Title Brand Product / Service Entrant Company Location Media Placement Location Award
B06 Use of Events
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
C03 Data Driven Targeting
THE ALGORITHM AGENT
STANDARD CHARTERED BANK / SIMPLY CASH VISA CARD
TBWA\HONG KONG HONG KONG SAR CARAT Hong Kong HONG KONG SAR
C01 Use of Data Driven Insight
THE ALGORITHM AGENT
STANDARD CHARTERED BANK / SIMPLY CASH VISA CARD
TBWA\HONG KONG HONG KONG SAR CARAT Hong Kong HONG KONG SAR
C02 Use of Real-time Data
THE ALGORITHM AGENT
STANDARD CHARTERED BANK / SIMPLY CASH VISA CARD
TBWA\HONG KONG HONG KONG SAR CARAT Hong Kong HONG KONG SAR
B07 Use of Stunts
HUAWEI IJACK
HUAWEI / HUAWEI MATE20
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
G05 Breakthrough on a Budget
HUAWEI IJACK
HUAWEI / HUAWEI MATE20
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
F03 Excellence in Media Execution
GALAXY ENDGAME
HUAWEI / HUAWEI P30
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
B03 Use of Print / Outdoor
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
B11 Use of Technology
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
Short List
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
G04 Social Behaviour & Cultural Insight
RAIN TREE
NEPA / NEPA
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
B08 Use of Digital Platforms
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
D02 Use of Branded Content created for Digital or Social
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
B02 Use of Audio Platforms
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Bronze Spike
B09 Use of Mobile
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
B04 Use of Ambient Media: Small Scale
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
B01 Use of TV & Other Screens
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Silver Spike
D01 Use of Brand or Product Integration into a Programme or Platform
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Grand Prix
A01 Food / Drink
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
E01 Use of Integrated Media
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI 7-ELEVEN TAIWAN Taipei TAIPEI
A02 Other FMCG
CLEAN & CLEAR GRAB OCF
JOHNSONS JOHNSONS / CLEAN & CLEAR
DDB INDONESIA Jakarta INDONESIA DDB INDONESIA Jakarta INDONESIA
F01 Excellence in Media Insights & Strategy
SKIP ADS FOR 3MONTH
LG U+ / LG UPLUS X YOUTUBE PREMIUM
PENTACLE Seoul SOUTH KOREA PENTACLE Seoul SOUTH KOREA
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL STEPMOM STORY
GS CALTEX / CORPORATE IMAGE
ADQUA INTERACTIVE Seoul SOUTH KOREA NEXT MEDIA GROUP Seoul SOUTH KOREA
A05 Automotive
CAR AD UNDER BARE SKY
KIA MOTERS / NIRO
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B10 Use of Social Platforms
TO SHARE OR NOT TO SHARE
LOTTE CO., LTD. / YUKIMI DAIFUKU
LOTTE AD. CO. Tokyo JAPAN DENTSU ISOBAR Tokyo JAPAN
G03 Single Market Campaign
SEE PAST THE SCREEN
PLANO / PLANO APP
INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
A06 Retail
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK THAILAND
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze Spike
G01 Local Brand
OGASAWARA 50 COLORS
OGASAWARA ISLANDS REVERSION 50TH ANNIVERSARY COMMITTEE / OGASAWARA ISLANDS
DAIKO ADVERTISING Tokyo JAPAN DAIKO ADVERTISING Tokyo JAPAN
A04 Consumer Durables
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO
INITIATIVE Shanghai CHINA INITIATIVE Shanghai CHINA
Short List
F02 Excellence in Media Planning
EAT THE WORLD WITH GOOGLE TRANSLATE
GOOGLE / GOOGLE TRANSLATE
PHD Shanghai CHINA PHD Shanghai CHINA
G02 Challenger Brand
EAT THE WORLD WITH GOOGLE TRANSLATE
GOOGLE / GOOGLE TRANSLATE
PHD Shanghai CHINA PHD Shanghai CHINA
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
A03 Healthcare
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
G02 Challenger Brand
RULES OF A F***BUDDY
NEW ZEALAND AIDS FOUNDATION / NEW ZEALAND AIDS FOUNDATION
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
A03 Healthcare
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
A05 Automotive
BYE BYE BEETLE
VOLKSWAGEN CHINA / BEETLE
PHD Shanghai CHINA PHD Shanghai CHINA
A01 Food / Drink
LEANING TOWER OF BLACK KOALA’S MARCH
THAI LOTTE / KOALA’S MARCH COCOA VANILLA
DENTSU ONE (BANGKOK) THAILAND DX MATRIX THAILAND Bangkok THAILAND
D02 Use of Branded Content created for Digital or Social
FIVE GUM 2018 BOUNCE 2.0 CAMPAIGN
MARS WRIGLEY / FIVE GUM BOUNCE
MEDIACOM Guangzhou CHINA MEDIACOM Guangzhou CHINA
A06 Retail
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
B07 Use of Stunts
#MAKEYOURCHOICE
MCDONALD'S INDIA / MCDONALD'S
DDB MUDRA Mumbai INDIA DDB MUDRA Mumbai INDIA
Bronze Spike
B11 Use of Technology
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver Spike
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
A02 Other FMCG
CLOCKROACH PREDICTING MORE SHARPLY, SPEND LESS
CHAINDRITE / CHAINDRITE INSECTICIDE
INITIATIVE Bangkok THAILAND INITIATIVE Bangkok THAILAND
G03 Single Market Campaign
FRIENDSHIP KILLER
TENCENT / TENCENT SAFETY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B02 Use of Audio Platforms
A SINGING MASTERPIECE
THE PALACE MUSEUM / QQ MUSIC
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA