Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food / Drink
SIDE BY SIDE
SAN MIGUEL CORPORATION
SAN MIGUEL PALE PILSEN
McCANN MANILA THE PHILIPPINES
Short List
MCPICKLE
MCDONALDS
MCDONALDS
VMLY&R Sydney AUSTRALIA MANGO
Sydney
AUSTRALIA
Bronze
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN

Gold Spike

A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Short List
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS
Sydney
AUSTRALIA
Short List
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA
Bronze
A09 Consumer Services / Business to Business
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION
LOONG Beijing CHINA
Grand Prix
SANS FORGETICA
RMIT UNIVERSITY
RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA NAKED COMMUNICATIONS
Sydney
AUSTRALIA
Silver
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Bronze
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
BANGLADESH
Short List
A10 Not-for-profit / Charity / Government
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL
Tokyo
JAPAN
Short List
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) THAILAND DENTSU ONE (BANGKOK)
THAILAND
Short List
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY
Perth
AUSTRALIA
Silver
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN
Seoul
SOUTH KOREA
Short List
B01 Corporate Image, Communication & Reputation Management
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
BANGLADESH

Gold Spike

B02 Public Affairs & Lobbying
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION
LOONG Beijing CHINA
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
PAKISTAN
Bronze
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA
Colombo
MERCURY PUBLIC RELATIONS
Colombo
SRI LANKA
Short List
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH
Dhaka
BANGLADESH
Silver
B05 Media Relations
THE REAL KASHMIR
ADIDAS
REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS
Gurgaon
INDIA
Short List
B06 Use of Events & Stunts
CAN YOGA SELL LUBRICANTS?
CASTROL
CASTROL CRB TURBOMAX
CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL
Mumbai
INDIA
Bronze
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD.
INDEED
DENTSU INC. Tokyo JAPAN SUNNY SIDE UP
Tokyo
JAPAN
Short List
B07 Use of Celebrity, Influencers & Key Opinion Leaders
#STOPMITHANI
HDFC BANK
PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
INDIA
Silver
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS
Sydney
AUSTRALIA
Silver
ANYTHING TO KEEP PRICES LOW
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Bronze
B09 Launch / Re-launch
COVER FOR THEIR OVERCONFIDENCE
RACV
PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
Melbourne
AUSTRALIA
Bronze
ANYTHING TO KEEP PRICES LOW
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Short List
B10 Brand Voice & Strategic Storytelling
NOT GOING ANYWHERE, GO TO NETFLIX
NETFLIX
NETFLIX
CJ WORX Bangkok THAILAND SPORE
Bangkok
THAILAND
Short List
EATREE PLATES
LIFULL
EATREE PLATES
LIFULL Tokyo JAPAN LIFULL
Tokyo
JAPAN
Short List
C01 Use of Digital in a PR campaign
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL
Tokyo
JAPAN
Short List
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA

Gold Spike

C02 Use of Social in a PR campaign
THE BUDDAH’S PROVIDER
MOGAO CAVE
CHARITY
TENCENT Shenzhen CHINA TENCENT
Shenzhen
CHINA
Short List
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION
KYOTO SUMIDA AQUARIUM
DENTSU INC. Tokyo JAPAN CATCHBALL
Tokyo
JAPAN
Short List
MCPICKLE
MCDONALDS
MCDONALDS
VMLY&R Sydney AUSTRALIA MANGO
Sydney
AUSTRALIA
Silver
C04 Real-time Response
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Bronze
C05 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Silver
C07 Use of Technology
TUNA SCOPE
SOJITZ CORPORATION
TUNA SCOPE
DENTSU INC. Tokyo JAPAN
Short List
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K.
GAME
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
E01 Integrated Campaign led by PR
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL
Tokyo
JAPAN

Gold Spike

F01 Local Brand
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL
Tokyo
JAPAN
Short List
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL
Tokyo
JAPAN
Bronze
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
F02 Challenger Brand
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
TBWA\SINGAPORE SINGAPORE
Short List
F03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX
NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND VERVE
Bangkok
THAILAND
Bronze
F04 Social Behaviour & Cultural Insight
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS
CASTROL CRB
CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL
Mumbai
INDIA
Short List
STOP DOWRYMONGERING
UN WOMEN
ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN MINT PR
Lahore
PAKISTAN
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
PAKISTAN

Gold Spike

THE BARBERSHOP GIRLS - SHAVING STEREOTYPES
GILLETTE/P&G
CSR
GREY INDIA Mumbai INDIA GENESIS BURSON COHN & WOLFE
Mumbai
INDIA
Short List
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY
BEER / DRINK
HS AD Seoul SOUTH KOREA HS AD
Seoul
SOUTH KOREA
Bronze
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA
Colombo
MERCURY PUBLIC RELATIONS
Colombo
SRI LANKA

Gold Spike

THE 72 CLUB
LIFELINE
SUICIDE PREVENTION
DDB NEW ZEALAND Auckland NEW ZEALAND MANGO
Auckland
NEW ZEALAND
Bronze
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List