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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
UNBEATEN PATHS
INCHCAPE (LEXUS) HONG KONG
LEXUS UX		 TBWA\HONG KONG HONG KONG SAR TBWA\HONG KONG HONG KONG SAR
Short List
POWERSHARE STATIONS
SAMSUNG
SPECIAL BUILD OUTDOOR		 LEO BURNETT SYDNEY AUSTRALIA
Short List
A02 AR
KUPU
SPARK
SPARK		 COLENSO BBDO Auckland NEW ZEALAND CREATURE Auckland / FRANKLIN RD Auckland NEW ZEALAND
Short List
A05 Data / Insight
SAFETY HUB
NRMA
HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Silver
A06 Innovative use of Technology
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT
AMAZARASHI		 SIX Tokyo JAPAN EPOCH Tokyo / FT Tokyo JAPAN
Bronze
A07 Use of Advanced Learning Technologies
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS
BIXBY		 CHEIL WORLDWIDE Seoul SOUTH KOREA CRAZY FEW FILMS Mumbai INDIA
Short List
TUNA SCOPE
SOJITZ CORPORATION
TUNA SCOPE		 DENTSU INC. Tokyo JAPAN INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo / DENTSU LIVE INC. Tokyo JAPAN
Silver
B02 Mobile Apps
BLOOD BEACON
TAIPEI BLOOD CENTER
BLOOD DONATION		 WUNDERMAN THOMPSON Taipei TAIPEI ACER ITS, INC Taipei TAIPEI
Bronze
KUPU
SPARK
SPARK		 COLENSO BBDO Auckland NEW ZEALAND CREATURE Auckland / FRANKLIN RD Auckland NEW ZEALAND
Silver
SAFETY HUB
NRMA
HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Grand Prix
B03 Social for Mobile
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY		 DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Silver
POCKET FRANCHISE
KFC
KFC POCKET FRANCHISE		 HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Gold
THE MOST DANGEROUS STUNT IN THE WORLD
AUCKLAND TRANSPORT
AUCKLAND TRANSPORT		 OGILVY NEW ZEALAND Auckland NEW ZEALAND FILM 360 Auckland NEW ZEALAND
Short List
MCPICKLE
MCDONALDS
MCDONALDS		 VMLY&R Sydney AUSTRALIA VMLY&R Sydney AUSTRALIA
Bronze
PROJECT AGROBANKING
UCB UCASH
UCASH		 GREY BANGLADESH Dhaka BANGLADESH FILMY FEATURES Dhaka BANGLADESH
Bronze
THE EARNBASSADORS
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / FINCH Sydney AUSTRALIA
Bronze
B04 Mobile Games
POCKET FRANCHISE
KFC
KFC POCKET FRANCHISE		 HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
C01 Integrated Mobile Campaigns
NAUGHTY OR NICE BAUBLE
MYER
MYER		 CLEMENGER BBDO MELBOURNE AUSTRALIA CREATOR GLOBAL Melbourne AUSTRALIA
Gold
SAFETY HUB
NRMA
HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Short List
POCKET FRANCHISE
KFC
KFC POCKET FRANCHISE		 HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
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