Why is this work relevant for PR?

By launching this event, we provided a platform for the artists to connect each other and explore the diversities of art creating. The public can appreciate are works in a novel way as well. To sum up, we not only shorten the distance between public and art but also help artists build closer relationship with other artists.

Background

Run by the National Taiwan Museum of Fine Arts as an important part of the Ministry of Culture, Art Bank Taiwan is dedicated to encouraging the creation of art and supporting contemporary Taiwanese artists. In order to support the young talented artists and build an environment for diverse art appreciation, Art Bank Taiwan purchases and exhibits the artists’ work. Therefore, we hope to launch a simple but creative PR event to connect the artists and shorten the distance between public and artworks.

Describe the creative idea (20% of vote)

We hope to launch a simple but creative event so that artists can enjoy themselves and public would be to appreciate art works in a novel way. Then we came up with an idea which is use technology to present the artworks in a lively way. We projected the artwork to make them just like it really happens in front of us and surprised the people.

Describe the strategy (30% of vote)

Our target audience is contemporary Taiwanese artists and people who are interested in art appreciation. Facebook is the most used media in Taiwan so it became our target media for us to promote our PR event. We also uploaded the video about how we projected the art works at the event on Facebook. In order to connect artists and shorten the distance between art works and public, we launched a PR event to achieve our goal. We considered this event as a platform for artists to know about each other and share the creations of art. By projecting the art works at event, artists can appreciate their work in a different and novel way. It’s also a good topic for them to begin conversation or cooperation.

Describe the execution (20% of vote)

We projected the two different paintings at the PR event. The projection presents how technology that humans are so proud destroys not only the environment but also human beings. It took us about two weeks from planning to implementing. We combined the tradition art and technology to drive people’s attention. There were about 40 artists participating the event. At the event, they watched how their work has been projected and interpreted the story of their works. The artists could not only appreciate other artworks but also meet up other artists.

List the results (30% of vote) – must include at least two of the following tiers:

With projection at this PR event, we interpreted the different side of the artworks. Thus, pubic can appreciate the artwork in a novel way, and the artists get to build the close relationship with other artists. We united the artists through this PR event, setting up a platform for them to connect each other and their artworks. We did achieve the efficient result.First, 40 artists participated the PR event. A group of artists started working together and establishing a workshop. The 5 united exhibitions were held. Art Bank Taiwan also gains at least 30% percent of art of touring.