THE BOW OF THE TITANIC

TitleTHE BOW OF THE TITANIC
BrandCOCA COLA AMATIL
Product / ServiceLEMON AND PAEROA
CategoryA01. Food / Drink
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group Chief Creative Officer
Rory McKechnie DDB Group New Zealand Creative Director
Adam Barnes DDB Group New Zealand Art Director
James O'Sullivan DDB Group New Zealand Copywriter
Nikki McKelvie DDB Group New Zealand Lead Business Director
Crystal Clark DDB Group New Zealand Senior Business Director
Violet Hong DDB Group New Zealand Business Manager
Lucinda Sherbourne DDB Group New Zealand Executive Planning Director
Milon Williams DDB Group New Zealand Audio Engineer
Alva Waldron DDB Group New Zealand Producer

Write a short summary of what happens in the radio advert

In this radio spot we hear several descriptions of what L&P, a local soft drink, tastes like.

Cultural/Context information for the jury

L&P, or Lemon and Paeroa is a local soft drink that tastes kinda like Sprite, but kinda more lemony and fizzy. So we asked people how they'd describe it. And as you'll hear from the ad, it's quite hard to pin down the exact flavour profile.

Script. Provide the full radio advert script in English.

We asked New Zealand to describe the taste, and this is what they said… L&P tastes a bit like finding a lemony oasis after being lost in a desert of thirst topped off with escaping a work meeting on a lemony geyser and that feeling of pouring popping candy down your wetsuit with the sharpness of lemony flying hedgehogs paired with a solid gold New Zealand baby getting splashed in the face by a dolphin in a Hawaiian shirt while simultaneously riding a lemonish, frothy wave on a mall massage chair and subtle notes of doing Bikram yoga in a drinks chiller all topped off with the feeling of being a delicious fruit standing on the bow of the Titanic yelling “I’M KING OF THE LEMONS!” L&P. Refreshingly Different.