• A01 Food / Drink
• HEINEKEN WORLD TELEPORTOR
  HEINEKEN / HEINEKEN BEER SPECIAL EDITION
  PUBLICIS SHANGHAI
  CHINA
  Short List

• A02 Other FMCG
• PANTENE #HAIRWEGO
  P&G / PANTENE
  PARTY Tokyo
  JAPAN
  Bronze Spike

• A03 Healthcare
• DONATE WITH A MATE
  PEDIGREE / DONATE WITH A MATE
  CLEMENGER BBDO SYDNEY
  AUSTRALIA
  Silver Spike
• INVISIBLE CIGARETTE
  ACTION ON SMOKING AND HEALTH FOUNDATION THAILAND / THIRD-HAND SMOKE
  SPICY H Bangkok
  THAILAND
  Short List

• A04 Consumer Durables
• 7:1 FURNITURE COLLECTION
  HOMEPRO / 7:1 FURNITURE COLLECTION
  BBDO BANGKOK
  THAILAND
  Bronze Spike
• MAKE IT A RUNWAY
  TOMMY HILFIGER / MAKE IT A RUNWAY
  GEEK PICTURES Tokyo
  JAPAN
  Short List

• A05 Automotive
• CERATO GT "GET MEAN"
  KIA / CERATO
  KIA MOTORS AUSTRALIA Sydney
  AUSTRALIA
  Short List
• THE QUIET TAXI
  HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Gold
  Spike
• HONDA SOUND SITTER
  HONDA MOTOR CO., LTD. / CORPORATE BRANDING
  HONDA MOTOR CO., LTD. Minato-ku, Tokyo
  JAPAN
  Short List

• A06 Retail
• KFC CHRISTMAS POCKET STORE
  YUM CHINA / KFC
  ISOBAR CHINA Shanghai
  CHINA
  Bronze Spike
• EVERYONE IS AN AMAZING BOOK
  AMAZON / AMAZON PRIME READING
  McCANN SHANGHAI
  CHINA
  Short List

• A07 Travel / Leisure
• L05T
  LOTTO NEW ZEALAND / POWERBALL
  DDB NEW ZEALAND Auckland
  NEW ZEALAND
  Short List
• SCUBER
  TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
  PUBLICIS Brisbane
  AUSTRALIA
  Bronze Spike

• A08 Media / Entertainment
• GRAVE OF THRONES
  FOXTEL / GAME OF THRONES
  DDB SYDNEY
  AUSTRALIA
  Silver Spike
• GANMA!
  COMICSMART / GANMA!
  PARTY Tokyo
  JAPAN
  Bronze Spike

• A09 Consumer Services / Business to Business
• ANZ SIGNS OF LOVE
  ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
  TBWA\MELBOURNE
  AUSTRALIA
  Silver Spike
• UBER EATS AUSTRALIAN OPEN AMBUSH
  UBER / UBER EATS
  SPECIAL GROUP Sydney
  AUSTRALIA
  Silver Spike

• A10 Not-for-profit / Charity / Government
• CLEVER CASH
  SAVE STREET CHILD SIDOARJO / CLEVER CASH
  HAKUHODO INDONESIA Jakarta
  INDONESIA
  Bronze Spike
• FATAL RECOGNITION
  THE HONG KONG STROKE ASSOCIATION / THE HONG KONG STROKE ASSOCIATION
  CHEIL WORLDWIDE HONG KONG
  HONG KONG SAR
  Short List
• THE REALITY CHECK
  HAGAR INTERNATIONAL / ANTI SLAVERY CHARITY
  DDB Hong Kong
  HONG KONG SAR
  Short List

• A11 Corporate Social Responsibility (CSR) / Corporate Image
• DIVERSITY IN DISASTER PREPARATION
  YAHOO! JAPAN / CSR
  DENTSU INC. Tokyo
  JAPAN
  Bronze Spike
• THE RESTAURANT OF MISTAKEN ORDERS
  DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
  TBWA\HAKUHODO INC. Tokyo
  JAPAN
  Silver Spike
• SOLAR BOAT : CLEAN UP MEKONG
  HANWHA / HANWHA
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• LIVING SEAWALL
  VOLVO CAR AUSTRALIA / VOLVO
  whiteGREY SYDNEY
  AUSTRALIA
  Short List
• BACK2LIFE
  SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
  CHEIL PENGTAI Beijing
  CHINA
  Short List
• THE FIRST START-UP VILLAGE
  AIRBNB CHINA / THE JBZ PROJECT
  AIRBNB CHINA Beijing
  CHINA
  Bronze Spike

• B01 Use of Ambient Media: Small Scale
• FIREVASE
  SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• THE CLEFT COLLECTION
  SMILE ASIA / SMILE ASIA
  McCANN HEALTH Singapore
  SINGAPORE
  Bronze Spike

• B03 Use of Broadcast
• UBER EATS AUSTRALIAN OPEN AMBUSH
  UBER / UBER EATS
  SPECIAL GROUP Sydney
  AUSTRALIA
  Gold
  Spike

• B04 Use of Print or Outdoor
• POSTABLE FUKUSHIMA LOCAL PAPER
  FUKUSHIMA-MINPO CO. / FUKUSHIMA-MINPO
  DENTSU INC. Tokyo
  JAPAN
  Gold
  Spike
• BUBBLE TIMES
  KAHOKU SHIMPO PUBLISHING / CORPORATE
  DENTSU INC. Tokyo
  JAPAN
  Short List
• POWERSHARE STATIONS
  SAMSUNG / SPECIAL BUILD OUTDOOR
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• C01 Guerrilla Marketing & Stunts
• SUPER AIR DOWN DRONE ATTACK
  YOUNGONE OUTDOOR CORP / THE NORTH FACE / SUPER AIR DOWN JACKET
  INNORED Seoul
  SOUTH KOREA
  Short List
• GRAVE OF THRONES
  FOXTEL / GAME OF THRONES
  DDB SYDNEY
  AUSTRALIA
  Silver Spike
• SCUBER
  TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
  PUBLICIS Brisbane
  AUSTRALIA
  Bronze Spike
• THE REALITY CHECK
  HAGAR INTERNATIONAL / ANTI SLAVERY CHARITY
  DDB Hong Kong
  HONG KONG SAR
  Short List
• BEAUTIFUL ADVENTURE
  DR.JART+ / RUBBER MASK
  GOOD PEOPLE BASICALLY Shanghai
  CHINA
  Short List

• C02 Live Shows / Concerts / Festivals
• UBER EATS AUSTRALIAN OPEN AMBUSH
  UBER / UBER EATS
  SPECIAL GROUP Sydney
  AUSTRALIA
  Bronze Spike
• THE OPEN DOOR PROJECT
  THE MILLENNIUM SCHOOL / SCHOOL
  FCB INDIA Delhi
  INDIA
  Short List

• C03 Exhibitions / Installations
• 100 WORDS PAIN_TING
  SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
  OVERMAN Seoul
  SOUTH KOREA
  Bronze Spike
• THE MOST CHALLENGING PINGPONG TABLE
  JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
  TBWA\HAKUHODO INC. Tokyo
  JAPAN
  Bronze Spike
• LIVING SEAWALL
  VOLVO CAR AUSTRALIA / VOLVO
  whiteGREY SYDNEY
  AUSTRALIA
  Short List
• BEYOND TIME
  SHISEIDO / GLOBAL INNOVATION CENTER
  R/GA TOKYO
  JAPAN
  Short List
• DIVERSITY IN DISASTER PREPARATION
  YAHOO! JAPAN / CSR
  DENTSU INC. Tokyo
  JAPAN
  Short List

• C04 Competitions & Promotional Games
• HAGGLEBOT
  FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
  DENTSU WEBCHUTNEY Bangalore
  INDIA
  Short List
• VOICE OF HUNGER
  SWIGGY / FOOD DELIVERY
  DENTSU WEBCHUTNEY Bangalore
  INDIA
  Bronze Spike

• C05 Customer Retail / In-Store Experience
• CARE LABEL
  GU FAST FASHION / GU
  BEIJING DENTSU ADVERTISING
  CHINA
  Short List
• COVER FOR THEIR OVERCONFIDENCE
  RACV / PET INSURANCE
  CHE PROXIMITY Melbourne
  AUSTRALIA
  Bronze Spike

• D01 Touchpoint Technology & Tech-led Brand Experience
• THE QUIET TAXI
  HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Silver Spike
• SOLAR BOAT : CLEAN UP MEKONG
  HANWHA / HANWHA
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• GALLERY OF A KIND
  WABC / CHARITY
  TENCENT CHARITY Shenzhen
  CHINA
  Short List

• D02 Use of Mobile & Devices
• HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
  ALIBABA.CO / SMART TOUCH
  ALIBABA Hangzhou
  CHINA
  Short List
• KUPU
  SPARK / SPARK
  COLENSO BBDO Auckland
  NEW ZEALAND
  Silver Spike
• NAUGHTY OR NICE BAUBLE
  MYER / MYER
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Silver Spike
• SAFETY HUB
  NRMA / HOME INSURANCE
  CHE PROXIMITY Melbourne
  AUSTRALIA
  Bronze Spike

• D03 Use of Social & Digital Platforms
• 100 WORDS PAIN_TING
  SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
  OVERMAN Seoul
  SOUTH KOREA
  Short List
• KFC CHRISTMAS POCKET STORE
  YUM CHINA / KFC
  ISOBAR CHINA Shanghai
  CHINA
  Silver Spike
• MAKE IT A RUNWAY
  TOMMY HILFIGER / MAKE IT A RUNWAY
  GEEK PICTURES Tokyo
  JAPAN
  Short List
• STICKY SEARCHUATIONS
  MARS CHOCOLATE AUSTRALIA / MARS BAR
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Bronze Spike
• THE EARNBASSADORS
  VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
  CHE PROXIMITY Melbourne
  AUSTRALIA
  Short List

• D04 Digital Installations
• THE QUIET TAXI
  HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Short List

• D05 New Realities & Voice Activation
• HAGGLEBOT
  FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
  DENTSU WEBCHUTNEY Bangalore
  INDIA
  Silver Spike
• PEP TALKS
  MARS / WRIGLEY'S EXTRA
  COLENSO BBDO Auckland
  NEW ZEALAND
  Short List

• E01 Launch / Re-launch
• 7:1 FURNITURE COLLECTION
  HOMEPRO / 7:1 FURNITURE COLLECTION
  BBDO BANGKOK
  THAILAND
  Bronze Spike
• KFC CHRISTMAS POCKET STORE
  YUM CHINA / KFC
  ISOBAR CHINA Shanghai
  CHINA
  Bronze Spike
• PROJECT AGROBANKING
  UCB UCASH / UCASH
  GREY BANGLADESH Dhaka
  BANGLADESH
  Bronze Spike
• NO TWEET IS TOO SMALL WHEN WE TWEET TOGETHER
  TWITTER INDIA / TWITTER
  LEO BURNETT INDIA Mumbai
  INDIA
  Short List

• E02 Sponsorship & Brand Partnership
• ANZ SIGNS OF LOVE
  ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
  TBWA\MELBOURNE
  AUSTRALIA
  Gold
  Spike
• THE OPEN DOOR PROJECT
  THE MILLENNIUM SCHOOL / SCHOOL
  FCB INDIA Delhi
  INDIA
  Grand Prix

• F01 Integrated Campaign led by Brand Experience & Activation
• MORE THAN LIKES
  SOFTBANK CORP. / Y!MOBILE
  HAKUHODO KETTLE INC Tokyo
  JAPAN
  Short List
• RED RESTAURANTS LIST
  TAKASAKI CITY / CITY PROMOTION
  HAKUHODO KETTLE INC Tokyo
  JAPAN
  Short List
• ALL HAIL PATRICKS
  ASIA PACIFIC BREWERIES / GUINNESS
  IRIS SINGAPORE
  SINGAPORE
  Short List
• IT'S SYDNEY TIME
  SYDNEY BEER CO. / SYDNEY BEER CO. SUMMER PRICE INDEX
  H/COMMERCE Sydney
  AUSTRALIA
  Short List
• INDEED:THE MOST WANTED JOB IN JAPAN
  INDEED IRELAND OPERATIONS LTD. / INDEED
  DENTSU INC. Tokyo
  JAPAN
  Short List

• G01 Local Brand
• PROJECT AGROBANKING
  UCB UCASH / UCASH
  GREY BANGLADESH Dhaka
  BANGLADESH
  Short List
• RED RESTAURANTS LIST
  TAKASAKI CITY / CITY PROMOTION
  HAKUHODO KETTLE INC Tokyo
  JAPAN
  Bronze Spike

• G03 Single Market Campaign
• GALAXY STUDIO IKSEON-DONG
  SAMSUNG ELECTRONICS / GALAXY S10
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• POPO KITCHEN
  UBER EATS / POPO KITCHEN
  GEOMETRY GLOBAL Hong Kong
  HONG KONG SAR
  Short List
• ALL HAIL PATRICKS
  ASIA PACIFIC BREWERIES / GUINNESS
  IRIS SINGAPORE
  SINGAPORE
  Short List

• G04 Social Behaviour & Cultural Insight
• REDCEIPT
  KAKAO / KAKAO CORP.
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• HAGGLEBOT
  FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
  DENTSU WEBCHUTNEY Bangalore
  INDIA
  Gold
  Spike
• THE HALF BISCUIT
  LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
  VMLY&R MELBOURNE
  AUSTRALIA
  Short List
• THE RESTAURANT OF MISTAKEN ORDERS
  DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
  TBWA\HAKUHODO INC. Tokyo
  JAPAN
  Silver Spike
• THE MOST CHALLENGING PINGPONG TABLE
  JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
  TBWA\HAKUHODO INC. Tokyo
  JAPAN
  Short List
• SOLAR BOAT : CLEAN UP MEKONG
  HANWHA / HANWHA
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• EATREE PLATES
  LIFULL / EATREE PLATES
  LIFULL Tokyo
  JAPAN
  Short List
• TRUCK ART CHILDFINDER
  BERGER PAINTS / BERGER PAINTS
  BBDO PAKISTAN Lahore
  PAKISTAN
  Gold
  Spike
• TASTEFUL WORDS
  FROEBEL-KAN / FROEBEL-KAN
  DENTSU INC. Tokyo
  JAPAN
  Bronze Spike

• G05 Breakthrough on a Budget
• SIX WORD SCHOLARSHIP
  OES / SWINBURNE ONLINE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Bronze Spike
• HELP THE KELP
  RISHIRI TOWN / SMARTPHONE GAME
  GEOMETRY GLOBAL Tokyo
  JAPAN
  Short List