|Product / Service||GRAB WEARABLE POSTER|
|Category||C01. Guerrilla Marketing & Stunts|
|Entrant||FLOCK Jakarta, INDONESIA|
|Idea Creation||FLOCK Jakarta, INDONESIA|
|Ivan Hady Wibowo||FCN||Creative Chairman|
|Leonard Wiguna||FCN||Creative Partner|
|Arsyad Arsyad||FCN||Creative Leader|
|Michael Fabian K.||FCN||Art Director|
|Febrian Adi Putra||FCN||Copywriter|
|Melvin Christian||FCN||Head of Design|
|Nara Kristi||FCN||Agency Executive Producer|
|Ilman Putra||FCN||Agency Producer|
|Vanessa Walangitang||FCN||Account Manager|
The wearable poster come as an efficient solution to help traffic run more smoothly from all bikers who choose to shelter under bridges and along the roads, and clogging the roads in result.
Traffic Jam is Jakarta's Classic Problem. It is worsen during rainy days. Bikers, who don't prepare raincoats, would take shelter under bridges and along the roads, clogging the roads in result. Grab wanted to find an efficient solution to help traffic run more smoothly as well as sharing its brand value, even under the exposure of hard rains.
During rain season, we set up a customised container placed on areas where bikers usually take shelters from the rain. Inside the container are posters that can be pulled out and transformed into raincoats that help bikers continue their journeys, unclog the road and simultaneously help share grab's values through the bikers as moving advertisement.
When it rains, bikers tend to take shelter below bridges because they don't have raincoats, bikers can pile up, taking up lanes and causing major traffic jams. What if, we have a solution so bikers can continue their journeys without holdback? Customised containers are placed on areas where bikers usually take shelters from the rain. Inside the container are posters that can be pulled out and transformed into raincoats.
The posters are distributed in various points in Jakarta for two weeks period. During sunny moments, the post would pose as conventional poster that attract people's attention. While during rainy moments, bikers would take and use the poster/raincoat to help them continue their journey, turning the conventional poster to multiple moving posters altogether.
The wearable posters were available in various points in Jakarta to help bikers continue their journeys, unclogging the roads during rainy season and simultaneously helped share grab's values through the bikers as moving advertisement.