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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
UNBEATEN PATHS
INCHCAPE (LEXUS) HONG KONG / LEXUS UX		 TBWA\HONG KONG HONG KONG SAR TBWA\HONG KONG HONG KONG SAR
Short List
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR		 LEO BURNETT SYDNEY AUSTRALIA
Short List
A02 AR
KUPU
SPARK / SPARK		 COLENSO BBDO Auckland NEW ZEALAND CREATURE Auckland / FRANKLIN RD Auckland NEW ZEALAND
Short List
A05 Data / Insight
SAFETY HUB
NRMA / HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Silver Spike
A06 Innovative use of Technology
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT / AMAZARASHI		 SIX Tokyo JAPAN EPOCH Tokyo / FT Tokyo JAPAN
Bronze Spike
A07 Use of Advanced Learning Technologies
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS / BIXBY		 CHEIL WORLDWIDE Seoul SOUTH KOREA CRAZY FEW FILMS Mumbai INDIA
Short List
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE		 DENTSU INC. Tokyo JAPAN INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo / DENTSU LIVE INC. Tokyo JAPAN
Silver Spike
B02 Mobile Apps
BLOOD BEACON
TAIPEI BLOOD CENTER / BLOOD DONATION		 WUNDERMAN THOMPSON Taipei TAIPEI ACER ITS, INC Taipei TAIPEI
Bronze Spike
KUPU
SPARK / SPARK		 COLENSO BBDO Auckland NEW ZEALAND CREATURE Auckland / FRANKLIN RD Auckland NEW ZEALAND
Silver Spike
SAFETY HUB
NRMA / HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Grand Prix
B03 Social for Mobile
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY		 DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Silver Spike
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE		 HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Gold Spike
THE MOST DANGEROUS STUNT IN THE WORLD
AUCKLAND TRANSPORT / AUCKLAND TRANSPORT		 OGILVY NEW ZEALAND Auckland NEW ZEALAND FILM 360 Auckland NEW ZEALAND
Short List
MCPICKLE
MCDONALDS / MCDONALDS		 VMLY&R Sydney AUSTRALIA VMLY&R Sydney AUSTRALIA
Bronze Spike
PROJECT AGROBANKING
UCB UCASH / UCASH		 GREY BANGLADESH Dhaka BANGLADESH FILMY FEATURES Dhaka BANGLADESH
Bronze Spike
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / FINCH Sydney AUSTRALIA
Bronze Spike
B04 Mobile Games
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE		 HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
C01 Integrated Mobile Campaigns
NAUGHTY OR NICE BAUBLE
MYER / MYER		 CLEMENGER BBDO MELBOURNE AUSTRALIA CREATOR GLOBAL Melbourne AUSTRALIA
Gold Spike
SAFETY HUB
NRMA / HOME INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Short List
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE		 HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
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