Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food / Drink
MCPICKLE
MCDONALDS
MCDONALDS		 VMLY&R Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
Bronze
SIDE BY SIDE
SAN MIGUEL CORPORATION
SAN MIGUEL PALE PILSEN		 McCANN MANILA THE PHILIPPINES
Short List
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS		 TBWA\HAKUHODO INC. Tokyo JAPAN

Gold Spike
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC		 DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
 NEW ZEALAND
Short List
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND		 HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS
Sydney
 AUSTRALIA
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM		 DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA
Bronze
A09 Consumer Services / Business to Business
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION		 LOONG Beijing CHINA
Grand Prix
SANS FORGETICA
RMIT UNIVERSITY
RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY		 NAKED COMMUNICATIONS Sydney AUSTRALIA NAKED COMMUNICATIONS
Sydney
 AUSTRALIA
Silver
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Bronze
PROJECT AGROBANKING
UCB UCASH
UCASH		 GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
 BANGLADESH
Short List
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS		 THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY
Perth
 AUSTRALIA
Silver
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU ONE (BANGKOK) THAILAND DENTSU ONE (BANGKOK)
 THAILAND
Short List
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
Short List
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT		 OVERMAN Seoul SOUTH KOREA OVERMAN
Seoul
 SOUTH KOREA
Short List
B01 Corporate Image, Communication & Reputation Management
PROJECT AGROBANKING
UCB UCASH
UCASH		 GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
 BANGLADESH

Gold Spike
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND		 DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Short List
B02 Public Affairs & Lobbying
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION		 LOONG Beijing CHINA
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
PROJECT AGROBANKING
UCB UCASH
UCASH		 GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
 BANGLADESH
Silver
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS		 BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
 PAKISTAN
Bronze
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK		 TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA
Colombo
MERCURY PUBLIC RELATIONS
Colombo
 SRI LANKA
Short List
B05 Media Relations
THE REAL KASHMIR
ADIDAS
REAL KASHMIR FOOTBALL CLUB SPONSORSHIP		 CHEIL INDIA Gurgaon INDIA ADIDAS
Gurgaon
 INDIA
Short List
B06 Use of Events & Stunts
CAN YOGA SELL LUBRICANTS?
CASTROL
CASTROL CRB TURBOMAX		 CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL
Mumbai
 INDIA
Bronze
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD.
INDEED		 DENTSU INC. Tokyo JAPAN SUNNY SIDE UP
Tokyo
 JAPAN
Short List
B07 Use of Celebrity, Influencers & Key Opinion Leaders
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND		 HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS
Sydney
 AUSTRALIA
Silver
#STOPMITHANI
HDFC BANK
PARIVARTAN		 LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
 INDIA
Silver
ANYTHING TO KEEP PRICES LOW
SKINNY
SKINNY		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
B09 Launch / Re-launch
COVER FOR THEIR OVERCONFIDENCE
RACV
PET INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
Melbourne
 AUSTRALIA
Bronze
ANYTHING TO KEEP PRICES LOW
SKINNY
SKINNY		 COLENSO BBDO Auckland NEW ZEALAND
Short List
B10 Brand Voice & Strategic Storytelling
EATREE PLATES
LIFULL
EATREE PLATES		 LIFULL Tokyo JAPAN LIFULL
Tokyo
 JAPAN
Short List
NOT GOING ANYWHERE, GO TO NETFLIX
NETFLIX
NETFLIX		 CJ WORX Bangkok THAILAND SPORE
Bangkok
 THAILAND
Short List
C01 Use of Digital in a PR campaign
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM		 DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA

Gold Spike
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME		 GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL
Tokyo
 JAPAN
Short List
C02 Use of Social in a PR campaign
MCPICKLE
MCDONALDS
MCDONALDS		 VMLY&R Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
Silver
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION
KYOTO SUMIDA AQUARIUM		 DENTSU INC. Tokyo JAPAN CATCHBALL
Tokyo
 JAPAN
Short List
THE BUDDAH’S PROVIDER
MOGAO CAVE
CHARITY		 TENCENT Shenzhen CHINA TENCENT
Shenzhen
 CHINA
Short List
C04 Real-time Response
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND		 DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Bronze
C05 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY		 DENTSU WEBCHUTNEY Bangalore INDIA
Silver
C07 Use of Technology
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K.
GAME		 DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Short List
TUNA SCOPE
SOJITZ CORPORATION
TUNA SCOPE		 DENTSU INC. Tokyo JAPAN
Short List
E01 Integrated Campaign led by PR
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL
Tokyo
 JAPAN

Gold Spike
F01 Local Brand
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
Bronze
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME		 GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL
Tokyo
 JAPAN
Short List
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
F02 Challenger Brand
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE		 TBWA\SINGAPORE SINGAPORE
Short List
F03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX
NETFLIX		 WUNDERMAN THOMPSON BANGKOK THAILAND VERVE
Bangkok
 THAILAND
Bronze
F04 Social Behaviour & Cultural Insight
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK		 TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA
Colombo
MERCURY PUBLIC RELATIONS
Colombo
 SRI LANKA

Gold Spike
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS		 BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
 PAKISTAN

Gold Spike
THE 72 CLUB
LIFELINE
SUICIDE PREVENTION		 DDB NEW ZEALAND Auckland NEW ZEALAND MANGO
Auckland
 NEW ZEALAND
Bronze
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY
BEER / DRINK		 HS AD Seoul SOUTH KOREA HS AD
Seoul
 SOUTH KOREA
Bronze
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES
GILLETTE/P&G
CSR		 GREY INDIA Mumbai INDIA GENESIS BURSON COHN & WOLFE
Mumbai
 INDIA
Short List
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS		 TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
STOP DOWRYMONGERING
UN WOMEN
ANTI-DOWRY		 BBDO PAKISTAN Lahore PAKISTAN MINT PR
Lahore
 PAKISTAN
Short List
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS
CASTROL CRB		 CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL
Mumbai
 INDIA
Short List
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