Title Brand Product / Service Entrant Company Location Award
A04 Consumer Durables
PAINTED BY PAINT
AKZONOBEL / DULUX PAINT
AKZONOBEL INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
HUG BELT
HYUNDAI MOTORS / SANTA FE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
G05 Breakthrough on a Budget
KIWIBANK NEW ZEALANDER OF THE YEAR
KIWIBANK / KIWIBANK BRAND
KIWIBANK Wellington NEW ZEALAND
E02 Sponsorship & Brand Partnership
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
DENTSU ISOBAR Tokyo JAPAN
G03 Single Market Campaign
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
DENTSU ISOBAR Tokyo JAPAN
A07 Travel / Leisure
THE AWAY ARMBAND
LAGARDÈRE SPORTS / AFF SUZUKI CUP 2018
IRIS SINGAPORE SINGAPORE
A08 Media / Entertainment
GRAVE OF THRONES
FOXTEL / GAME OF THRONES
DDB SYDNEY AUSTRALIA
Silver Spike
G05 Breakthrough on a Budget
SIX WORD SCHOLARSHIP
OES / SWINBURNE ONLINE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
A07 Travel / Leisure
CITY OF POSSIBILITIES
SINGAPORE TOURISM BOARD / SINGAPORE
TBWA\SINGAPORE SINGAPORE
E02 Sponsorship & Brand Partnership
NON-BEER OCCASION SPONSORSHIPS
HEINEKEN / HEINEKEN 0.0
WUNDERMAN THOMPSON BANGKOK THAILAND
G03 Single Market Campaign
THE AWAY ARMBAND
LAGARDÈRE SPORTS / AFF SUZUKI CUP 2018
IRIS SINGAPORE SINGAPORE
A06 Retail
DON’T SHOP DOGS
EBAY KOREA / EBAY
CHEIL WORLDWIDE Seoul SOUTH KOREA
C05 Customer Retail / In-Store Experience
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A02 Other FMCG
MY BOYFRIEND DOES MY BROW
MAYBELLINE INDONESIA / MAYBELLINE FASHION BROW DUO SHAPER
HYBRID:H DKI Jakarta INDONESIA
A09 Consumer Services / Business to Business
HEALING JUNGLE
HYUNDAI MARINE & FIRE INSURANCE / HYUNDAI MARINE & FIRE INSURANCE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D02 Use of Mobile & Devices
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
B04 Use of Print or Outdoor
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
G01 Local Brand
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A01 Food / Drink
LEANING TOWER OF BLACK KOALA’S MARCH
THAI LOTTE / KOALA’S MARCH COCOA VANILLA
DENTSU ONE (BANGKOK) THAILAND
B01 Use of Ambient Media: Small Scale
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
C04 Competitions & Promotional Games
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
C02 Live Shows / Concerts / Festivals
GOOGLE TRANSLATE - THE AI HOST OF ASIAN GAMES 2018
GOOGLE / GOOGLE TRANSLATE
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
F01 Integrated Campaign led by Brand Experience & Activation
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
E01 Launch / Re-launch
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Bronze Spike
A05 Automotive
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D04 Digital Installations
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C01 Guerrilla Marketing & Stunts
OATH PREMIUM COFFEE POP-UP SHOP
YAHOO TAIWAN / OATH PREMIUM SOLUTION
DENTSU ONE Taipei City TAIPEI
A11 Corporate Social Responsibility (CSR) / Corporate Image
#MAKEYOURCHOICE
MCDONALD'S INDIA / MCDONALD'S
DDB MUDRA Mumbai INDIA
C03 Exhibitions / Installations
THE STATION IS THEIR DESTINATION
ODAKYU ELECTRIC RAILWAY / NOBORITO STATION
ODAKYU AGENCY Tokyo JAPAN
A10 Not-for-profit / Charity / Government
SUBDIVIDED FLAT IN A LANE
SOCIETY FOR COMMUNITY ORGANIZATION (SOCO) / SOCIETY FOR COMMUNITY ORGANIZATION
HAKUHODO HONG KONG HONG KONG SAR
D01 Touchpoint Technology & Tech-led Brand Experience
DOVE 2019 CVD CAMPAIGN
DOVE/MARS WRIGLEY / DOVE CHOCOLATE
MEDIACOM Beijing CHINA
G04 Social Behaviour & Cultural Insight
BOSSY-TALK DETECTOR
YOHO BREWING / YOHO BREWING
DENTSU INC. Tokyo JAPAN
D05 New Realities & Voice Activation
TURNING LIKERS TO BIKERS: MATERIALIZING SPORTS HEROINE'S ONLINE FANDOM WITH WORL
PRUDENTIAL HONG KONG / PRUDENTIAL HONG KONG
MINDSHARE Hong Kong HONG KONG SAR
G02 Challenger Brand
EAT THE WORLD WITH GOOGLE TRANSLATE
GOOGLE / GOOGLE TRANSLATE
PHD Shanghai CHINA
A08 Media / Entertainment
JUM-MAGA
KODANSHA X SHUEISHA / SHONEN JUMP MAGAZINE
PARTY Tokyo JAPAN
A04 Consumer Durables
SAMSUNG ELECTRIC PLAYGROUND
SAMSUNG / GALAXY S10
CHEIL WORLDWIDE Sydney AUSTRALIA
E02 Sponsorship & Brand Partnership
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
G05 Breakthrough on a Budget
THE REALITY CHECK
HAGAR INTERNATIONAL / ANTI SLAVERY CHARITY
DDB Hong Kong HONG KONG SAR
A08 Media / Entertainment
GANMA!
COMICSMART / GANMA!
PARTY Tokyo JAPAN
Bronze Spike
A02 Other FMCG
PANTENE #HAIRWEGO
P&G / PANTENE
PARTY Tokyo JAPAN
Bronze Spike
D05 New Realities & Voice Activation
ASK NESTLÉ. CHILD NUTRITION, SIMPLIFIED.
NESTLÉ INDIA / GOOGLE ASSISTANT NINA (VOICE COMMAND : ASK NESTLE)
DIGITAS Mumbai INDIA
A04 Consumer Durables
PROJECT TANG RENAISSANCE
HUAWEI CBG CHINA MARKETING TEAM / MATE 20 PRO
PUBLICIS SAPIENT Shanghai CHINA
D01 Touchpoint Technology & Tech-led Brand Experience
BOSSY-TALK DETECTOR
YOHO BREWING / YOHO BREWING
DENTSU INC. Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA
Short List
D03 Use of Social & Digital Platforms
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Silver Spike
C03 Exhibitions / Installations
« THE LEGEND OF WHITE SNAKE » IMMERSIVE SUBWAY PROMENADE
IQIYI / « THE LEGEND OF WHITE SNAKE »
IQIYI Beijing CHINA
C01 Guerrilla Marketing & Stunts
AVENGERS HEROES SHOCKS KUALA LUMPUR SKYLINE
THE WALT DISNEY STUDIOS MALAYSIA / MARVEL STUDIOS AVENGERS: ENDGAME
DENTSU X Kuala Lumpur MALAYSIA
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Gold Spike
E01 Launch / Re-launch
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND
RUDER FINN GZ Guangzhou CHINA
A11 Corporate Social Responsibility (CSR) / Corporate Image
LENDLEASE MUMS FOR SAFETY
LENDLEASE / PROPERTY
HOUSTON GROUP Sydney AUSTRALIA