| Title | BABY CHAT |
| Brand | BAYER |
| Product / Service | ELEVIT |
| Category | B02. Use of Audio Technology |
| Entrant | WUNDERMAN THOMPSON TOKYO, JAPAN |
| Idea Creation | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Media Placement | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| PR | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Production | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takayuki Niizawa | Wunderman Thompson Tokyo | Chief Creative Officer |
| Tetsuya Mita | Wunderman Thompson Tokyo | Copy Writer |
| Satoko Iida | Wunderman Thompson Tokyo | Senior Art Director |
| Haruka Kawazoe | Wunderman Thompson Tokyo | Graphic Designer |
| Yusuke Ito | Pikipiki dokan | Copy Writer |
| Hajime Kato | Wunderman Thompson Tokyo | Senior Digital Account Director |
| Tadayuki Sugahara | Wunderman Thompson Tokyo | Digital Business Director |
| Kengo Takeda | WHITE Inc. | Producer |
| Haruna Ito | WHITE Inc. | VUI Designer |
| Ryohei Arai | WHITE Inc. | System Engineer |
| Yuki Honda | Onion | Producer |
| Seiya Mizukami | Onion | Production Manager |
| Yusuke Tabuki | Onion | Film Director |
| Shinya Matsuo | Onion | Cinematographer |
| Yoshiyuki Morishita | Onion | Gaffer |
| Anna Murakami | Onion | Music Producer |
Now is a time of seeking gender equality worldwide. However, there is a gender inequality issue that cannot be solved. It is 40 weeks of loneliness only pregnant women suffer. The Elevit brand supporting pregnant women has solved this issue with cutting-edge technology. This is a new-generation, voice app, Baby Chat that enables a pregnant to chat with an AI voice of her baby. A cute voice tells the growth according to the due date and gives a variety of helpful tips during pregnancy. This app leverages big data based on conversations to provide best answers to what pregnant users say. Through conversations with this app, pregnant women can speak up their feelings and reduce anxiety. Furthermore, a voice of a pregnant has a positive effect on her baby as part of prenatal care.
As Japanese women especially tend to refrain from telling what they actually feel, even to their husbands, such circumstances fuel anxiety during pregnancy.
*Since Baby Chat is the AI voice app, the following shows sample conversations between a pregnant and her baby. Pregnant: OK, Google. Put me through to Baby Chat. AI app: Happy 25 weeks. How are you feeling? Pregnant: Things are tough, lately. AI app: It happens. Don't worry. Pregnant: You think so? AI app: Let's do nothing today. Just relax. Pregnant: Well, good idea. AI app: Having a break is also your job. Pregnant: Thanks. You’re getting bigger. How big are you now? AI app: It's about 750 g like a small cabbage. Pregnant: You are growing healthy. AI app: Thanks! I wanna hear your voice more. Let's sing a song together. Ready? Donguri-koro-koro (Traditional Japanese song) Pregnant & AI app: (Continue to sing the traditional Japanese song) AI app: (Chuckle) It's fun to play with you. You think so, too? Pregnant: Yes. AI app: Good! (Yawn) I'm getting sleepy. Talk to you later, mom. Pregnant: Thanks. See you.