Title Brand Product / Service Entrant Company Location Award
F01 Integrated Campaign led by Brand Experience & Activation
NOBODY DOES RUGBY SEVENS LIKE HONG KONG
CATHAY PACIFIC AIRWAYS / RUGBY SEVENS
LEO BURNETT HONG KONG HONG KONG SAR
A02 Other FMCG
GILLETTE SUCCESS IN YOUR HAND
P&G- GILLETTE INDIA / GILLETTE GUARD
MEDIACOM Mumbai INDIA
D02 Use of Mobile & Devices
KUPU
SPARK / SPARK
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
G05 Breakthrough on a Budget
BURGER WHERE?
UNILEVER FOOD SOLUTIONS / LADY'S CHOICE
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
D05 New Realities & Voice Activation
MEOW NAVI
MARS / CAT WET FOOD
BBDO JAPAN Tokyo JAPAN
G03 Single Market Campaign
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN
A08 Media / Entertainment
RELIEF DRAMA "LOVE OR CARP?"
RCC BROADCASTING CO.,LTD. / RCC TV 60TH ANNIVERSARY PROJECT
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
A09 Consumer Services / Business to Business
OATH PREMIUM COFFEE POP-UP SHOP
YAHOO TAIWAN / OATH PREMIUM SOLUTION
DENTSU ONE Taipei City TAIPEI
B01 Use of Ambient Media: Small Scale
SHAREABLE EMOJI STICKER
KABAYA FOODS CORPORATION / PURERAL GUMMY
I&S BBDO Tokyo JAPAN
A04 Consumer Durables
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY
GEEK PICTURES Tokyo JAPAN
Short List
C03 Exhibitions / Installations
HEALING JUNGLE
HYUNDAI MARINE & FIRE INSURANCE / HYUNDAI MARINE & FIRE INSURANCE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A01 Food / Drink
HENNESSY FOODIE’S LAB
HENNESSY / HENNESSY & MEALS
RUDER FINN ASIA Shanghai CHINA
C01 Guerrilla Marketing & Stunts
GREEN SCREEN ACTRESS
STUFF-UP / MIKA+RIKA
DENTSU INC. Tokyo JAPAN
B04 Use of Print or Outdoor
BUBBLE TIMES
KAHOKU SHIMPO PUBLISHING / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
A10 Not-for-profit / Charity / Government
MEMO_O_KE
THE ALZHEIMER FOUNDATION OF THAILAND / THE ALZHEIMER FOUNDATION OF THAILAND
DENTSU ONE (BANGKOK) THAILAND
C02 Live Shows / Concerts / Festivals
THE MAGIC CHRISTMAS TREE
SSK LED LIGHTS PVT LTD / SYSKA LED
TIMES INTERNET Mumbai INDIA
D04 Digital Installations
BOSSY-TALK DETECTOR
YOHO BREWING / YOHO BREWING
DENTSU INC. Tokyo JAPAN
G01 Local Brand
BILLBOARD DONATION FOR MISSING CHILDREN
STARFIELD HANAM / CSR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D03 Use of Social & Digital Platforms
TO SHARE OR NOT TO SHARE
LOTTE CO., LTD. / YUKIMI DAIFUKU
LOTTE AD. CO. Tokyo JAPAN
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Silver Spike
E01 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Bronze Spike
A06 Retail
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
A05 Automotive
CERATO GT "GET MEAN"
KIA / CERATO
KIA MOTORS AUSTRALIA Sydney AUSTRALIA
Short List
C05 Customer Retail / In-Store Experience
RE-CHARGED WITH ‘ATHLETE’ SPIRIT WITH ADIDAS ALPHABOUNCE RETAILTAINMENT EXPERIEN
ADIDAS / ALPHABOUNCE
MEDIACOM Shanghai CHINA
D01 Touchpoint Technology & Tech-led Brand Experience
TACO TO TECH
KFC + TMALL / CRAZY CHICKEN TACO
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
G04 Social Behaviour & Cultural Insight
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
G02 Challenger Brand
RECORD BREAKING FUEL
CALTEX / FUEL
VMLY&R ASIA Singapore SINGAPORE
B03 Use of Broadcast
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP'
BROOKE BOND RED LABEL / TEA
MINDSHARE Mumbai INDIA
D05 New Realities & Voice Activation
JLG'S A.I. BABY EXPERT
JINLINGGUAN / YILI
NEO MEDIA WORLD Beijing CHINA
G02 Challenger Brand
LUDEYA DEEP BEAUTY ONLINE EXHIBITION
LU'DEYA / SKINCARE
UNITED COMMUNICATIONS GROUP Taipei TAIPEI
D01 Touchpoint Technology & Tech-led Brand Experience
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
ALIBABA Hangzhou CHINA
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI
G04 Social Behaviour & Cultural Insight
WEARABLE POSTER
GRAB / GRAB WEARABLE POSTER
FLOCK Jakarta INDONESIA
C01 Guerrilla Marketing & Stunts
DON'T MISS SAFETY
VOLKSWAGEN (KLASSEAUTO) / ARTEON
LEO BURNETT Seoul SOUTH KOREA
A05 Automotive
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
C02 Live Shows / Concerts / Festivals
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
A10 Not-for-profit / Charity / Government
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
D04 Digital Installations
OREO AR #BOUNTY CHALLENGE#
OREO / AR TECHNOLOGY
FANOX Shanghai CHINA
E01 Launch / Re-launch
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Bronze Spike
A06 Retail
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Bronze Spike
D03 Use of Social & Digital Platforms
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY
TENCENT Shenzhen CHINA
C03 Exhibitions / Installations
LIVING SEAWALL
VOLVO CAR AUSTRALIA / VOLVO
whiteGREY SYDNEY AUSTRALIA
Short List
B04 Use of Print or Outdoor
SHOW YOUR FACE!HIROSHIMA
HIROSHIMA PREFECTURE / TOURISUM PR
I&S BBDO Tokyo JAPAN
G01 Local Brand
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Short List
A09 Consumer Services / Business to Business
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
F01 Integrated Campaign led by Brand Experience & Activation
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
A02 Other FMCG
A.I. LOVE
CLOSEUP / CLOSEUP BRAND
MULLENLOWE SINGAPORE SINGAPORE
C05 Customer Retail / In-Store Experience
MAKING BESPOKE THE PLACE TO B - HOLISTIC LAUNCH CAMPAIGN
SAMSUNG ELECTRONICS / SAMSUNG BESPOKE
CHEIL WORLDWIDE Seoul SOUTH KOREA
D02 Use of Mobile & Devices
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
A01 Food / Drink
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN