Why is this work relevant for Brand Experience & Activation ?

With the continuous improvement of the super-IP influence of "Honor of Kings", marketing work has also put forward new goals: relying on user emotions, building an all-round IP value, deepening brand barriers, and gradually building a positive brand influence in the industry and player level.

Background

Based on the core demand, we build a three-dimensional immersive kingship world for users from two dimensions of IP cultural value construction and commercial value construction.

Describe the creative idea (20% of vote)

Reproduces the game IP world outlook with stringent standards, online and offline linkages, and makes players feel immersed in it,deeply feel the IP charm of the king and reap the emotional resonance.

Describe the strategy (20% of vote)

Build an experience scene of Honor Of King.

Describe the execution (30% of vote)

At the same time, the positive potential of the brand will be released to help the product building IP influence in an all-round way.

List the results (30% of vote)

Product DAU increased by 18% annually, brand reputation increased by 15%, creating more than 100 million business value for partners; total project exposure increased by 50% compared with last year, and customer satisfaction reached 80%.