BABY CHAT

Bronze Spike

Demo Film

MP3 Original Language

TitleBABY CHAT
BrandBAYER
Product / ServiceELEVIT
CategoryB02. Use of Audio Technology
EntrantWUNDERMAN THOMPSON TOKYO, JAPAN
Idea Creation J. WALTER THOMPSON JAPAN Tokyo, JAPAN
Media Placement J. WALTER THOMPSON JAPAN Tokyo, JAPAN
PR J. WALTER THOMPSON JAPAN Tokyo, JAPAN
Production J. WALTER THOMPSON JAPAN Tokyo, JAPAN

Credits

Name Company Position
Takayuki Niizawa Wunderman Thompson Tokyo Chief Creative Officer
Tetsuya Mita Wunderman Thompson Tokyo Copy Writer
Satoko Iida Wunderman Thompson Tokyo Senior Art Director
Haruka Kawazoe Wunderman Thompson Tokyo Graphic Designer
Yusuke Ito Pikipiki dokan Copy Writer
Hajime Kato Wunderman Thompson Tokyo Senior Digital Account Director
Tadayuki Sugahara Wunderman Thompson Tokyo Digital Business Director
Kengo Takeda WHITE Inc. Producer
Haruna Ito WHITE Inc. VUI Designer
Ryohei Arai WHITE Inc. System Engineer
Yuki Honda Onion Producer
Seiya Mizukami Onion Production Manager
Yusuke Tabuki Onion Film Director
Shinya Matsuo Onion Cinematographer
Yoshiyuki Morishita Onion Gaffer
Anna Murakami Onion Music Producer

Write a short summary of what happens in the radio advert

Now is a time of seeking gender equality worldwide. However, there is a gender inequality issue that cannot be solved. It is 40 weeks of loneliness only pregnant women suffer. The Elevit brand supporting pregnant women has solved this issue with cutting-edge technology. This is a new-generation, voice app, Baby Chat that enables a pregnant to chat with an AI voice of her baby. A cute voice tells the growth according to the due date and gives a variety of helpful tips during pregnancy. This app leverages big data based on conversations to provide best answers to what pregnant users say. Through conversations with this app, pregnant women can speak up their feelings and reduce anxiety. Furthermore, a voice of a pregnant has a positive effect on her baby as part of prenatal care.

Cultural/Context information for the jury

As Japanese women especially tend to refrain from telling what they actually feel, even to their husbands, such circumstances fuel anxiety during pregnancy.

Script. Provide the full radio advert script in English.

*Since Baby Chat is the AI voice app, the following shows sample conversations between a pregnant and her baby. Pregnant: OK, Google. Put me through to Baby Chat. AI app: Happy 25 weeks. How are you feeling? Pregnant: Things are tough, lately. AI app: It happens. Don't worry. Pregnant: You think so? AI app: Let's do nothing today. Just relax. Pregnant: Well, good idea. AI app: Having a break is also your job. Pregnant: Thanks. You’re getting bigger. How big are you now? AI app: It's about 750 g like a small cabbage. Pregnant: You are growing healthy. AI app: Thanks! I wanna hear your voice more. Let's sing a song together. Ready? Donguri-koro-koro (Traditional Japanese song) Pregnant & AI app: (Continue to sing the traditional Japanese song) AI app: (Chuckle) It's fun to play with you. You think so, too? Pregnant: Yes. AI app: Good! (Yawn) I'm getting sleepy. Talk to you later, mom. Pregnant: Thanks. See you.


Links
Website URL