Title Brand Product / Service Entrant Company Location Award
C01 Guerrilla Marketing & Stunts
SET OUT WITH HARUKI MURAKAMI
ASICS / ASICS
180.AI Shanghai CHINA
D03 Use of Social & Digital Platforms
SANGOBION SYMPTOM PATROL
P&G HEALTH / SANGOBION IRON+
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
F01 Integrated Campaign led by Brand Experience & Activation
TIKTOK "DON NGHIEP THOAT E" ("WIPE OFF KARMA FOR NOT BEING FOREVER ALONE")
TIKTOK VIETNAM / TIKTOK VIDEO MAKING APP
ADASIA HOLDINGS (ANYMIND GROUP) Ho Chi Minh City VIETNAM
A01 Food / Drink
NO-SWEAT ENTRY INTO SWEAT-BATHS
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER
ADK Tokyo JAPAN
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI
C05 Customer Retail / In-Store Experience
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI
C03 Exhibitions / Installations
WORKPLACE REFLECTIONS
WORKSAFE / WORKSAFE
AIRBAG Melbourne AUSTRALIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE FIRST START-UP VILLAGE
AIRBNB CHINA / THE JBZ PROJECT
AIRBNB CHINA Beijing CHINA
Bronze Spike
C03 Exhibitions / Installations
SENSE YOUR AROMA
LION / AROMA RICH
AKQA Tokyo JAPAN
A04 Consumer Durables
PAINTED BY PAINT
AKZONOBEL / DULUX PAINT
AKZONOBEL INDIA Mumbai INDIA
B04 Use of Print or Outdoor
PAINTED BY PAINT
AKZONOBEL / DULUX PAINT
AKZONOBEL INDIA Mumbai INDIA
D01 Touchpoint Technology & Tech-led Brand Experience
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
ALIBABA Hangzhou CHINA
D02 Use of Mobile & Devices
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
ALIBABA Hangzhou CHINA
Short List
E01 Launch / Re-launch
NIKE MEMBERSHIP 2.0
NIKE HONG KONG / NIKEPLUS
ANALOGFOLK Hong Kong HONG KONG SAR
STEELCASE SERIES 1
STEELCASE / SERIES 1
ANALOGFOLK Hong Kong HONG KONG SAR
A04 Consumer Durables
ADIDAS #REBOOSTED TO MOVE YOU FORWARD #
ADIDAS / ULTRABOOST19
ARKR GROUP Shanghai CHINA
LEVI'S® [BRAND REMODELING TRIPLE VICTORY]
LEVI'S® / COSTUME
ARKR GROUP Shanghai CHINA
A07 Travel / Leisure
UNDERSTANDING RAFFLES: REDISCOVERING A FOUNDING FATHER
ASIAN CIVILISATIONS MUSEUM / RAFFLES IN SOUTHEAST ASIA EXHIBITION
ASIAN CIVILISATIONS MUSEUM Singapore SINGAPORE
A05 Automotive
AUDI AI:ME CONCEPT CAR WORLD PREMIERE
AUDI / AUDI AI:ME CONCEPT CAR
AUDI CHINA Beijing CHINA
A04 Consumer Durables
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Bronze Spike
E01 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Bronze Spike
A06 Retail
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
G04 Social Behaviour & Cultural Insight
RECIPEOKE
HORMEL FOODS INTERNATIONAL / SPAM® BRAND
BBDO GUERRERO Makati City THE PHILIPPINES
A10 Not-for-profit / Charity / Government
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
G01 Local Brand
JOB SNEAKERS FOR JOB SEEKERS
BAND-AID/JOHNSON AND JOHNSON CONSUMER COMPANY / KPP (KIZU POWER PAD)
BBDO JAPAN Tokyo JAPAN
D05 New Realities & Voice Activation
MEOW NAVI
MARS / CAT WET FOOD
BBDO JAPAN Tokyo JAPAN
G03 Single Market Campaign
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Gold Spike
B03 Use of Broadcast
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN
C03 Exhibitions / Installations
THE ART OF TECHNOLOGY
GOOGLE / N/A
BBH Shanghai CHINA
G04 Social Behaviour & Cultural Insight
VERY HAPPY MEAL
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
A11 Corporate Social Responsibility (CSR) / Corporate Image
VERY HAPPY MEAL
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
B04 Use of Print or Outdoor
THE VERY HAPPY MEAL FONT.
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
BLACK HAIR GRADUATION
WELLA PROFESSIONALS / ILLUMINA COLOR
BEACON/LEO BURNETT Tokyo JAPAN
C05 Customer Retail / In-Store Experience
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
Short List
G04 Social Behaviour & Cultural Insight
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
E02 Sponsorship & Brand Partnership
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
F01 Integrated Campaign led by Brand Experience & Activation
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
G03 Single Market Campaign
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
D03 Use of Social & Digital Platforms
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
C02 Live Shows / Concerts / Festivals
TRESEMMÉ RUNWAY READY: #THEWORLDISMYRUNWAY
TRESEMMÉ PHILIPPINES (UNILEVER) / TRESEMMÉ RANGE, TRESEMMÉ PROFESSIONAL SERIES SERUM CONDITIONER
BRIDGES PR Makati City THE PHILIPPINES
D03 Use of Social & Digital Platforms
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Short List
C05 Customer Retail / In-Store Experience
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D02 Use of Mobile & Devices
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Short List
D02 Use of Mobile & Devices
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
G04 Social Behaviour & Cultural Insight
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
B01 Use of Ambient Media: Small Scale
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
G04 Social Behaviour & Cultural Insight
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
C03 Exhibitions / Installations
RESONANCE
SAMSUNG CORPORATE DESIGN CENTER / MILANO 2019 FUORISALONE EXHIBITION
CHEIL WORLDWIDE Seoul SOUTH KOREA