| Title | « THE LEGEND OF WHITE SNAKE » IMMERSIVE SUBWAY PROMENADE |
| Brand | IQIYI |
| Product / Service | « THE LEGEND OF WHITE SNAKE » |
| Category | C03. Exhibitions / Installations |
| Entrant | IQIYI Beijing, CHINA |
| Idea Creation | IQIYI Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| wei li | iQIYI | Floor 11, iQIYI Plaza, No. 2 Haidian Beiyijie, Haidian District, 100080 |
| cunxiao jia | iQIYI | Floor 11, iQIYI Plaza, No. 2 Haidian Beiyijie, Haidian District, 100080 |
| xueqing wang | iQIYI | Floor 11, iQIYI Plaza, No. 2 Haidian Beiyijie, Haidian District, 100080 |
《The Legend Of White Snake》is a classic mythological teleplay that has been circulating in China for thousands of years. It was re-filmed as an online version by iQIYI.This event shows users a brand-new brand sense of IQIYI brand, and also gives traditional culture a new way of communication.
《The Legend Of White Snake》is a classic mythological teleplay that has been circulating in China for thousands of years. It was re-filmed as an online version by iQIYI.The purpose of this event is to enhance the popularity of 《The Legend Of White Snake》and iQIYI.
iQIYI built an oriental art gallery during the TV broadcast, which shows a mythical world as an immersive advertisement.The gallery gives a feeling of oriental landscape painting The fusion of ancient and modern architecture creates a sense of time and space. Classic background music immerses people in the mythical world.The audience loved this re-adapted version of the IP.This event became a social topic and affected more people.
We built an oriental art gallery during the TV broadcast, which shows a mythical world as an immersive advertisement.The fusion of ancient and modern architecture creates a sense of time and spaceClassic background music immerses people in the mythical world.
The event chose Hangzhou as the place where the story happened. The Dingan Road subway station is close to the key coordinates of the story, West Lake and Leifeng Pagoda. The promotion of the play and the plot of The Legend of the White Bride reflect each other and enhance the audience's experience. Timeline：2019.4.1-2019.4.28
The audience loved this re-adapted version of the IP. This event not only opened up all the links of online and offline, it also made entertainment marketing from display to interaction.And this event became a social topic and affected more people.