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Grand Prix
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Shortlist
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Title Brand Product / Service PR Location Award
A01 Food / Drink
MCPICKLE
MCDONALDS / MCDONALDS		 VMLY&R Sydney AUSTRALIA
Bronze Spike
SIDE BY SIDE
SAN MIGUEL CORPORATION / SAN MIGUEL PALE PILSEN		 McCANN MANILA THE PHILIPPINES
Short List
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS		 TBWA\HAKUHODO INC. Tokyo JAPAN
Gold Spike
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC		 DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND		 HOST/HAVAS Sydney AUSTRALIA
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM		 DENTSU WEBCHUTNEY Mumbai INDIA
Bronze Spike
A09 Consumer Services / Business to Business
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION		 LOONG Beijing CHINA
Grand Prix
SANS FORGETICA
RMIT UNIVERSITY / RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY		 NAKED COMMUNICATIONS Sydney AUSTRALIA
Silver Spike
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
PROJECT AGROBANKING
UCB UCASH / UCASH		 GREY BANGLADESH Dhaka BANGLADESH
Short List
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS		 THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT		 OVERMAN Seoul SOUTH KOREA
Short List
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN		 DENTSU ONE (BANGKOK) THAILAND
Short List
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN
Short List
B01 Corporate Image, Communication & Reputation Management
PROJECT AGROBANKING
UCB UCASH / UCASH		 GREY BANGLADESH Dhaka BANGLADESH
Gold Spike
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND		 DENTSU INC. Tokyo JAPAN
Short List
B02 Public Affairs & Lobbying
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION		 LOONG Beijing CHINA
Silver Spike
B04 Business Citizenship / Corporate Responsibility & Environmental
PROJECT AGROBANKING
UCB UCASH / UCASH		 GREY BANGLADESH Dhaka BANGLADESH
Silver Spike
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS		 BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK		 TBWA\SRI LANKA Colombo SRI LANKA
Short List
B05 Media Relations
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP		 CHEIL INDIA Gurgaon INDIA
Short List
B06 Use of Events & Stunts
CAN YOGA SELL LUBRICANTS?
CASTROL / CASTROL CRB TURBOMAX		 CURRENT GLOBAL Mumbai INDIA
Bronze Spike
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED		 DENTSU INC. Tokyo JAPAN
Short List
B07 Use of Celebrity, Influencers & Key Opinion Leaders
#STOPMITHANI
HDFC BANK / PARIVARTAN		 LEO BURNETT INDIA Mumbai INDIA
Silver Spike
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND		 HOST/HAVAS Sydney AUSTRALIA
Silver Spike
ANYTHING TO KEEP PRICES LOW
SKINNY / SKINNY		 COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
B09 Launch / Re-launch
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
ANYTHING TO KEEP PRICES LOW
SKINNY / SKINNY		 COLENSO BBDO Auckland NEW ZEALAND
Short List
B10 Brand Voice & Strategic Storytelling
NOT GOING ANYWHERE, GO TO NETFLIX
NETFLIX / NETFLIX		 CJ WORX Bangkok THAILAND
Short List
EATREE PLATES
LIFULL / EATREE PLATES		 LIFULL Tokyo JAPAN
Short List
C01 Use of Digital in a PR campaign
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM		 DENTSU WEBCHUTNEY Mumbai INDIA
Gold Spike
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
C02 Use of Social in a PR campaign
MCPICKLE
MCDONALDS / MCDONALDS		 VMLY&R Sydney AUSTRALIA
Silver Spike
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION / KYOTO SUMIDA AQUARIUM		 DENTSU INC. Tokyo JAPAN
Short List
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY		 TENCENT Shenzhen CHINA
Short List
C04 Real-time Response
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND		 DENTSU INC. Tokyo JAPAN
Bronze Spike
C05 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY		 DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
C07 Use of Technology
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K. / GAME		 DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE		 DENTSU INC. Tokyo JAPAN
Short List
E01 Integrated Campaign led by PR
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN
Gold Spike
F01 Local Brand
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION		 HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
F02 Challenger Brand
STOP THE DRAMA
MANULIFE INSURANCE / MANULIFE INSURANCE		 TBWA\SINGAPORE SINGAPORE
Short List
F03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX		 WUNDERMAN THOMPSON BANGKOK THAILAND
Bronze Spike
F04 Social Behaviour & Cultural Insight
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK		 TBWA\SRI LANKA Colombo SRI LANKA
Gold Spike
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS		 BBDO PAKISTAN Lahore PAKISTAN
Gold Spike
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY / BEER / DRINK		 HS AD Seoul SOUTH KOREA
Bronze Spike
THE 72 CLUB
LIFELINE / SUICIDE PREVENTION		 DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS		 TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES
GILLETTE/P&G / CSR		 GREY INDIA Mumbai INDIA
Short List
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY		 BBDO PAKISTAN Lahore PAKISTAN
Short List
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS / CASTROL CRB		 CURRENT GLOBAL Mumbai INDIA
Short List
Download Shortlist PDF Download Winners PDF