Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food / Drink
MCPICKLE
MCDONALDS
MCDONALDS
VMLY&R Sydney AUSTRALIA MANGO
Sydney
AUSTRALIA
Bronze
THE NEW WORD
OATLY
OATLY
EDELMAN HONG KONG HONG KONG SAR EDELMAN HONG KONG
HONG KONG SAR
ALL PULP NO FICTION
B NATURAL, ITC FOODS
B NATURAL JUICES
ITC Bangalore INDIA MADISON COMMUNICATIONS
Mumbai
INDIA
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ
KECAP ABC
VMLY&R Jakarta INDONESIA
THE MOTHER'SDAY SPOKESWOMAN
LOTTE CO., LTD.
GHANA
DENTSU INC. Tokyo JAPAN INITIAL
Tokyo
JAPAN
TUNA SCOPE
SOJITZ CORPORATION
TUNA SCOPE
DENTSU INC. Tokyo JAPAN
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY
SAGA BEEF
FACT Tokyo JAPAN FACT
Tokyo
JAPAN
NEW ZEALAND MEETS JAPAN
LION
TOKYO DRY
DDB NEW ZEALAND Auckland NEW ZEALAND THE PR SHOP
Grey Lynn
NEW ZEALAND
ABC SARDINES - BRAINY PROJECT
KRAFT HEINZ
ABC SARDINES
VMLY&R ASIA Singapore SINGAPORE
SHARE WHAT'S REAL
SUNKIST
SUNKIST
EDELMAN Korea SOUTH KOREA EDELMAN
Korea
SOUTH KOREA
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS
SOWON PALE ALE
THE HAND AND MALT Seoul SOUTH KOREA HS AD
Seoul
SOUTH KOREA
SIDE BY SIDE
SAN MIGUEL CORPORATION
SAN MIGUEL PALE PILSEN
McCANN MANILA THE PHILIPPINES
Short List
A02 Other FMCG
CHANGE THE BLACK START LINE
SHISEIDO JAPAN
RECIPIST
SHISEIDO JAPAN Minato-ku, Tokyo JAPAN DENTSU INC.
Tokyo
MATERIAL
Tokyo
JAPAN
CREAM SILK #100ULTIMATEWOMEN
CREAM SILK PHILIPPINES (UNILEVER)
CREAM SILK TRIPLE KERATIN RESCUE CONDITIONER
BRIDGES PR Makati City THE PHILIPPINES BRIDGES PR
Makati City
THE PHILIPPINES
A03 Healthcare
POLLEN COUTURE
JOHNSON & JOHNSON
ZYRTEC
FLEISHMANHILLARD SYDNEY AUSTRALIA FLEISHMANHILLARD SYDNEY
AUSTRALIA
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD
999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA SERVICEPLAN CHINA
Beijing
CHINA
THE CUUPCAKES
ROCHE
NOT APPLICABLE
DNA COMMUNICATIONS Hong Kong HONG KONG SAR DNA COMMUNICATIONS
Hong Kong
HONG KONG SAR
INVISIBLE DISEASE - CHANGING THE WAY WE THINK ABOUT PSORIASIS -
JANSSEN PHARMACEUTICAL K.K.
PSORIASIS DISEASE AWARENESS
OZMA INC Tokyo JAPAN OZMA INC
Tokyo
JAPAN
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN

Gold Spike

A04 Consumer Durables
THE TRANSFORMATION OF MIDEA: FROM A STORIED PAST TO A SPECTACULAR FUTURE
MIDEA GROUP
MIDEA
RUDER FINN GZ Guangzhou CHINA RUDER FINN GZ
Guangzhou
CHINA
BLANCPAIN IMAGINIST LITERARY PRIZE
BLANCPAIN - MANUFACTURE DE HAUTE HORLOGERIE
BLANPAIN WATCH
FLEISHMANHILLARD SHANGHAI CHINA FLEISHMANHILLARD SHANGHAI
CHINA
SAMSUNG NEWSROOM: EXCELLENCE IN BRAND JOURNALISM
SAMSUNG GLOBAL NEWSROOM
SAMSUNG ELECTRONICS
EDELMAN Korea SOUTH KOREA EDELMAN
Korea
SOUTH KOREA
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS
BIXBY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
CHEIL INDIA
Gurgaon
SOUTH KOREA
INDIA
A05 Automotive
MAKE YOUR ENERGY COUNT
INFINITI
INFINITI HYBRID
CHEIL WORLDWIDE BEIJING CHINA BLUEFOCUS PR CONSULTING
Beijing
CHINA
AUDI AI:ME CONCEPT CAR WORLD PREMIERE
AUDI
AUDI AI:ME CONCEPT CAR
AUDI CHINA Beijing CHINA RUDER FINN CHINA
Beijing
CHINA
JEEP DEMOCRACY
JEEP
JEEP
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
PITCHFORK PARTNERS STRATEGIC CONSULTING
Mumbai
INDIA
RICE GRAIN MANGA
KUBOTA CORPORATION
CORPORATE BRAND
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
HONDA SOUND SITTER
HONDA MOTOR CO., LTD.
CORPORATE BRANDING
HONDA MOTOR CO., LTD. Minato-ku, Tokyo JAPAN SUNNY SIDE UP
Tokyo
JAPAN
SILENT TAPE
HANKOOK TIRE
ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Short List
NISSAN – ELECTRIFYING THE FUTURE
NISSAN ASIA & OCEANIA
NISSAN LEAF
NISSAN ASIA & OCEANIA Bangkok THAILAND EDELMAN SINGAPORE
SINGAPORE
A06 Retail
CHENGDU IFS PAROURS ART FESTIVAL -ART MARKETING THAT ATTRACTED 8 MILLION VISITS
CHENGDU INTERNATIONAL FINANCE SQUARE(CDIFS)
CDIFS SHOPPING MALL
CHENGDU IFS CHINA
THE MOST FASHIONABLE BREAKFAST DROP
MCDONALD'S
MCGRIDDLES
LEO BURNETT SINGAPORE SINGAPORE LEO BURNETT SINGAPORE
SINGAPORE
DON’T SHOP DOGS
EBAY KOREA
EBAY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
A07 Travel / Leisure
THE NICEST CHRISTMAS EVER
AIR NEW ZEALAND
AIR NEW ZEALAND
AIR NEW ZEALAND Auckland NEW ZEALAND
SCUBER
TOURISM & EVENTS QUEENSLAND
GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA HERD MSL SYDNEY
Sydney
AUSTRALIA
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS
Sydney
AUSTRALIA
Short List
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION
KYOTO SUMIDA AQUARIUM
DENTSU INC. Tokyo JAPAN CATCHBALL
Tokyo
JAPAN
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA
Bronze
LISTENING IS SEEING
AMAZON AUDIBLE
AUDIBLE
EDELMAN Mumbai INDIA EDELMAN
Mumbai
INDIA
STORIES FROM THE OTHER SIDE
MTV
CSR
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
VIACOM 18 MEDIA
Mumbai
INDIA
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K.
GAME
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
TASTEFUL WORDS
FROEBEL-KAN
FROEBEL-KAN
DENTSU INC. Tokyo JAPAN MATERIAL
Tokyo
JAPAN
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA
BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE
Melbourne
THRIVE PR + COMMUNICATIONS
AUSTRALIA
SANS FORGETICA
RMIT UNIVERSITY
RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA NAKED COMMUNICATIONS
Sydney
AUSTRALIA
Silver
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
BANGLADESH
Short List
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION
LOONG Beijing CHINA
Grand Prix
#STOPMITHANI
HDFC BANK
PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
INDIA