Title Brand Product / Service Entrant Company Location Media Placement Location Award
A02 Other FMCG
FOREVER KISS 'HOM'
SC JOHNSON / DUCK BATHROOM CLEANER
PHD Bangkok THAILAND PHD Bangkok THAILAND
A04 Consumer Durables
LAUNDRY MUSEUM
LG ELECTRONICS / LG TWINWASH
FACEBOOK CREATIVE SHOP Seoul SOUTH KOREA POSTCOMMUNICATIONS Seoul SOUTH KOREA
B07 Use of Stunts
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
D01 Use of Brand or Product Integration into a Programme or Platform
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
A01 Food / Drink
SANTA'S MILK MOUSTACHE
FONTERRA / ANCHOR MILK
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
B11 Use of Technology
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C03 Data Driven Targeting
SANGOBION SYMPTOM PATROL
P&G HEALTH / SANGOBION IRON+
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES STARCOM Makati City THE PHILIPPINES
G05 Breakthrough on a Budget
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
B01 Use of TV & Other Screens
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Bronze Spike
E01 Use of Integrated Media
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
A06 Retail
THE INTEGRATED STORY 1+1= YOU & ME
MCDONALD'S / BRANDED AFFORDABILITY - THE COIN MENU
STARCOM Taipei City TAIPEI STARCOM Taipei City TAIPEI
B06 Use of Events
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE RED STAR Singapore SINGAPORE
Bronze Spike
G03 Single Market Campaign
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA ALIBABA Hangzhou CHINA
A11 Corporate Social Responsibility (CSR) / Corporate Image
TURN CREDIT TO TRUST
KRUNGSRI FIRST CHOICE / KRUNGSRI FIRST CHOICE
INITIATIVE Bangkok THAILAND INITIATIVE Bangkok THAILAND
B09 Use of Mobile
KUPU
SPARK / SPARK
COLENSO BBDO Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
F01 Excellence in Media Insights & Strategy
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
D02 Use of Branded Content created for Digital or Social
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
A10 Not-for-profit / Charity / Government
CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS
WILDAID / PUBLIC BENEFIT
I2MAGO Guangzhou CHINA I2MAGO Guangzhou CHINA
A08 Media / Entertainment
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze Spike
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
G01 Local Brand
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
B05 Use of Ambient Media: Large Scale
BROKEN SURFBOARD BILLBOARDS
CEBU PACIFIC AIR / CEBU PACIFIC AIRLINES
LEO BURNETT MANILA THE PHILIPPINES
B03 Use of Print / Outdoor
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN DENTSU EAST JAPAN Tokyo JAPAN
B10 Use of Social Platforms
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B02 Use of Audio Platforms
MEMO_O_KE
THE ALZHEIMER FOUNDATION OF THAILAND / THE ALZHEIMER FOUNDATION OF THAILAND
DENTSU ONE (BANGKOK) THAILAND COLUMBUS, A MERKLE COMPANY ฺBangkok THAILAND
B04 Use of Ambient Media: Small Scale
LOVE LABEL
NAN MEE CO., LTD. / HORSE
DENTSU ONE (BANGKOK) THAILAND
F03 Excellence in Media Execution
NIGHT SHAKE DRILL BROADCAST
FUKUSHIMA-MINPO CO. / RADIO FUKUSHIMA CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN DENTSU EAST JAPAN Tokyo JAPAN
B08 Use of Digital Platforms
THE REAL STEPMOM STORY
GS CALTEX / CORPORATE IMAGE
ADQUA INTERACTIVE Seoul SOUTH KOREA NEXT MEDIA GROUP Seoul SOUTH KOREA
C02 Use of Real-time Data
FUTON AIRING FORECAST
KAO / RESESH PROTECT GUARD
I&S BBDO Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
A03 Healthcare
RHINOCORT WEATHER ACTIVATED
J&J CONSUMER / RHINOCORT
UM Shanghai CHINA UM Shanghai CHINA
A07 Travel / Leisure
KOREA TOURISM ORGANIZATION'S GLOBAL PAID MEDIA CAMPAIGN
KOREA TOURISM ORGANIZATION / TOURISM IN SOUTH KOREA
EDELMAN Korea SOUTH KOREA EDELMAN Korea SOUTH KOREA
C01 Use of Data Driven Insight
THERE'S A PLAYLIST FOR THAT
SPOTIFY / SPOTIFY MUSIC STREAMING
LEO BURNETT INDIA Mumbai INDIA RAPPORT OUTDOOR ADVERTISING Mumbai INDIA
Short List
ESTEE LAUDER
ESTEE LAUDER / DOUBLE WEAR
OMD HONG KONG HONG KONG SAR OMD HONG KONG HONG KONG SAR
C03 Data Driven Targeting
KOREA TOURISM ORGANIZATION'S GLOBAL PAID MEDIA CAMPAIGN
KOREA TOURISM ORGANIZATION / TOURISM IN SOUTH KOREA
EDELMAN Korea SOUTH KOREA EDELMAN Korea SOUTH KOREA
B11 Use of Technology
EMPATHIC JUKEBOX
GLICO / POCKY
GLICO ASIA PACIFIC PTE LTD Singapore SINGAPORE SPOTIFY JAPAN Tokyo JAPAN
A06 Retail
UNFORGETTABLE BAG
TESCO / TESCO
GREY MALAYSIA Petaling Jaya MALAYSIA GREY MALAYSIA Petaling Jaya MALAYSIA
B03 Use of Print / Outdoor
#CONNECTINGJAPAN74
JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION / NEWSPAPER / NEWSPAPER ADS
DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
#CONNECTINGJAPAN74
JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION / NEWSPAPER / NEWSPAPER ADS
DENTSU INC. Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA WAVEMAKER Melbourne AUSTRALIA
B08 Use of Digital Platforms
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Silver Spike
A10 Not-for-profit / Charity / Government
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
B04 Use of Ambient Media: Small Scale
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
C02 Use of Real-time Data
BITCHES NEAR ME TAKEOVER
KARMA ANIMAL FOUNDATION / KARMA ANIMAL FOUNDATION
DENTSU WEBCHUTNEY Gurgaon INDIA DENTSU WEBCHUTNEY Gurgaon INDIA
B02 Use of Audio Platforms
SUMMER STATIC STATIONS
Procter & Gamble / OLD SPICE DEO SPRAY
PUBLICIS SINGAPORE SINGAPORE MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
F01 Excellence in Media Insights & Strategy
GILLETTE SUCCESS IN YOUR HAND
P&G- GILLETTE INDIA / GILLETTE GUARD
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
B09 Use of Mobile
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
G01 Local Brand
RECRUI-T
GOODMAN SERVICE / RECRUITMENT SERVICE
GOODMAN SERVICE Tokyo JAPAN
G03 Single Market Campaign
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
A11 Corporate Social Responsibility (CSR) / Corporate Image
MAKE YOUR ENERGY COUNT
INFINITI / INFINITI HYBRID
CHEIL WORLDWIDE BEIJING CHINA BEIJING DENTSU ADVERTISING CHINA