Title Brand Product / Service PR Location Award
A01 Food / Drink
MCPICKLE
MCDONALDS / MCDONALDS
VMLY&R Sydney AUSTRALIA
Bronze Spike
SIDE BY SIDE
SAN MIGUEL CORPORATION / SAN MIGUEL PALE PILSEN
McCANN MANILA THE PHILIPPINES
Short List
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Gold Spike
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze Spike
A09 Consumer Services / Business to Business
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Short List
SANS FORGETICA
RMIT UNIVERSITY / RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA
Silver Spike
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION
LOONG Beijing CHINA
Grand Prix
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
A10 Not-for-profit / Charity / Government
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) THAILAND
Short List
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
Short List
B01 Corporate Image, Communication & Reputation Management
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Gold Spike
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
Short List
B02 Public Affairs & Lobbying
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION
LOONG Beijing CHINA
Silver Spike
B04 Business Citizenship / Corporate Responsibility & Environmental
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Short List
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Silver Spike
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B05 Media Relations
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA
Short List
B06 Use of Events & Stunts
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN
Short List
CAN YOGA SELL LUBRICANTS?
CASTROL / CASTROL CRB TURBOMAX
CURRENT GLOBAL Mumbai INDIA
Bronze Spike
B07 Use of Celebrity, Influencers & Key Opinion Leaders
#STOPMITHANI
HDFC BANK / PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA
Silver Spike
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
ANYTHING TO KEEP PRICES LOW
SKINNY / SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
B09 Launch / Re-launch
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
ANYTHING TO KEEP PRICES LOW
SKINNY / SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Short List
B10 Brand Voice & Strategic Storytelling
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN
Short List
NOT GOING ANYWHERE, GO TO NETFLIX
NETFLIX / NETFLIX
CJ WORX Bangkok THAILAND
Short List
C01 Use of Digital in a PR campaign
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN
Short List
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Gold Spike
C02 Use of Social in a PR campaign
MCPICKLE
MCDONALDS / MCDONALDS
VMLY&R Sydney AUSTRALIA
Silver Spike
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION / KYOTO SUMIDA AQUARIUM
DENTSU INC. Tokyo JAPAN
Short List
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY
TENCENT Shenzhen CHINA
Short List
C04 Real-time Response
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
Bronze Spike
C05 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
C07 Use of Technology
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K. / GAME
DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN
Short List
E01 Integrated Campaign led by PR
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
Gold Spike
F01 Local Brand
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN
Short List
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
F02 Challenger Brand
STOP THE DRAMA
MANULIFE INSURANCE / MANULIFE INSURANCE
TBWA\SINGAPORE SINGAPORE
Short List
F03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Bronze Spike
F04 Social Behaviour & Cultural Insight
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
THE 72 CLUB
LIFELINE / SUICIDE PREVENTION
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Gold Spike
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES
GILLETTE/P&G / CSR
GREY INDIA Mumbai INDIA
Short List
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS / CASTROL CRB
CURRENT GLOBAL Mumbai INDIA
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Gold Spike
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN
Short List
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY / BEER / DRINK
HS AD Seoul SOUTH KOREA
Bronze Spike