|Title||LENDING VOICE TO THE SILENCED|
|Brand||POWER PLANT CINEMA|
|Product / Service||POWER PLANT CINEMA|
|Category||B01. Use of Radio & Audio as a Medium|
|Entrant||VMLY&R PHILIPPINES Taguig City, THE PHILIPPINES|
|Idea Creation||VMLY&R PHILIPPINES Taguig City, THE PHILIPPINES|
|Production||LOUDBOX STUDIOS Makati City, THE PHILIPPINES|
|Production 2||MAKINA PRODUCTIONS Makati City, THE PHILIPPINES|
|Rey Tiempo||VMLY&R Philippines||Chief Creative Officer|
|Jenny Nadong||VMLY&R Philippines||Executive Creative Director|
|Gra Benesa||VMLY&R Philippines||Creative Director|
|Charles Yau||VMLY&R Philippines||Art Director|
|Thea Balagtas||VMLY&R Philippines||Copywriter|
|Neneng Arceo||Loudbox Studios, Inc.||General Manager|
|Nioki Aquino||Loudbox Studios, Inc.||Head Audio Engineer|
|Manuel Legarda||Loudbox Studios, Inc.||Head of Post|
|Rommel Ruiz||Makina Productions||Cameraman|
|Richmond Cadsawan||Makina Productions||Cameraman|
|Francis Guillermo||Makina Productions||Cameraman|
|Nat Lopez||Makina Productions||Editor|
In place of the usual surround sound test before a movie screening - Ms. Ami Yamasaki, renowned voice artist performed a never-before-seen and heard live act. Making full use of Dolby Atmos’ surround sound technology to project her haunting voice around the Power Plant theater’s 360 audioscape, she channeled the sounds of animals and mimicked their cries of help as they suffer from the effects of plastic pollution. The performance was done before the screening of the major film, Fantastic Beasts - and Ms. Yamasaki’s message ended with a call to help save our very own fantastic beasts, species most affected by plastic pollution.
Plastic pollution affects more than 1,200 species. These creatures have been rendered ‘voiceless’ literally- as plastic debris suffocates them, with no one to hear their cries for help. Enter Ms. Ami Yamasaki, renowned voice artist from Japan. Her special talent lies in altering her voice to channel the sounds of nature, including several species of animals. Her intent was to give voice to the voiceless creatures silenced by plastic pollution, thereby making the world hear their plight. Working with Power Plant Cinema, a chain of cinemas in the Rockwell Land portfolio, she planned to bring attention to her cause during the premiere of one of the biggest motion picture releases, Fantastic Beasts, in a movie theater using technologies by Dolby Atmos, experts in audio fidelity and detail.
Note: THIS IS THE TEXT TRANSCRIPT OF THE AUDIO FILE. PLEASE REFER TO THE CASE VIDEO FOR FULL DETAILS ON THE ENTRY. The sounds you are hearing were made by a human voice. This was a vocal performance by Ms. Ami Yamasaki, voice artist. She was channeling the cries of various species of animals suffering from plastic pollution. She performed this live, during the surround sound check of the movie, Fantastic Beasts. Please view the case video for full details on this performance and this entry. Thank you.