Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
HEINEKEN WORLD TELEPORTOR
HEINEKEN / HEINEKEN BEER SPECIAL EDITION
PUBLICIS SHANGHAI CHINA
Short List
A02 Other FMCG
PANTENE #HAIRWEGO
P&G / PANTENE
PARTY Tokyo JAPAN
Bronze Spike
A03 Healthcare
INVISIBLE CIGARETTE
ACTION ON SMOKING AND HEALTH FOUNDATION THAILAND / THIRD-HAND SMOKE
SPICY H Bangkok THAILAND
Short List
DONATE WITH A MATE
PEDIGREE / DONATE WITH A MATE
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A04 Consumer Durables
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Bronze Spike
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY
GEEK PICTURES Tokyo JAPAN
Short List
A05 Automotive
HONDA SOUND SITTER
HONDA MOTOR CO., LTD. / CORPORATE BRANDING
HONDA MOTOR CO., LTD. Minato-ku, Tokyo JAPAN
Short List
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Gold Spike
CERATO GT "GET MEAN"
KIA / CERATO
KIA MOTORS AUSTRALIA Sydney AUSTRALIA
Short List
A06 Retail
EVERYONE IS AN AMAZING BOOK
AMAZON / AMAZON PRIME READING
McCANN SHANGHAI CHINA
Short List
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Bronze Spike
A07 Travel / Leisure
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
Bronze Spike
A08 Media / Entertainment
GANMA!
COMICSMART / GANMA!
PARTY Tokyo JAPAN
Bronze Spike
GRAVE OF THRONES
FOXTEL / GAME OF THRONES
DDB SYDNEY AUSTRALIA
Silver Spike
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA
Silver Spike
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA
Silver Spike
A10 Not-for-profit / Charity / Government
THE REALITY CHECK
HAGAR INTERNATIONAL / ANTI SLAVERY CHARITY
DDB Hong Kong HONG KONG SAR
Short List
CLEVER CASH
SAVE STREET CHILD SIDOARJO / CLEVER CASH
HAKUHODO INDONESIA Jakarta INDONESIA
Bronze Spike
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION / THE HONG KONG STROKE ASSOCIATION
CHEIL WORLDWIDE HONG KONG HONG KONG SAR
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE FIRST START-UP VILLAGE
AIRBNB CHINA / THE JBZ PROJECT
AIRBNB CHINA Beijing CHINA
Bronze Spike
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Silver Spike
SOLAR BOAT : CLEAN UP MEKONG
HANWHA / HANWHA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Short List
LIVING SEAWALL
VOLVO CAR AUSTRALIA / VOLVO
whiteGREY SYDNEY AUSTRALIA
Short List
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN / CSR
DENTSU INC. Tokyo JAPAN
Bronze Spike
B01 Use of Ambient Media: Small Scale
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE CLEFT COLLECTION
SMILE ASIA / SMILE ASIA
McCANN HEALTH Singapore SINGAPORE
Bronze Spike
B03 Use of Broadcast
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA
Gold Spike
B04 Use of Print or Outdoor
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN
Gold Spike
BUBBLE TIMES
KAHOKU SHIMPO PUBLISHING / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
Short List
C01 Guerrilla Marketing & Stunts
BEAUTIFUL ADVENTURE
DR.JART+ / RUBBER MASK
GOOD PEOPLE BASICALLY Shanghai CHINA
Short List
GRAVE OF THRONES
FOXTEL / GAME OF THRONES
DDB SYDNEY AUSTRALIA
Silver Spike
THE REALITY CHECK
HAGAR INTERNATIONAL / ANTI SLAVERY CHARITY
DDB Hong Kong HONG KONG SAR
Short List
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
Bronze Spike
SUPER AIR DOWN DRONE ATTACK
YOUNGONE OUTDOOR CORP / THE NORTH FACE / SUPER AIR DOWN JACKET
INNORED Seoul SOUTH KOREA
Short List
C02 Live Shows / Concerts / Festivals
THE OPEN DOOR PROJECT
THE MILLENNIUM SCHOOL / SCHOOL
FCB INDIA Delhi INDIA
Short List
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA
Bronze Spike
C03 Exhibitions / Installations
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
Bronze Spike
BEYOND TIME
SHISEIDO / GLOBAL INNOVATION CENTER
R/GA TOKYO JAPAN
Short List
LIVING SEAWALL
VOLVO CAR AUSTRALIA / VOLVO
whiteGREY SYDNEY AUSTRALIA
Short List
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN / CSR
DENTSU INC. Tokyo JAPAN
Short List
C04 Competitions & Promotional Games
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Bronze Spike
C05 Customer Retail / In-Store Experience
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
Short List
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D01 Touchpoint Technology & Tech-led Brand Experience
SOLAR BOAT : CLEAN UP MEKONG
HANWHA / HANWHA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
GALLERY OF A KIND
WABC / CHARITY
TENCENT CHARITY Shenzhen CHINA
Short List
D02 Use of Mobile & Devices
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
ALIBABA Hangzhou CHINA
Short List
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
KUPU
SPARK / SPARK
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
D03 Use of Social & Digital Platforms
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
Short List
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY
GEEK PICTURES Tokyo JAPAN
Short List
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Short List
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Silver Spike
D04 Digital Installations
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
D05 New Realities & Voice Activation
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
PEP TALKS
MARS / WRIGLEY'S EXTRA
COLENSO BBDO Auckland NEW ZEALAND
Short List
E01 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Bronze Spike
NO TWEET IS TOO SMALL WHEN WE TWEET TOGETHER
TWITTER INDIA / TWITTER
LEO BURNETT INDIA Mumbai INDIA
Short List
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Bronze Spike
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Bronze Spike
E02 Sponsorship & Brand Partnership
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA
Gold Spike
THE OPEN DOOR PROJECT
THE MILLENNIUM SCHOOL / SCHOOL
FCB INDIA Delhi INDIA
Grand Prix
F01 Integrated Campaign led by Brand Experience & Activation
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE
Short List
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN
Short List
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
IT'S SYDNEY TIME
SYDNEY BEER CO. / SYDNEY BEER CO. SUMMER PRICE INDEX
H/COMMERCE Sydney AUSTRALIA
Short List
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
G01 Local Brand
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Short List
G03 Single Market Campaign
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE
Short List
GALAXY STUDIO IKSEON-DONG
SAMSUNG ELECTRONICS / GALAXY S10
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
POPO KITCHEN
UBER EATS / POPO KITCHEN
GEOMETRY GLOBAL Hong Kong HONG KONG SAR
Short List
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Gold Spike
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Silver Spike
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Gold Spike
TASTEFUL WORDS
FROEBEL-KAN / FROEBEL-KAN
DENTSU INC. Tokyo JAPAN
Bronze Spike
SOLAR BOAT : CLEAN UP MEKONG
HANWHA / HANWHA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA
Short List
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN
Short List
G05 Breakthrough on a Budget
SIX WORD SCHOLARSHIP
OES / SWINBURNE ONLINE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN
Short List