Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Activation by Location
UNBEATEN PATHS INCHCAPE (LEXUS) HONG KONG LEXUS UX	TBWA\HONG KONG	HONG KONG SAR	TBWA\HONG KONG	HONG KONG SAR	Short List
POWERSHARE STATIONS SAMSUNG SPECIAL BUILD OUTDOOR	LEO BURNETT SYDNEY	AUSTRALIA			Short List
A02 AR
KUPU SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	CREATURE Auckland FRANKLIN RD Auckland	NEW ZEALAND	Short List
A05 Data / Insight
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne IAG Sydney	AUSTRALIA	Silver
A06 Innovative use of Technology
THE DYSTOPIA EXPERIENCE SONY MUSIC ENTERTAINMENT AMAZARASHI	SIX Tokyo	JAPAN	EPOCH Tokyo FT Tokyo	JAPAN	Bronze
A07 Use of Advanced Learning Technologies
BIXBY VOICE FOREVER SAMSUNG ELECTRONICS BIXBY	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CRAZY FEW FILMS Mumbai	INDIA	Short List
TUNA SCOPE SOJITZ CORPORATION TUNA SCOPE	DENTSU INC. Tokyo	JAPAN	INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo DENTSU LIVE INC. Tokyo DENTSU CREATIVE X INC. Tokyo KOOZYT, INC. Tokyo AT ARMZ Osaka	JAPAN	Silver
B02 Mobile Apps
BLOOD BEACON TAIPEI BLOOD CENTER BLOOD DONATION	WUNDERMAN THOMPSON Taipei	TAIPEI	ACER ITS, INC Taipei	TAIPEI	Bronze
KUPU SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	CREATURE Auckland FRANKLIN RD Auckland	NEW ZEALAND	Silver
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne IAG Sydney	AUSTRALIA	Grand Prix
B03 Social for Mobile
VOICE OF HUNGER SWIGGY FOOD DELIVERY	DENTSU WEBCHUTNEY Bangalore	INDIA	DENTSU WEBCHUTNEY Bangalore DOT DOT BOOM Bengaluru	INDIA	Silver
POCKET FRANCHISE KFC KFC POCKET FRANCHISE	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	Gold Spike
THE MOST DANGEROUS STUNT IN THE WORLD AUCKLAND TRANSPORT AUCKLAND TRANSPORT	OGILVY NEW ZEALAND Auckland	NEW ZEALAND	FILM 360 Auckland	NEW ZEALAND	Short List
MCPICKLE MCDONALDS MCDONALDS	VMLY&R Sydney	AUSTRALIA	VMLY&R Sydney	AUSTRALIA	Bronze
PROJECT AGROBANKING UCB UCASH UCASH	GREY BANGLADESH Dhaka	BANGLADESH	FILMY FEATURES Dhaka	BANGLADESH	Bronze
THE EARNBASSADORS VELOCITY FREQUENT FLYER FREQUENT FLYER PROGRAM	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne FINCH Sydney	AUSTRALIA	Bronze
B04 Mobile Games
POCKET FRANCHISE KFC KFC POCKET FRANCHISE	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	Short List
C01 Integrated Mobile Campaigns
NAUGHTY OR NICE BAUBLE MYER MYER	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CREATOR GLOBAL Melbourne	AUSTRALIA	Gold Spike
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne IAG Sydney	AUSTRALIA	Short List
POCKET FRANCHISE KFC KFC POCKET FRANCHISE	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	Short List

A01 Activation by Location
UNBEATEN PATHS
INCHCAPE (LEXUS) HONG KONG / LEXUS UX

TBWA\HONG KONG

HONG KONG SAR

TBWA\HONG KONG

HONG KONG SAR

Short List
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR

LEO BURNETT SYDNEY

AUSTRALIA

Short List

A06 Innovative use of Technology
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT / AMAZARASHI

SIX Tokyo

JAPAN

EPOCH
Tokyo
FT
Tokyo

JAPAN

Bronze

A07 Use of Advanced Learning Technologies
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS / BIXBY

CHEIL WORLDWIDE Seoul

SOUTH KOREA

CRAZY FEW FILMS
Mumbai

INDIA

Short List
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE

DENTSU INC. Tokyo

JAPAN

INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD.
Tokyo
DENTSU LIVE INC.
Tokyo
DENTSU CREATIVE X INC.
Tokyo
KOOZYT, INC.
Tokyo
AT ARMZ
Osaka

JAPAN

Silver

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