Title Brand Product / Service Entrant Company Location Media Placement Location Award
F03 Excellence in Media Execution
NINJA TRICKS IN SHIBUYA
NTT DOCOMO, INC. / WOW! JAPAN
ADK CREATIVE ONE Tokyo JAPAN AIM CREATE CO. Tokyo JAPAN
B05 Use of Ambient Media: Large Scale
SOLAR BOAT : CLEAN UP MEKONG
HANWHA / HANWHA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
G05 Breakthrough on a Budget
#WTFMYROOM
IKEA / IKEA FURNITURE
STARCOM Taipei City TAIPEI STARCOM Taipei City TAIPEI
B06 Use of Events
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
DENTSU ISOBAR Tokyo JAPAN
E01 Use of Integrated Media
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN
A08 Media / Entertainment
RELIEF DRAMA "LOVE OR CARP?"
RCC BROADCASTING CO.,LTD. / RCC TV 60TH ANNIVERSARY PROJECT
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN RCC BROADCASTING Hiroshima JAPAN
A09 Consumer Services / Business to Business
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
A01 Food / Drink
CHARACTER REQUIRED
COCA-COLA OCEANIA / SCHWEPPES
IKON Auckland NEW ZEALAND IKON Auckland NEW ZEALAND
B01 Use of TV & Other Screens
CHARACTER REQUIRED
COCA-COLA OCEANIA / SCHWEPPES
IKON Auckland NEW ZEALAND IKON Auckland NEW ZEALAND
D01 Use of Brand or Product Integration into a Programme or Platform
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
B07 Use of Stunts
NON-BEER OCCASION SPONSORSHIPS
HEINEKEN / HEINEKEN 0.0
WUNDERMAN THOMPSON BANGKOK THAILAND RED STAR Bangkok THAILAND
Short List
B06 Use of Events
SWING FOR POWER
HSBC / HSBC WOMEN'S WORLD CHAMPIONSHIP GOLF
PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
F01 Excellence in Media Insights & Strategy
NETFLIX TRAFFIC SIGN
NETFLIX / NETFLIX
CJ WORX Bangkok THAILAND SPORE Bangkok THAILAND
B09 Use of Mobile
CHEWTOON
TIPCO F&B CO.,LTD / TIPCO SUPERKID
TBWA\THAILAND Bangkok THAILAND
E01 Use of Integrated Media
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
A09 Consumer Services / Business to Business
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
B02 Use of Audio Platforms
VOLVO
VOLVO / VOLVO
GREY MALAYSIA Petaling Jaya MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
D02 Use of Branded Content created for Digital or Social
KIWIBANK NEW ZEALANDER OF THE YEAR
KIWIBANK / KIWIBANK BRAND
KIWIBANK Wellington NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
G05 Breakthrough on a Budget
ON WORLD SIGHT DAY, SAVLON TURNED MASS MEDIA INTO BRAILLE
ITC LIMITED / SAVLON
WAVEMAKER INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA
A08 Media / Entertainment
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
G01 Local Brand
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
F03 Excellence in Media Execution
MUSCLE CLOCK
FORBES / FORBES 24H FITNESS
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B08 Use of Digital Platforms
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA GOOGLE Melbourne AUSTRALIA
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN LIFULL Tokyo JAPAN
B05 Use of Ambient Media: Large Scale
NINJA TRICKS IN SHIBUYA
NTT DOCOMO, INC. / WOW! JAPAN
ADK CREATIVE ONE Tokyo JAPAN AIM CREATE CO. Tokyo JAPAN
G03 Single Market Campaign
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
B10 Use of Social Platforms
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
Gold Spike
C02 Use of Real-time Data
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Gold Spike
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
B04 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Short List
G04 Social Behaviour & Cultural Insight
MESSAGES OF CHANGE
YOUTUBE / YOUTUBE MUSIC
AKQA Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B03 Use of Print / Outdoor
BUBBLE TIMES
KAHOKU SHIMPO PUBLISHING / CORPORATE
DENTSU INC. Tokyo JAPAN
B01 Use of TV & Other Screens
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP'
BROOKE BOND RED LABEL / TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A01 Food / Drink
RELEASE THE KRAKEN
KRAKEN RUM / KRAKEN RUM
AWAKEN Sydney AUSTRALIA AWAKEN Sydney AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN
B11 Use of Technology
KNORR-
UNILEVER / KNORR
PHD Hong Kong HONG KONG SAR PHD Hong Kong HONG KONG SAR
B07 Use of Stunts
JEEP DEMOCRACY
JEEP / JEEP
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
D01 Use of Brand or Product Integration into a Programme or Platform
GIRLS ON TOUR IP SHOW, MEDIA CATEGORY
CHOCOLA BB / CHOCOLA BB
DENTSU X Taipei TAIPEI DENTSU X Taipei TAIPEI
B06 Use of Events
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
A01 Food / Drink
EMPATHIC JUKEBOX
GLICO / POCKY
GLICO ASIA PACIFIC PTE LTD Singapore SINGAPORE SPOTIFY JAPAN Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B10 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
B03 Use of Print / Outdoor
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA ALIBABA Hangzhou CHINA
G04 Social Behaviour & Cultural Insight
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA
DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze Spike
C02 Use of Real-time Data
SENSE YOUR AROMA
LION / AROMA RICH
AKQA Tokyo JAPAN AKQA Tokyo JAPAN
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
Short List
B05 Use of Ambient Media: Large Scale
« THE LEGEND OF WHITE SNAKE » IMMERSIVE SUBWAY PROMENADE
IQIYI / « THE LEGEND OF WHITE SNAKE »
IQIYI Beijing CHINA
A10 Not-for-profit / Charity / Government
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) THAILAND
A09 Consumer Services / Business to Business
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA