|Title||DISAPPOINTED INNER CHILD|
|Product / Service||SUZUKI AUTOMOTIVE'S|
|Entrant||DELOITTE AUSTRALIA Melbourne, AUSTRALIA|
|Idea Creation||DELOITTE AUSTRALIA Melbourne, AUSTRALIA|
|Media Placement||DELOITTE AUSTRALIA Melbourne, AUSTRALIA|
|PR||DELOITTE AUSTRALIA Melbourne, AUSTRALIA|
|Production||DELOITTE AUSTRALIA Melbourne, AUSTRALIA|
|Production 2||BANG BANG STUDIOS Melbourne, AUSTRALIA|
|Additional Company||SUZUKI Melbourne, AUSTRALIA|
|Charles Baylis||Deloitte||Executive Creative Director|
|Matt Lawson||Deloitte||Chief Creative Officer|
In this radio advertisement we hear a man waking up his inner child to show him the new car he has just bought, only to find out his inner child is incredibly disappointed with his grown-up self. He hasn't grown up to become a stunt astronaut, Puddles the family dog is no longer around (poor Puddles) and worst of all the new car isn't a fun-filled Suzuki.
DOUGLAS: Wakey-wakey, inner-child. INNER CHILD: [Yawn] Are we astronauts? DOUGLAS: No. INNER CHILD: Stuntmen? DOUGLAS: Well… INNER CHILD: Stunt astronauts? DOUGLAS: Better, Deputy Head of Distribution at Schultz, Linden, Dowd. INNER CHILD: Riiight. How’s Puddles? DOUGLAS: He’s fine... poor pudldles. Don’t worry about that. Check out the new car! INNER CHILD: Oh… Is it behind the boring one? DOUGLAS: No, it is the b-… no, that’s it. INNER CHILD: What have you done to us, D-Train? DOUGLAS: It’s actually just Douglas now. INNER CHILD: *Sigh* Look old man… DOUGLAS: Forty-two’s not that old… INNER CHILD: I’m gonna need you to be the you that I wanted you to be. For Fun’s Sake, Douglas, buy a Suzuki. Now, let’s quickly have some ice cream for breakfast—we’re late for astronaut-stunt school.