Spikes Asia 2023

1
2
3
4
5
...
9
Next

Title Brand Product / Service	Entrant Company	Location	Award
A01 Food / Drink
POPO KITCHEN UBER EATS POPO KITCHEN	GEOMETRY GLOBAL Hong Kong	HONG KONG SAR
SNICKERS JOURNEY RHYTHM MARS WRIGLEY SNICKERS	MEDIACOM Beijing	CHINA
BE-KIND'S JOURNEY TO CANNES FESTIVAL MARS WRIGLEY CONFECTIONERY BE-KIND	RUDER FINN GZ Guangzhou	CHINA
HENNESSY FOODIE’S LAB HENNESSY HENNESSY & MEALS	RUDER FINN ASIA Shanghai	CHINA
TOKYO SUSHI TRAIN SUSHIRO GLOBAL HOLDINGS LTD. BRAND	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
LEANING TOWER OF BLACK KOALA’S MARCH THAI LOTTE KOALA’S MARCH COCOA VANILLA	DENTSU ONE (BANGKOK)	THAILAND
DRUNK PRANK DELIVERY HECATE HECATE	CHERRY Tokyo	JAPAN
HARVEST 40TH ANNIVERSARY CAMPAIGN TOHATO HARVEST	DAI NIPPON PRINTING Tokyo	JAPAN
TUNA SCOPE SOJITZ CORPORATION TUNA SCOPE	DENTSU INC. Tokyo	JAPAN
NO-SWEAT ENTRY INTO SWEAT-BATHS OTSUKA PHARMACEUTICAL CO., LTD. POCARI SWEAT ION WATER	ADK Tokyo	JAPAN
SAMBAL ABC - SPICY, LIKE NOTHING YOU’VE EVER EXPERIENCED KRAFT HEINZ SAMBAL ABC	VMLY&R ASIA Singapore	SINGAPORE
KECAP ABC - REAL HUSBANDS COOK KRAFT HEINZ KECAP ABC	VMLY&R Jakarta	INDONESIA
RAISE YOUR VOICE PEPSI VIETNAM PEPSI	HAPPINESS SAIGON / AN FCB ALLIANCE Ho Chi Minh City	VIETNAM
HEINEKEN WORLD TELEPORTOR HEINEKEN HEINEKEN BEER SPECIAL EDITION	PUBLICIS SHANGHAI	CHINA	Short List
ASK NESTLE. CHILD NUTRITION, SIMPLIFIED. NESTLÉ INDIA ASK NESTLE - WEBSITE	DIGITAS Gurugram	INDIA
A02 Other FMCG
FREE - LIE DOWN PARTY FREE FREE	HYLINK DIGITAL SOLUTIONS Shenzhen	CHINA
MAKEUP FREE BE YOU NIVEA MAKE UP REMOVER SERIES	SHARE Taipei	TAIPEI
PAMPERS- CRADLE OF HEALTH PROCTER & GAMBLE PAMPERS	MEDIACOM Mumbai	INDIA
GILLETTE SUCCESS IN YOUR HAND P&G- GILLETTE INDIA GILLETTE GUARD	MEDIACOM Mumbai	INDIA
A.I. LOVE CLOSEUP CLOSEUP BRAND	MULLENLOWE SINGAPORE	SINGAPORE
MY BOYFRIEND DOES MY BROW MAYBELLINE INDONESIA MAYBELLINE FASHION BROW DUO SHAPER	HYBRID:H DKI Jakarta	INDONESIA
PANTENE #HAIRWEGO P&G PANTENE	PARTY Tokyo	JAPAN	Bronze
A03 Healthcare
DONATE WITH A MATE PEDIGREE DONATE WITH A MATE	CLEMENGER BBDO SYDNEY	AUSTRALIA	Silver
INVISIBLE CIGARETTE ACTION ON SMOKING AND HEALTH FOUNDATION THAILAND THIRD-HAND SMOKE	SPICY H Bangkok	THAILAND	Short List
INVISIBLE DISEASE - CHANGING THE WAY WE THINK ABOUT PSORIASIS - JANSSEN PHARMACEUTICAL K.K. PSORIASIS DISEASE AWARENESS	OZMA INC Tokyo	JAPAN
A04 Consumer Durables
SUPER AIR DOWN DRONE ATTACK YOUNGONE OUTDOOR CORP / THE NORTH FACE SUPER AIR DOWN JACKET	INNORED Seoul	SOUTH KOREA
7:1 FURNITURE COLLECTION HOMEPRO 7:1 FURNITURE COLLECTION	BBDO BANGKOK	THAILAND	Bronze
LEVI'S® [BRAND REMODELING TRIPLE VICTORY] LEVI'S® COSTUME	ARKR GROUP Shanghai	CHINA
MAKE IT A RUNWAY TOMMY HILFIGER MAKE IT A RUNWAY	GEEK PICTURES Tokyo	JAPAN	Short List
PAINTED BY PAINT AKZONOBEL DULUX PAINT	AKZONOBEL INDIA Mumbai	INDIA
SAMSUNG ELECTRIC PLAYGROUND SAMSUNG GALAXY S10	CHEIL WORLDWIDE Sydney	AUSTRALIA
PROJECT TANG RENAISSANCE HUAWEI CBG CHINA MARKETING TEAM MATE 20 PRO	PUBLICIS SAPIENT Shanghai	CHINA
ADIDAS #REBOOSTED TO MOVE YOU FORWARD # ADIDAS ULTRABOOST19	ARKR GROUP Shanghai	CHINA
BLANCPAIN IMAGINIST LITERARY PRIZE BLANCPAIN - MANUFACTURE DE HAUTE HORLOGERIE BLANPAIN WATCH	FLEISHMANHILLARD SHANGHAI	CHINA
TOYBOX POWERED BY HASBRO KINGSMEN EXHIBITS PTE LTD CARNIVAL	TMRW PTE LTD Singapore	SINGAPORE
A05 Automotive
UNBEATEN PATHS INCHCAPE (LEXUS) HONG KONG LEXUS UX	TBWA\HONG KONG	HONG KONG SAR
NISSAN – ELECTRIFYING THE FUTURE NISSAN ASIA & OCEANIA NISSAN LEAF	NISSAN ASIA & OCEANIA Bangkok	THAILAND
TIME TRAVEL NAVIGATOR MITSUBISHI MOTORS CORPORATION THE WEEKEND EXPLORER	HAKUHODO I-STUDIO Tokyo	JAPAN
CERATO GT "GET MEAN" KIA CERATO	KIA MOTORS AUSTRALIA Sydney	AUSTRALIA	Short List
THE THREE-POINTED-STAR COURT MERCEDES-BENZ / MERCEDES-BENZ TAIWAN C-CLASS	LEO BURNETT TAIWAN Taipei	TAIPEI
SILENT TAPE HANKOOK TIRE ULTRA-LOW NOISE TIRE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
THE QUIET TAXI HYUNDAI MOTOR GROUP HYUNDAI MOTOR GROUP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Gold Spike
HONDA SOUND SITTER HONDA MOTOR CO., LTD. CORPORATE BRANDING	HONDA MOTOR CO., LTD. Minato-ku, Tokyo	JAPAN	Short List
RECORD BREAKING FUEL CALTEX FUEL	VMLY&R ASIA Singapore	SINGAPORE
AUDI AI:ME CONCEPT CAR WORLD PREMIERE AUDI AUDI AI:ME CONCEPT CAR	AUDI CHINA Beijing	CHINA
CAN YOGA SELL LUBRICANTS? CASTROL CASTROL CRB TURBOMAX	CURRENT GLOBAL Mumbai	INDIA
A06 Retail
THE GUERILLA GALLERY ILOOM ILOOM	TBWA\KOREA Seoul	SOUTH KOREA
RE-CHARGED WITH ‘ATHLETE’ SPIRIT WITH ADIDAS ALPHABOUNCE RETAILTAINMENT EXPERIEN ADIDAS ALPHABOUNCE	MEDIACOM Shanghai	CHINA
SHELL HELIX XUGENBAO WORLD CUP CAMPAIGN SHELL HELIX LUBRICANT (PCMO: THE LUBRICANT FOR PERSONAL CAR)	MEDIACOM Shanghai	CHINA
TARGETED GIFT JD CENTRAL VALENTINE'S DAY CAMPAIGN	BBDO BANGKOK	THAILAND

A01 Food / Drink
POPO KITCHEN
UBER EATS / POPO KITCHEN

GEOMETRY GLOBAL Hong Kong

HONG KONG SAR
SNICKERS JOURNEY RHYTHM
MARS WRIGLEY / SNICKERS

MEDIACOM Beijing

CHINA
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND

RUDER FINN GZ Guangzhou

CHINA
HENNESSY FOODIE’S LAB
HENNESSY / HENNESSY & MEALS

RUDER FINN ASIA Shanghai

CHINA
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN
LEANING TOWER OF BLACK KOALA’S MARCH
THAI LOTTE / KOALA’S MARCH COCOA VANILLA

DENTSU ONE (BANGKOK)

THAILAND
DRUNK PRANK DELIVERY
HECATE / HECATE

CHERRY Tokyo

JAPAN
HARVEST 40TH ANNIVERSARY CAMPAIGN
TOHATO / HARVEST

DAI NIPPON PRINTING Tokyo

JAPAN
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE

DENTSU INC. Tokyo

JAPAN
NO-SWEAT ENTRY INTO SWEAT-BATHS
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER

ADK Tokyo

JAPAN
SAMBAL ABC - SPICY, LIKE NOTHING YOU’VE EVER EXPERIENCED
KRAFT HEINZ / SAMBAL ABC

VMLY&R ASIA Singapore

SINGAPORE
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ / KECAP ABC

VMLY&R Jakarta

INDONESIA
RAISE YOUR VOICE
PEPSI VIETNAM / PEPSI

HAPPINESS SAIGON / AN FCB ALLIANCE Ho Chi Minh City

VIETNAM
HEINEKEN WORLD TELEPORTOR
HEINEKEN / HEINEKEN BEER SPECIAL EDITION

PUBLICIS SHANGHAI

CHINA

Short List
ASK NESTLE. CHILD NUTRITION, SIMPLIFIED.
NESTLÉ INDIA / ASK NESTLE - WEBSITE

DIGITAS Gurugram

INDIA