Title Brand Product / Service Entrant Company Location Award
D02 Use of Mobile & Devices
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
ALIBABA Hangzhou CHINA
Short List
A10 Not-for-profit / Charity / Government
LOVE FOR D.M.Z.
KTO (KOREA TOURISM ORGANIZATION) / KOREA TOURISM
SM CULTURE & CONTENTS SEOUL SOUTH KOREA
A06 Retail
RE-CHARGED WITH ‘ATHLETE’ SPIRIT WITH ADIDAS ALPHABOUNCE RETAILTAINMENT EXPERIEN
ADIDAS / ALPHABOUNCE
MEDIACOM Shanghai CHINA
A01 Food / Drink
SNICKERS JOURNEY RHYTHM
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA
E01 Launch / Re-launch
POPO KITCHEN
UBER EATS / POPO KITCHEN
GEOMETRY GLOBAL Hong Kong HONG KONG SAR
G03 Single Market Campaign
POPO KITCHEN
UBER EATS / POPO KITCHEN
GEOMETRY GLOBAL Hong Kong HONG KONG SAR
Short List
D03 Use of Social & Digital Platforms
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
C05 Customer Retail / In-Store Experience
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
Short List
D05 New Realities & Voice Activation
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
G04 Social Behaviour & Cultural Insight
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
D04 Digital Installations
S-PEN ALIVE ON SCREEN
SAMSUNG ELECTRONICS / GALAXY NOTE9
CHEIL WORLDWIDE Seoul SOUTH KOREA
B03 Use of Broadcast
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA
Gold Spike
C03 Exhibitions / Installations
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
Bronze Spike
D01 Touchpoint Technology & Tech-led Brand Experience
UNBEATEN PATHS
INCHCAPE (LEXUS) HONG KONG / LEXUS UX
TBWA\HONG KONG HONG KONG SAR
G02 Challenger Brand
PORSCHE MACAN NATIONAL LAUNCH
PORSCHE CHINA / PORSCHE MACAN
JACK MORTON WORLDWIDE Hong Kong HONG KONG SAR
THE INVNT THINK TANK
INVNT / INVNT
INVNT Sydney AUSTRALIA
B03 Use of Broadcast
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN
D01 Touchpoint Technology & Tech-led Brand Experience
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Gold Spike
D03 Use of Social & Digital Platforms
SNICKERS JOURNEY RHYTHM
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA
C01 Guerrilla Marketing & Stunts
SUPER AIR DOWN DRONE ATTACK
YOUNGONE OUTDOOR CORP / THE NORTH FACE / SUPER AIR DOWN JACKET
INNORED Seoul SOUTH KOREA
Short List
E01 Launch / Re-launch
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO
INITIATIVE Shanghai CHINA
A06 Retail
SHELL HELIX XUGENBAO WORLD CUP CAMPAIGN
SHELL HELIX / LUBRICANT (PCMO: THE LUBRICANT FOR PERSONAL CAR)
MEDIACOM Shanghai CHINA
D04 Digital Installations
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
C05 Customer Retail / In-Store Experience
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI
C03 Exhibitions / Installations
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
A05 Automotive
TIME TRAVEL NAVIGATOR
MITSUBISHI MOTORS CORPORATION / THE WEEKEND EXPLORER
HAKUHODO I-STUDIO Tokyo JAPAN
A04 Consumer Durables
LEVI'S® [BRAND REMODELING TRIPLE VICTORY]
LEVI'S® / COSTUME
ARKR GROUP Shanghai CHINA
A10 Not-for-profit / Charity / Government
CLEVER CASH
SAVE STREET CHILD SIDOARJO / CLEVER CASH
HAKUHODO INDONESIA Jakarta INDONESIA
Bronze Spike
B04 Use of Print or Outdoor
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN
Gold Spike
C02 Live Shows / Concerts / Festivals
LIKAY
SB DESIGN SQUARE CO., LTD. / SB INTERIOR TEAM
VMLY&R THAILAND Bangkok THAILAND
G01 Local Brand
TAXI WHISTLE
SANWA KOUTSU / TAXI WHISTLE
DENTSU INC. Tokyo JAPAN
D02 Use of Mobile & Devices
SYMPATHETIC ARENA PROJECT
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
F01 Integrated Campaign led by Brand Experience & Activation
HENNESSY FOODIE’S LAB
HENNESSY / HENNESSY & MEALS
RUDER FINN ASIA Shanghai CHINA
B01 Use of Ambient Media: Small Scale
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
G05 Breakthrough on a Budget
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A01 Food / Drink
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND
RUDER FINN GZ Guangzhou CHINA
A09 Consumer Services / Business to Business
AXIS BANK - FLASHBACK
AXIS BANK LTD. / SENIOR CITIZENS FIXED DEPOSIT
INEXTIS EVENTS Mumbai INDIA
C04 Competitions & Promotional Games
AXIS BANK - FLASHBACK
AXIS BANK LTD. / SENIOR CITIZENS FIXED DEPOSIT
INEXTIS EVENTS Mumbai INDIA
A07 Travel / Leisure
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
A08 Media / Entertainment
7 SUPER HEROES, 7 SUPER INFLUENCERS AND 1 SUPER PARTY
NETFLIX / THE UMBRELLA ACADEMY
JACK MORTON WORLDWIDE Singapore SINGAPORE
D05 New Realities & Voice Activation
PEP TALKS
MARS / WRIGLEY'S EXTRA
COLENSO BBDO Auckland NEW ZEALAND
Short List
E02 Sponsorship & Brand Partnership
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA
A02 Other FMCG
PAMPERS- CRADLE OF HEALTH
PROCTER & GAMBLE / PAMPERS
MEDIACOM Mumbai INDIA
G03 Single Market Campaign
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
A03 Healthcare
INVISIBLE DISEASE - CHANGING THE WAY WE THINK ABOUT PSORIASIS -
JANSSEN PHARMACEUTICAL K.K. / PSORIASIS DISEASE AWARENESS
OZMA INC Tokyo JAPAN
B02 Use of Ambient Media: Large Scale
BREAK DOWN THE BEAST
HP / HP INK CATRIDGES
WUNDERMAN THOMPSON Sydney AUSTRALIA
E02 Sponsorship & Brand Partnership
KIWIBANK NEW ZEALANDER OF THE YEAR
KIWIBANK / KIWIBANK BRAND
KIWIBANK Wellington NEW ZEALAND
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE
C04 Competitions & Promotional Games
NOBODY DOES RUGBY SEVENS LIKE HONG KONG
CATHAY PACIFIC AIRWAYS / RUGBY SEVENS
LEO BURNETT HONG KONG HONG KONG SAR