok Digital Producer
Hansar Eiamchai This Is It Co., Ltd. Editor
Pratthana Kumsoong This Is It Co., Ltd. Post Producer
Itsara Unnawasakul This Is It Co., Ltd. Flame Artist
Sakchai Kangwanprasert Cinesound Co., Ltd. Sound Engineer
Jessica Beaton Dentsu X Pte Ltd. Head of Business
Jaspreet Kaur Dentsu X Pte Ltd. Account Director
Keng Kheng Koh Dentsu X Pte Ltd. Media Director
Stella Tai Dentsu X Pte Ltd. Media Manager
Robin Rose Pulongbarit Dentsu X Pte Ltd. Client Services Manager

Write a short summary of what happens in the radio advert

The Blindfolded Live Trailer” was an exclusive premiere for Thai fans to promote Bird Box, a psychological thriller movie starring Sandra Bullock. As the movie concept is about see it and die, we decided to let people experience Bird Box from Sandra Bullock’s own point of view instead. We highlighted fear frequencies and scary sound effects on key scenes where Sandra struggled without sight for 6 minutes and launched “The Blindfolded Live Trailer” on Facebook Live a day before the movie launched. 219k people experienced it live, and just like Sandra Bullock in the film, had to navigated though the scariest conditions through just sound. Within the first day of streaming, Bird Box reached No.1 trending movie on Netflix Thailand.


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