UNBEATEN PATHS

Short List
TitleUNBEATEN PATHS
ClientINCHCAPE (LEXUS) HONG KONG
Product / ServiceLEXUS UX
CategoryA01. Activation by Location
EntrantTBWA\HONG KONG, HONG KONG SAR
Idea Creation TBWA\HONG KONG, HONG KONG SAR
Media Placement MINDSHARE Hong Kong, HONG KONG SAR
Production TBWA\HONG KONG, HONG KONG SAR

Credits

Name Company Position
Jan Cho TBWA Hong Kong Managing Director
Jerome Ooi TBWA Hong Kong Executive Creative Director
Terence Ling TBWA Hong Kong Head of Strategy
Pauline Wong TBWA Hong Kong Director of Client Services
Joe Choi TBWA Hong Kong Group Creative Director
Mikey Batt TBWA Hong Kong Associate Creative Director
Mike Choy TBWA Hong Kong Design Director
David Cheang TBWA Hong Kong Senior Strategist
Kaki Li TBWA Hong Kong Account Director
Anne Chan TBWA Hong Kong Head of Digital
Minji Pyen TBWA Hong Kong Digital Art Director
Yvonne Ng TBWA Hong Kong Digital Art Director
Jeffrey Lee TBWA Hong Kong Social Strategist
Chu Kei Chan TBWA Hong Kong Web Developer
Juno Kam TBWA Hong Kong Screen Producer
Louis Tang TBWA Hong Kong Integrated Producer
Matthew Yu TBWA Hong Kong Digital Producer
Gerald Tam TBWA Hong Kong Director of Social
Joyce Tsang TBWA Hong Kong Content Director
Yammy Tse TBWA Hong Kong Social Content Manager
Kenneth Law TBWA Hong Kong Social Content Manager
Scarlett Zhou TBWA Hong Kong Account Executive
Links
Supporting Webpage