|Title||A NUANCED FLAVOUR PROFILE|
|Brand||COCA COLA AMATIL|
|Product / Service||LEMON AND PAEROA|
|Category||A01. Food / Drink|
|Entrant||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Idea Creation||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Production||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Damon Stapleton||DDB Group||Chief Creative Officer|
|Rory McKechnie||DDB Group New Zealand||Creative Director|
|Adam Barnes||DDB Group New Zealand||Art Director|
|James O'Sullivan||DDB Group New Zealand||Copywriter|
|Nikki McKelvie||DDB Group New Zealand||Lead Business Director|
|Crystal Clark||DDB Group New Zealand||Senior Business Director|
|Violet Hong||DDB Group New Zealand||Business Manager|
|Lucinda Sherbourne||DDB Group New Zealand||Executive Planning Director|
|Milon Williams||DDB Group New Zealand||Audio Engineer|
|Alva Waldron||DDB Group New Zealand||Producer|
In this radio spot we hear several descriptions of what L&P, a local soft drink, tastes like.
L&P, or Lemon and Paeroa is a local soft drink that tastes kinda like Sprite, but kinda more lemony and fizzy. So we asked people how they'd describe it. And as you'll hear from the ad, it's quite hard to pin down the exact flavour profile.
L&P has a very nuanced flavour profile. But the discerning mouths of New Zealanders have described it as thus… ….L&P tastes like grandma’s lemon tree was held prisoner by a magical gnome and watered with liquid gold, paired with traces of the best bits of New Zealand (*does not contain actual bits of New Zealand) combined with a recipe passed down from our nan’s nan’s nan’s nan’s refrigerator repairman and bottled with the effervescence of all 53 of Auckland’s volcanoes erupting in one spectacular headrush as liquid diamonds are massaged into each individual taste bud by a personal masseuse, who is a miniature lemon… Obviously. L&P. Refreshingly different.