Title | "LIFE INSIDE OF YOU" |
Brand | JOHNSON & JOHNSON PHILIPPINES, INC. |
Product / Service | ANTIOX |
Category | A03. Healthcare |
Entrant | McCANN MANILA, THE PHILIPPINES |
Idea Creation | McCANN MANILA, THE PHILIPPINES |
Production | JUST ADD WATER PRODUCTIONS Makati City, THE PHILIPPINES |
Production 2 | LOUDBOX STUDIOS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Joe Dy | McCann Worldgroup Philippines | Chief Creative Officer |
Maan Bautista | McCann Worldgroup Philippines | Creative Director |
Maan Bautista | McCann Worldgroup Philippines | Copywriter |
Paula Molina | McCann Worldgroup Philippines | Copywriter |
Bambi Reyes | McCann Worldgroup Philippines | Business Director |
Celine Solidum | McCann Worldgroup Philippines | Account Manager |
Rose Gonzalez | Craft Worldwide, Inc. | General Manager |
Aissa Suanes | UM Philippines, Inc. | Media Director |
Leo Mercado | Just Add Water | Producer |
MJ Sta Cruz | Loudbox Studios, Inc. | Sound Engineer |
IJ Garcia | Loudbox Studios, Inc. | Sound Design Arrangement |
Intestinal worm infection is rampant among adults in the Philippines, especially those living in rural areas. If left untreated, it can grow bigger and bigger inside, even going beyond the intestines and damaging other organs. Awareness is low because initial symptoms are not that distinct. In fact, one can already be growing parasites in the tummy without that person knowing about it at all. This radio material aims to educate Filipinos about the condition. To hook the listeners and make the spot informative yet entertaining, we hear a gentle, motherly voice talking about what it’s like to have “life growing inside of you”—only to reveal that the announcer is actually enumerating symptoms of intestinal worm infection and the damage it can cause if left untreated. the The spot ends with a recommendation to treat the infection with Antiox.
Antiox “Life Inside of You” 90s MOTHER: You might be asking yourself: “Is my belly getting bigger? Why am I so moody?” Well, it’s because of the tiny little fella growing inside of you. You may observe nausea, fatigue. That’s because you are now eating for two. Oh, how he’ll love you. He’ll gently kiss your tummy and with two rows of jagged, fang-like hooks in his mouth, suckle the nutrients right off of you. He’ll start moving around too. Slithering up your tummy, your esophagus, and into your left eyeball. Your belly will grow rounder still. How big will he be? Eight, twelve, maybe even 55 feet. Soon he’ll begin laying teeny weeny babies of his own. A happy family of 200,000 living within the walls of your duodenum. For the next twenty years. Maybe more. Don’t let life grow untreated inside of you. Recognize the symptoms of tapeworms, pinworms, hookworms, and other intestinal infestations and treat them with Antiox. Mebendazole is the generic name of Antiox. If symptoms persist, consult your doctor.