LENDING VOICE TO THE SILENCED

Bronze Spike

Demo Film

MP3 Original Language

TitleLENDING VOICE TO THE SILENCED
BrandPOWER PLANT CINEMA
Product / ServicePOWER PLANT CINEMA
CategoryC04. Casting & Performance
EntrantVMLY&R PHILIPPINES Taguig City, THE PHILIPPINES
Idea Creation VMLY&R PHILIPPINES Taguig City, THE PHILIPPINES
Production LOUDBOX STUDIOS Makati City, THE PHILIPPINES
Production 2 MAKINA PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Name Company Position
Rey Tiempo VMLY&R Philippines Chief Creative Officer
Jenny Nadong VMLY&R Philippines Executive Creative Director
Gra Benesa VMLY&R Philippines Creative Director
Charles Yau VMLY&R Philippines Art Director
Thea Balagtas VMLY&R Philippines Copywriter
Neneng Arceo Loudbox Studios, Inc. General Manager
Nioki Aquino Loudbox Studios, Inc. Head Audio Engineer
Manuel Legarda Loudbox Studios, Inc. Head of Post
Paolo Ruiz Freelancer Director
Rommel Ruiz Makina Productions Cameraman
Richmond Cadsawan Makina Productions Cameraman
Francis Guillermo Makina Productions Cameraman
Nat Lopez Makina Productions Editor

Write a short summary of what happens in the radio advert

In place of the usual surround sound test before a movie screening - Ms. Ami Yamasaki, renowned voice artist performed a never-before-seen and heard live act. Making full use of Dolby Atmos’ surround sound technology to project her haunting voice around the Power Plant theater’s 360 audioscape, she channeled the sounds of animals and mimicked their cries of help as they suffer from the effects of plastic pollution. The performance was done before the screening of the major film, Fantastic Beasts - and Ms. Yamasaki’s message ended with a call to help save our very own fantastic beasts, species most affected by plastic pollution.

Cultural/Context information for the jury

Plastic pollution affects more than 1,200 species. These creatures have been rendered ‘voiceless’ literally- as plastic debris suffocates them, with no one to hear their cries for help. Enter Ms. Ami Yamasaki, renowned voice artist from Japan. Her special talent lies in altering her voice to channel the sounds of nature, including several species of animals. Her intent was to give voice to the voiceless creatures silenced by plastic pollution, thereby making the world hear their plight. Working with Power Plant Cinema, a chain of cinemas in the Rockwell Land portfolio, she planned to bring attention to her cause during the premiere of one of the biggest motion picture releases, Fantastic Beasts, in a movie theater using technologies by Dolby Atmos, experts in audio fidelity and detail.

Script. Provide the full radio advert script in English.

Note: THIS IS THE TEXT TRANSCRIPT OF THE AUDIO FILE. PLEASE REFER TO THE CASE VIDEO FOR FULL DETAILS ON THE ENTRY. The sounds you are hearing were made by a human voice. This was a vocal performance by Ms. Ami Yamasaki, voice artist. She was channeling the cries of various species of animals suffering from plastic pollution. She performed this live, during the surround sound check of the movie, Fantastic Beasts. Please view the case video for full details on this performance and this entry. Thank you.