Product / ServiceKENO
CategoryA08. Media / Entertainment


Name Company Position
Marianne O'Brien Clemenger BBDO Brisbane Managing Partner - Creative
Cristian Staal Clemenger BBDO Brisbane Managing Partner - Creative
Christie Luxton Clemenger BBDO Brisbane Associate Creative Director
Shaun Conroy Clemenger BBDO Brisbane Copywriter
Erin Core Clemenger BBDO Brisbane Strategy Director
Christine Gannon Clemenger BBDO Brisbane Managing Partner - Client Service
Amelia Hall-Boehm Clemenger BBDO Brisbane Account Director
Robyn Dodd Clemenger BBDO Brisbane Head of TV & Content

Write a short summary of what happens in the radio advert

Money won on Keno is proper Fun Money. You’re out having a good time, and it’s yours to spend on whatever you like. But with over 7000 winners an hour, you’ll soon run out of ways to spend your Fun Money. Time to get creative. In this spot, a group of office workers find a unique way to spend their Keno winnings – hiring a well-known voice to spice up their boring stream of emails.

Cultural/Context information for the jury

Keno is a numbers-based lottery game that’s played in venues like pubs, bars and restaurants. You can play as an individual, or a group.

Script. Provide the full radio advert script in English.

RADIO SCRIPT MVO speaks in a rich, and comically deadpan tone. Sound effects and interjecting voices bring the scene to life behind the voiceover. MVO: Wayne and his workmates won some money on Keno. MVO: Now they get the voice of god to read their emails. SFX: Email received ding Voice of God: Leftover muffins in the kitchen woo MUSIC: Drums kick in. MVO: Make your mates some fun money, with over seven thousand winners an hour. Disclaimer: Based on one year average in Queensland, New South Wales and Vic. Gamble responsibly.