IF FOR SOME REASON

TitleIF FOR SOME REASON
BrandCOCA COLA AMATIL
Product / ServiceLEMON AND PAEROA
CategoryC03. Script
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group Chief Creative Officer
Rory McKechnie DDB Group New Zealand Creative Director
Adam Barnes DDB Group New Zealand Art Director
James O'Sullivan DDB Group New Zealand Copywriter
Nikki McKelvie DDB Group New Zealand Lead Business Director
Crystal Clark DDB Group New Zealand Senior Business Director
Violet Hong DDB Group New Zealand Business Manager
Lucinda Sherbourne DDB Group New Zealand Executive Planning Director
Milon Williams DDB Group New Zealand Audio Engineer
Alva Waldron DDB Group New Zealand Producer

Write a short summary of what happens in the radio advert

In this radio spot we hear several descriptions of what L&P, a local soft drink, tastes like.

Cultural/Context information for the jury

L&P, or Lemon and Paeroa is a local soft drink that tastes kinda like Sprite, but kinda more lemony and fizzy. So we asked people how they'd describe it. And as you'll hear from the ad, it's quite hard to pin down the exact flavour profile.

Script. Provide the full radio advert script in English.

If for some reason you had 30 seconds to describe the taste of L&P you might say something like this: L&P tastes a bit like the sharpness of getting biffed in the face with a jandal but with hints of belly flopping into a fizzy ice bath on a hot summer’s day paired with that tingling feeling of dipping your big toe in the fountain of youth, with some gentle pinchings all over the tonsils by a gang of sweet lemons yeah nah but also the feeling of riding through clouds of yellow happiness on an eagle called Zest and being drowned in the squeezed tears of homesick lemons living abroad. At least that’s what kiwis said when we asked them. L&P. Refreshingly, different.