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Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
HEINEKEN WORLD TELEPORTOR
HEINEKEN
HEINEKEN BEER SPECIAL EDITION		 PUBLICIS SHANGHAI CHINA
Short List
A02 Other FMCG
PANTENE #HAIRWEGO
P&G
PANTENE		 PARTY Tokyo JAPAN
Bronze
A03 Healthcare
DONATE WITH A MATE
PEDIGREE
DONATE WITH A MATE		 CLEMENGER BBDO SYDNEY AUSTRALIA
Silver
INVISIBLE CIGARETTE
ACTION ON SMOKING AND HEALTH FOUNDATION THAILAND
THIRD-HAND SMOKE		 SPICY H Bangkok THAILAND
Short List
A04 Consumer Durables
7:1 FURNITURE COLLECTION
HOMEPRO
7:1 FURNITURE COLLECTION		 BBDO BANGKOK THAILAND
Bronze
MAKE IT A RUNWAY
TOMMY HILFIGER
MAKE IT A RUNWAY		 GEEK PICTURES Tokyo JAPAN
Short List
A05 Automotive
CERATO GT "GET MEAN"
KIA
CERATO		 KIA MOTORS AUSTRALIA Sydney AUSTRALIA
Short List
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Gold
HONDA SOUND SITTER
HONDA MOTOR CO., LTD.
CORPORATE BRANDING		 HONDA MOTOR CO., LTD. Minato-ku, Tokyo JAPAN
Short List
A06 Retail
KFC CHRISTMAS POCKET STORE
YUM CHINA
KFC		 ISOBAR CHINA Shanghai CHINA
Bronze
EVERYONE IS AN AMAZING BOOK
AMAZON
AMAZON PRIME READING		 McCANN SHANGHAI CHINA
Short List
A07 Travel / Leisure
L05T
LOTTO NEW ZEALAND
POWERBALL		 DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
SCUBER
TOURISM & EVENTS QUEENSLAND
GREAT BARRIER REEF		 PUBLICIS Brisbane AUSTRALIA
Bronze
A08 Media / Entertainment
GRAVE OF THRONES
FOXTEL
GAME OF THRONES		 DDB SYDNEY AUSTRALIA
Silver
GANMA!
COMICSMART
GANMA!		 PARTY Tokyo JAPAN
Bronze
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA
BRAND SPONSORSHIP		 TBWA\MELBOURNE AUSTRALIA
Silver
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER
UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA
Silver
A10 Not-for-profit / Charity / Government
CLEVER CASH
SAVE STREET CHILD SIDOARJO
CLEVER CASH		 HAKUHODO INDONESIA Jakarta INDONESIA
Bronze
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION
THE HONG KONG STROKE ASSOCIATION		 CHEIL WORLDWIDE HONG KONG HONG KONG SAR
Short List
THE REALITY CHECK
HAGAR INTERNATIONAL
ANTI SLAVERY CHARITY		 DDB Hong Kong HONG KONG SAR
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN
CSR		 DENTSU INC. Tokyo JAPAN
Bronze
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS		 TBWA\HAKUHODO INC. Tokyo JAPAN
Silver
SOLAR BOAT : CLEAN UP MEKONG
HANWHA
HANWHA		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
LIVING SEAWALL
VOLVO CAR AUSTRALIA
VOLVO		 whiteGREY SYDNEY AUSTRALIA
Short List
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT		 CHEIL PENGTAI Beijing CHINA
Short List
THE FIRST START-UP VILLAGE
AIRBNB CHINA
THE JBZ PROJECT		 AIRBNB CHINA Beijing CHINA
Bronze
B01 Use of Ambient Media: Small Scale
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE CLEFT COLLECTION
SMILE ASIA
SMILE ASIA		 McCANN HEALTH Singapore SINGAPORE
Bronze
B03 Use of Broadcast
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER
UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA
Gold
B04 Use of Print or Outdoor
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO.
FUKUSHIMA-MINPO		 DENTSU INC. Tokyo JAPAN
Gold
BUBBLE TIMES
KAHOKU SHIMPO PUBLISHING
CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
POWERSHARE STATIONS
SAMSUNG
SPECIAL BUILD OUTDOOR		 LEO BURNETT SYDNEY AUSTRALIA
Short List
C01 Guerrilla Marketing & Stunts
SUPER AIR DOWN DRONE ATTACK
YOUNGONE OUTDOOR CORP / THE NORTH FACE
SUPER AIR DOWN JACKET		 INNORED Seoul SOUTH KOREA
Short List
GRAVE OF THRONES
FOXTEL
GAME OF THRONES		 DDB SYDNEY AUSTRALIA
Silver
SCUBER
TOURISM & EVENTS QUEENSLAND
GREAT BARRIER REEF		 PUBLICIS Brisbane AUSTRALIA
Bronze
THE REALITY CHECK
HAGAR INTERNATIONAL
ANTI SLAVERY CHARITY		 DDB Hong Kong HONG KONG SAR
Short List
BEAUTIFUL ADVENTURE
DR.JART+
RUBBER MASK		 GOOD PEOPLE BASICALLY Shanghai CHINA
Short List
C02 Live Shows / Concerts / Festivals
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER
UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA
Bronze
THE OPEN DOOR PROJECT
THE MILLENNIUM SCHOOL
SCHOOL		 FCB INDIA Delhi INDIA
Short List
C03 Exhibitions / Installations
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT		 OVERMAN Seoul SOUTH KOREA
Bronze
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION
PARA PINGPONG TABLE		 TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
LIVING SEAWALL
VOLVO CAR AUSTRALIA
VOLVO		 whiteGREY SYDNEY AUSTRALIA
Short List
BEYOND TIME
SHISEIDO
GLOBAL INNOVATION CENTER		 R/GA TOKYO JAPAN
Short List
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN
CSR		 DENTSU INC. Tokyo JAPAN
Short List
C04 Competitions & Promotional Games
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS		 DENTSU WEBCHUTNEY Bangalore INDIA
Short List
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY		 DENTSU WEBCHUTNEY Bangalore INDIA
Bronze
C05 Customer Retail / In-Store Experience
CARE LABEL
GU FAST FASHION
GU		 BEIJING DENTSU ADVERTISING CHINA
Short List
COVER FOR THEIR OVERCONFIDENCE
RACV
PET INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
D01 Touchpoint Technology & Tech-led Brand Experience
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
SOLAR BOAT : CLEAN UP MEKONG
HANWHA
HANWHA		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
GALLERY OF A KIND
WABC
CHARITY		 TENCENT CHARITY Shenzhen CHINA
Short List
D02 Use of Mobile & Devices
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO
SMART TOUCH		 ALIBABA Hangzhou CHINA
Short List
KUPU
SPARK
SPARK		 COLENSO BBDO Auckland NEW ZEALAND
Silver
NAUGHTY OR NICE BAUBLE
MYER
MYER		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
SAFETY HUB
NRMA
HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
D03 Use of Social & Digital Platforms
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT		 OVERMAN Seoul SOUTH KOREA
Short List
KFC CHRISTMAS POCKET STORE
YUM CHINA
KFC		 ISOBAR CHINA Shanghai CHINA
Silver
MAKE IT A RUNWAY
TOMMY HILFIGER
MAKE IT A RUNWAY		 GEEK PICTURES Tokyo JAPAN
Short List
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA
MARS BAR		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
THE EARNBASSADORS
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
D04 Digital Installations
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
D05 New Realities & Voice Activation
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS		 DENTSU WEBCHUTNEY Bangalore INDIA
Silver
PEP TALKS
MARS
WRIGLEY'S EXTRA		 COLENSO BBDO Auckland NEW ZEALAND
Short List
E01 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO
7:1 FURNITURE COLLECTION		 BBDO BANGKOK THAILAND
Bronze
KFC CHRISTMAS POCKET STORE
YUM CHINA
KFC		 ISOBAR CHINA Shanghai CHINA
Bronze
PROJECT AGROBANKING
UCB UCASH
UCASH		 GREY BANGLADESH Dhaka BANGLADESH
Bronze
NO TWEET IS TOO SMALL WHEN WE TWEET TOGETHER
TWITTER INDIA
TWITTER		 LEO BURNETT INDIA Mumbai INDIA
Short List
E02 Sponsorship & Brand Partnership
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA
BRAND SPONSORSHIP		 TBWA\MELBOURNE AUSTRALIA
Gold
THE OPEN DOOR PROJECT
THE MILLENNIUM SCHOOL
SCHOOL		 FCB INDIA Delhi INDIA
Grand Prix
F01 Integrated Campaign led by Brand Experience & Activation
MORE THAN LIKES
SOFTBANK CORP.
Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN
Short List
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN
Short List
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES
GUINNESS		 IRIS SINGAPORE SINGAPORE
Short List
IT'S SYDNEY TIME
SYDNEY BEER CO.
SYDNEY BEER CO. SUMMER PRICE INDEX		 H/COMMERCE Sydney AUSTRALIA
Short List
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD.
INDEED		 DENTSU INC. Tokyo JAPAN
Short List
G01 Local Brand
PROJECT AGROBANKING
UCB UCASH
UCASH		 GREY BANGLADESH Dhaka BANGLADESH
Short List
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN
Bronze
G03 Single Market Campaign
GALAXY STUDIO IKSEON-DONG
SAMSUNG ELECTRONICS
GALAXY S10		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
POPO KITCHEN
UBER EATS
POPO KITCHEN		 GEOMETRY GLOBAL Hong Kong HONG KONG SAR
Short List
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES
GUINNESS		 IRIS SINGAPORE SINGAPORE
Short List
G04 Social Behaviour & Cultural Insight
REDCEIPT
KAKAO
KAKAO CORP.		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS		 DENTSU WEBCHUTNEY Bangalore INDIA
Gold
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND
THE HALF BISCUIT		 VMLY&R MELBOURNE AUSTRALIA
Short List
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS		 TBWA\HAKUHODO INC. Tokyo JAPAN
Silver
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION
PARA PINGPONG TABLE		 TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
SOLAR BOAT : CLEAN UP MEKONG
HANWHA
HANWHA		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
EATREE PLATES
LIFULL
EATREE PLATES		 LIFULL Tokyo JAPAN
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS		 BBDO PAKISTAN Lahore PAKISTAN
Gold
TASTEFUL WORDS
FROEBEL-KAN
FROEBEL-KAN		 DENTSU INC. Tokyo JAPAN
Bronze
G05 Breakthrough on a Budget
SIX WORD SCHOLARSHIP
OES
SWINBURNE ONLINE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
Download Shortlist PDF Download Winners PDF