Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
F01 Excellence in Media Insights & Strategy
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
ON WORLD SIGHT DAY, SAVLON TURNED MASS MEDIA INTO BRAILLE ITC LIMITED SAVLON	WAVEMAKER INDIA Mumbai	INDIA	WAVEMAKER INDIA Mumbai	INDIA
AIRASIA HOLIDAY QUICKIES AIRASIA AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES	UM Singapore	SINGAPORE	UM Singapore	SINGAPORE
ROCKET NOSE MONDELEZ JAPAN HALLS EX HYPER MINT	McCANN TOKYO	JAPAN
VOLVO VOLVO VOLVO	GREY MALAYSIA Petaling Jaya	MALAYSIA	MINDSHARE MALAYSIA Kuala Lumpur	MALAYSIA
"EAT" EXTRA CAMPAIGN MARS COMPANY HONG KONG LIMITED EXTRA	MEDIACOM Hong Kong	HONG KONG SAR	MEDIACOM Hong Kong	HONG KONG SAR
WHEN COLORS WON ITS FANS BACK DURING IPL 2019 VIACOM 18 COLORS	MADISON MEDIA Mumbai	INDIA	MADISON MEDIA Mumbai	INDIA
SPOTIFY WRAPPED 2018 SPOTIFY SPOTIFY WRAPPED	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE
THE SPONSOR SWITCH-UP TV ASAHI CORPORATION "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST	DENTSU INC. Tokyo	JAPAN	TV ASAHI Tokyo	JAPAN
TRUCK ART CHILDFINDER BERGER PAINTS BERGER PAINTS	BBDO PAKISTAN Lahore	PAKISTAN	BBDO PAKISTAN Lahore	PAKISTAN	Silver
CRUISING TO THE DREAM PERFORMANCE GENTING HONG KONG DREAM CRUISES	NEO MEDIA WORLD Hong Kong	HONG KONG SAR	NEO MEDIA WORLD Hong Kong	HONG KONG SAR
F02 Excellence in Media Planning
EAT THE WORLD WITH GOOGLE TRANSLATE GOOGLE GOOGLE TRANSLATE	PHD Shanghai	CHINA	PHD Shanghai	CHINA
THERE'S A PLAYLIST FOR THAT SPOTIFY SPOTIFY MUSIC STREAMING	LEO BURNETT INDIA Mumbai	INDIA	RAPPORT OUTDOOR ADVERTISING Mumbai	INDIA
F03 Excellence in Media Execution
GALAXY ENDGAME HUAWEI HUAWEI P30	DENTSU X Singapore	SINGAPORE	DENTSU X Singapore	SINGAPORE
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Short List
SEE PAST THE SCREEN PLANO PLANO APP	INITIATIVE Singapore	SINGAPORE	INITIATIVE Singapore	SINGAPORE
NIGHT SHAKE DRILL BROADCAST FUKUSHIMA-MINPO CO. / RADIO FUKUSHIMA CO. FUKUSHIMA-MINPO	DENTSU INC. Tokyo	JAPAN	DENTSU EAST JAPAN Tokyo	JAPAN
NINJA TRICKS IN SHIBUYA NTT DOCOMO, INC. WOW! JAPAN	ADK CREATIVE ONE Tokyo	JAPAN	AIM CREATE CO. Tokyo	JAPAN
MUSCLE CLOCK FORBES FORBES 24H FITNESS	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
TOKYO SUSHI TRAIN SUSHIRO GLOBAL HOLDINGS LTD. BRAND	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	ADK MARKETING SOLUTIONS Tokyo	JAPAN
ON WORLD SIGHT DAY, SAVLON TURNED MASS MEDIA INTO BRAILLE ITC LIMITED SAVLON	WAVEMAKER INDIA Mumbai	INDIA	WAVEMAKER INDIA Mumbai	INDIA
LIVE CANTONESE OPERA COMMERCIAL FONTERRA ANLENE	MEDIACOM Hong Kong	HONG KONG SAR	MEDIACOM Hong Kong	HONG KONG SAR
RULES OF A FBUDDY* NEW ZEALAND AIDS FOUNDATION NEW ZEALAND AIDS FOUNDATION	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
CHARACTER REQUIRED COCA-COLA OCEANIA SCHWEPPES	IKON Auckland	NEW ZEALAND	IKON Auckland TVNZ Auckland COCA-COLA OCEANIA Auckland	NEW ZEALAND
THE TINEST YET MIGHTIEST PRINT AD EVER HONG KONG DISNEYLAND RESORT ANT-MAN	MINDSHARE Hong Kong	HONG KONG SAR	MINDSHARE Hong Kong	HONG KONG SAR
G01 Local Brand
OGASAWARA 50 COLORS OGASAWARA ISLANDS REVERSION 50TH ANNIVERSARY COMMITTEE OGASAWARA ISLANDS	DAIKO ADVERTISING Tokyo	JAPAN	DAIKO ADVERTISING Tokyo	JAPAN
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT KOBAYASHI CITY,ELECTRONIC ARTS K.K. SIMCITY BUILDIT	DENTSU INC. Tokyo	JAPAN
CHAI-FI KEO PVT. LTD. CHAKRA TEA	DENTSU WEBCHUTNEY Gurgaon	INDIA			Bronze
UCB AGROBANKING UCB UCASH UCASH	GREY BANGLADESH Dhaka	BANGLADESH	GREY BANGLADESH Dhaka	BANGLADESH
RECRUI-T GOODMAN SERVICE RECRUITMENT SERVICE	GOODMAN SERVICE Tokyo	JAPAN
TOKYO SUSHI TRAIN SUSHIRO GLOBAL HOLDINGS LTD. BRAND	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	ADK MARKETING SOLUTIONS Tokyo	JAPAN
RELIEF DRAMA "LOVE OR CARP?" RCC BROADCASTING CO.,LTD. RCC TV 60TH ANNIVERSARY PROJECT	HAKUHODO DY MEDIA PARTNERS Tokyo	JAPAN	RCC BROADCASTING Hiroshima	JAPAN
RED RESTAURANTS LIST TAKASAKI CITY CITY PROMOTION	HAKUHODO KETTLE INC Tokyo	JAPAN	HAKUHODO INC. Tokyo	JAPAN
BEYOND THE LABEL NATIONAL COUNCIL OF SOCIAL SERVICE PUBLIC EDUCATION CAMPAIGN (MENTAL HEALTH)	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE
CHILDREN'S PANADOL - FIRST TIMERS GSK CHILDREN'S PANADOL	PHD Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA
THE ONLY MOVIE MARKETING BRAVE EMPIRE ENTERTAINMENT THE ONLY MOM	SATIUS MEDIA GROUP Yangon	MYANMAR	SATIUS MEDIA GROUP Yangon	MYANMAR
G02 Challenger Brand
EAT THE WORLD WITH GOOGLE TRANSLATE GOOGLE GOOGLE TRANSLATE	PHD Shanghai	CHINA	PHD Shanghai	CHINA
RULES OF A FBUDDY* NEW ZEALAND AIDS FOUNDATION NEW ZEALAND AIDS FOUNDATION	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
G03 Single Market Campaign
SEE PAST THE SCREEN PLANO PLANO APP	INITIATIVE Singapore	SINGAPORE	INITIATIVE Singapore	SINGAPORE
FRIENDSHIP KILLER TENCENT TENCENT SAFETY	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
SUMMER STATIC STATIONS Procter & Gamble OLD SPICE DEO SPRAY	PUBLICIS SINGAPORE	SINGAPORE	MEDIACOM PHILIPPINES Taguig	THE PHILIPPINES	Short List
THE HOTTER IT IS, THE HOTTER IT GETS LAO GAN MA CHILI SAUCE	I2MAGO Guangzhou	CHINA	ALIBABA Hangzhou	CHINA
HOW FASHION SAVED FARMING ALMOND BOARD OF CALIFORNIA CALIFORNIA ALMONDS	PHD Shanghai	CHINA	PHD Shanghai	CHINA
THROUGH THE NIGHT SAMARITANS OF SINGAPORE SAMARITANS OF SINGAPORE	TBWA\SINGAPORE	SINGAPORE
"THE MEME-TERVENTION" GOOGLE INDONESIA TECHNOLOGY	GOOGLE INDONESIA Jakarta	INDONESIA	ESSENCE Singapore	SINGAPORE
ROCKET NOSE MONDELEZ JAPAN HALLS EX HYPER MINT	McCANN TOKYO	JAPAN
SANTA'S MILK MOUSTACHE FONTERRA ANCHOR MILK	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
BEYOND THE LABEL NATIONAL COUNCIL OF SOCIAL SERVICE PUBLIC EDUCATION CAMPAIGN (MENTAL HEALTH)	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE	Short List
G04 Social Behaviour & Cultural Insight
RAIN TREE NEPA NEPA	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
BE THEIR BODHISATTVA CHANGE / WILDAID WILDLIFE CONSERVATION	DINOSAUR VIETNAM Ho Chi Minh City	VIETNAM	CHANGE VIETNAM Ho Chi Minh City	VIETNAM

F01 Excellence in Media Insights & Strategy
SAFETY HUB
NRMA / HOME INSURANCE

CHE PROXIMITY Melbourne

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA

Short List
ON WORLD SIGHT DAY, SAVLON TURNED MASS MEDIA INTO BRAILLE
ITC LIMITED / SAVLON

WAVEMAKER INDIA Mumbai

INDIA

WAVEMAKER INDIA
Mumbai

INDIA
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES

UM Singapore

SINGAPORE

UM
Singapore

SINGAPORE
ROCKET NOSE
MONDELEZ JAPAN / HALLS EX HYPER MINT

McCANN TOKYO

JAPAN
VOLVO
VOLVO / VOLVO

GREY MALAYSIA Petaling Jaya

MALAYSIA

MINDSHARE MALAYSIA
Kuala Lumpur

MALAYSIA
"EAT" EXTRA CAMPAIGN
MARS COMPANY HONG KONG LIMITED / EXTRA

MEDIACOM Hong Kong

HONG KONG SAR

MEDIACOM
Hong Kong

HONG KONG SAR
WHEN COLORS WON ITS FANS BACK DURING IPL 2019
VIACOM 18 / COLORS

MADISON MEDIA Mumbai

INDIA

MADISON MEDIA
Mumbai

INDIA
SPOTIFY WRAPPED 2018
SPOTIFY / SPOTIFY WRAPPED

UM SINGAPORE

SINGAPORE

UM SINGAPORE

SINGAPORE
THE SPONSOR SWITCH-UP
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST

DENTSU INC. Tokyo

JAPAN

TV ASAHI
Tokyo

JAPAN
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS

BBDO PAKISTAN Lahore

PAKISTAN

BBDO PAKISTAN
Lahore

PAKISTAN

Silver
CRUISING TO THE DREAM PERFORMANCE
GENTING HONG KONG / DREAM CRUISES

NEO MEDIA WORLD Hong Kong

HONG KONG SAR

NEO MEDIA WORLD
Hong Kong

HONG KONG SAR