Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food / Drink
MCPICKLE
MCDONALDS
MCDONALDS
VMLY&R Sydney AUSTRALIA MANGO Sydney AUSTRALIA
Bronze
SIDE BY SIDE
SAN MIGUEL CORPORATION
SAN MIGUEL PALE PILSEN
McCANN MANILA THE PHILIPPINES
Short List
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Gold
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
A09 Consumer Services / Business to Business
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
Short List
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
SANS FORGETICA
RMIT UNIVERSITY
RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA NAKED COMMUNICATIONS Sydney AUSTRALIA
Silver
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION
LOONG Beijing CHINA
Grand Prix
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Silver
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) THAILAND DENTSU ONE (BANGKOK) THAILAND
Short List
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL Tokyo JAPAN
Short List
B01 Corporate Image, Communication & Reputation Management
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
Gold
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
B02 Public Affairs & Lobbying
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION
LOONG Beijing CHINA
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
PROJECT AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
Silver
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA Colombo SRI LANKA
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Bronze
B05 Media Relations
THE REAL KASHMIR
ADIDAS
REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
Short List
B06 Use of Events & Stunts
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD.
INDEED
DENTSU INC. Tokyo JAPAN SUNNY SIDE UP Tokyo JAPAN
Short List
CAN YOGA SELL LUBRICANTS?
CASTROL
CASTROL CRB TURBOMAX
CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL Mumbai INDIA
Bronze
B07 Use of Celebrity, Influencers & Key Opinion Leaders
ANYTHING TO KEEP PRICES LOW
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Bronze
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Silver
#STOPMITHANI
HDFC BANK
PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Silver
B09 Launch / Re-launch
ANYTHING TO KEEP PRICES LOW
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Short List
COVER FOR THEIR OVERCONFIDENCE
RACV
PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze
B10 Brand Voice & Strategic Storytelling
EATREE PLATES
LIFULL
EATREE PLATES
LIFULL Tokyo JAPAN LIFULL Tokyo JAPAN
Short List
NOT GOING ANYWHERE, GO TO NETFLIX
NETFLIX
NETFLIX
CJ WORX Bangkok THAILAND SPORE Bangkok THAILAND
Short List
C01 Use of Digital in a PR campaign
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Gold
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL Tokyo JAPAN
Short List
C02 Use of Social in a PR campaign
MCPICKLE
MCDONALDS
MCDONALDS
VMLY&R Sydney AUSTRALIA MANGO Sydney AUSTRALIA
Silver
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION
KYOTO SUMIDA AQUARIUM
DENTSU INC. Tokyo JAPAN CATCHBALL Tokyo JAPAN
Short List
THE BUDDAH’S PROVIDER
MOGAO CAVE
CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
C04 Real-time Response
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Bronze
C05 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Silver
C07 Use of Technology
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K.
GAME
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
TUNA SCOPE
SOJITZ CORPORATION
TUNA SCOPE
DENTSU INC. Tokyo JAPAN
Short List
E01 Integrated Campaign led by PR
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL Tokyo JAPAN
Gold
F01 Local Brand
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
RED RESTAURANTS LIST
TAKASAKI CITY
CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN MATERIAL Tokyo JAPAN
Bronze
HELP THE KELP
RISHIRI TOWN
SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL Tokyo JAPAN
Short List
F02 Challenger Brand
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
TBWA\SINGAPORE SINGAPORE
Short List
F03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX
NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND VERVE Bangkok THAILAND
Bronze
F04 Social Behaviour & Cultural Insight
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
THE 72 CLUB
LIFELINE
SUICIDE PREVENTION
DDB NEW ZEALAND Auckland NEW ZEALAND MANGO Auckland NEW ZEALAND
Bronze
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA Colombo SRI LANKA
Gold
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY
BEER / DRINK
HS AD Seoul SOUTH KOREA HS AD Seoul SOUTH KOREA
Bronze
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES
GILLETTE/P&G
CSR
GREY INDIA Mumbai INDIA GENESIS BURSON COHN & WOLFE Mumbai INDIA
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
STOP DOWRYMONGERING
UN WOMEN
ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN MINT PR Lahore PAKISTAN
Short List
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS
CASTROL CRB
CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL Mumbai INDIA
Short List